Accreditations

A socially responsible Bachelor, offering a wealth of personal and professional experiences

The guarantee of dual recognition: professional and academic

  • Qualifications
    • Bachelor (3 years of higher education)
      State-certified Bachelor leading to a Grade de Licence (3 years of higher education)
  • Location
    La Rochelle, Tours, Orleans
  • Accreditation
    • Accredited by the French Government
    • CEFDG Bachelor (3 years of higher education)
    • EQUIS
    • AACSB
    • Bachelor des CCI
    • RNCP Level 6
  • Languages
    • French
  • Start date
    September
  • Format
    • Full-time
    • Work-study
  • Overview
  • Study tracks
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Dr Lucile Ouvrard
    Director of the Bachelor in Business Dr Lucile Ouvrard
    The Bachelor in Business is a 3-year post-High School State-certified qualification leading to a Grade de Licence, providing you not only with a solid foundation in management, but also offering you a wealth of experiences, whether in companies, abroad, through a double qualification, or even on the Association Management Track. You will benefit from innovative teaching methods that place great importance on social responsibility, focussing on the human element. You can personalise this 3-year programme to be in perfect harmony with your future plans, both personal and professional.

     

     

    Why choose the Bachelor in Business?

    • A personalised study path that can be adapted to your profile and future project
    • Highly qualified teachers who remain accessible
    • My Digital Portfolio: Personalised support and guidance to help you shape your professional project and plan your future
    • 2 double university qualifications: IAE Bachelor in Management, University Entrepreneurship qualification
    • Bespoke experiences, which can be carried out in France or abroad, to develop professional skills: Climacité© project, Association management, Humacité© project, expatriation to a partner university, long company-based internships
    • Specialisations in Year 3 to enhance your CV
    • Possibility of a Work-study Track in Year 2 and Year 3
    • A socially responsible Bachelor: the principles of Sustainable Development and Corporate Social Responsibility are omnipresent throughout the three years of the Bachelor in Business
    • A Bachelor with a human dimension: intercultural management, contemporary culture, communication, teamwork

    FIND OUT MORE ABOUT THE ENVIRONMENTAL AND RESPONSIBLE DIMENSIONS OF THE PROGRAMME

     

    A specialisation for each and every professional project

    • Sales Management* - Please note: The work-study track for this specialisation is now full on our La Rochelle campus
    • Digital Marketing and Customer Relationship Management*
    • Entrepreneurship 
    • Sustainable Development Project Manager 
    • International Business *
    • Purchasing and Supply Chain Management*
    • Banking and Insurance*

    *Possibility of a Work-study Track / Work-study Track is compulsory

     

    A choice of campus: La Rochelle, Tours or Orleans

    You have the possibility of carrying out all of your studies in either La Rochelle, Tours or Orleans. Depending on your project, cross-campus mobility may be possible.

    Find out more about La Rochelle campus

    Find out more about Tours campus

    Find out more about Orleans campus

     

    All you need to know about languages, assessment, lessons and your teachers

    Languages:

    • French Track in Year 1
    • Possibility of English Track from Year 2 - Tours campus
    • 2nd Modern Language: German, Spanish, Italian or French as a Foreign Language
    • TOEIC training

    Assessment:

    Three types of evaluation:

    • Continuous assessment: 40% of the final mark
      Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
    • End-of-semester exams: 60% of the final mark
      These take the form of written exams.
    • Grand Oral exam and end-of-studies dissertation:
      The oral exam is a presentation of your studies and your future studies or professional project. Concurrently, you will also have to write a dissertation based on a company case study.

    Types of lessons:

    The hybridisation of the pedagogical model, which has been underway for several years, aims to increase your agility and adaptability. The mix of teaching methods facilitates the acquisition of knowledge and therefore your future success: face-to-face lessons, synchronous or asynchronous distance learning, tutorials, practical work, case studies, Business Game, flipped classroom… each of these methods corresponds to a specific learning path.

     

    Your teachers:

    The teaching Faculty of the Bachelor in Business is made up of French and international research-active Faculty members who are recognised for their strong expertise in the fields of management. The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues.

  • Programme structure

    Year 1 (one year of post-High School education)  Français

    Year 2 (two years of post-High School education) Français

    Year 3 (three years of post-High School education) Français Anglais

    Year 1 in La Rochelle, Tours or Orleans

    Semester 1  
    September-December: Lessons
    December: Climacité© project
    Semester 2  
    January-April: Lessons
    May-June: Internship or Humacité© project abroad (2 months)
    July-August: Seasonal/holiday job

    Alternative start date in Tours

    January-May: Lessons
    June-July: Internship or Humacité project© in France or abroad

    French Track in La Rochelle, Tours or Orleans

    September-December: Lessons

    January-June:
    Academic expatriation
    or
    Lessons + operational internship in France or abroad (3 months)

    Work-study Track in Orleans

    September-August: Format: 2 days School-based/ 3 days Company-based

    Classic Track in La Rochelle, Tours or Orleans

    September-December: Lessons in chosen specialisation
    January-April: Core course modules
    April-August: End-of-studies internship in France or abroad (4 months)

    Work-study Track in La Rochelle, Tours, Orléans (depending on your chosen specialisation) Français

    Format: 1 week School-based/3 weeks company-based

    Courses

    Year 1

    French Track

    Management:

    • Principles of Economics
    • The Company and Work Organisation
    • New Sales Techniques
    • Statistical Methods applied to Management
    • Oral Communication
    • Written Communication
    • Consumer Behaviour
    • Applied Market Research
    • Financial Analysis
    • Fundamentals of Accounting
    • General Knowledge
    • Management Information Systems using Excel

    Languages:

    • Business English
    • TOEIC training
    • 2nd Modern Language

     

    Experiential and Personal Development (EPD)

    • Rentrée Climat (start-of-year Climate project, recreating Climate Fresk)
    • Team building: Eco-citizen workshops
    • How to work as a team
    • Work Methodology
    • Preparation for an international experience
    • Career Seminars
    • Personalised support and guidance by mentor/coach

     

    Field Experiences:

    • Involvement in associations: Sport, Culture, Association and Promotion
    • Climacité© project
    • International project: Humacité© or Internship (2 months)
       

    Professional Certification

    • Voltaire Certificate
       
    Year 2

    Classic Track (in La Rochelle, Tours or Orleans)

     

    Management:

    • Marketing Mix
    • Fundamentals of HR
    • Business Game: business creation
    • Fundamentals of Management Control
    • Corporate Legal Issues
    • Financial Mathematics
    • International Economics
    • Bibliographic Research
    • Digital Law and GDPR
    • Environment Workshop
    • Competition and Consumer law
    • Digital Communication Tools
    • Multicultural Approach

    Languages:

    • English for sales and Negotiations
    • 2nd Modern Language optional

    Experiential and Personal Development:

    • Career and Skills Observatories
    • Personalised support and guidance by a mentor/coach
    • Internship report
    • Specialisation Internship (3 months)

     

    Work-Study Track (in Orleans)

    Management:

    • Digital Law and GDPR
    • Environment Workshop
    • Competition and Consumer Law
    • Digital Communication Tools
    • Intercultural Management
    • Sales and Sales Management
    • Digital Technologies and Web Development

    Languages:

    • TOEIC training
    • English for sales and negotiation

    Experiential and Personal Development (EPD):

    • Career and Skills Observatories
    • Personalised support and guidance
    • My Digital Portfolio 

    Professional certification:

    • TOEIC

     

    Year 3
    Core course modules

    Management:

    • Company Strategy
    • Strategic Marketing
    • Introduction to project management
    • Corporate Social Responsibility
    • Consultancy Project: Marketing and Finance
    • HR Management
    • Advanced Management Information Systems using Excel
    • Corporate Finance
    • Research Methodology

    Languages:

    • English for General and Business Communication
    • English for Contemporary Issues

    Experiential and Personal Development (EPD):

    • Personal and Professional Project – Grand Oral exam
    • Personal Management Skills
    • Company-based Specialisation Project
    • Professional dissertation

    Professional certifications:

    • ANSSI Cybersecurity
    • Tridan+ Business Developer
    • Sulitest (Sustainable Development)
    Specialisations

    Specialisation courses (1 to be chosen from the following)

     

    CLASSIC TRACK

    Sales Management (in La Rochelle or Tours)

    • Logistics Management
    • Team Leadership and Conflict Management
    • Merchandising
    • Brand Management

    Digital Marketing and Customer Relationship Management (in La Rochelle or Orleans)

    • Digital Marketing and Communications
    • New Approach to Customer Relations
    • Services Marketing
    • e-Consumer Behaviour

    Entrepreneurship (in La Rochelle or Orleans) 

    • Start-Ups and Digital Transformation
    • Business Creation and Corporate Taxation
    • Entrepreneurship and Creation Process
    • Business Plans

    International Business Management (in La Rochelle or Tours)

    • European Law 
    • International Strategy 
    • Export Techniques
    • Introduction to Logistics

     

    WORK-STUDY TRACK

    Sales Management (in La Rochelle, Tours or Orleans)
    Please note: The work-study track for this specialisation is now full on our La Rochelle campus

    • Logistics Management
    • Team Leadership and Conflict Management
    • Merchandising
    • Brand Management
    • Digital Hackathon

    Digital Marketing and Customer Relationship Management (in La Rochelle or Orleans)

    • Digital Marketing and Communications
    • New Approach to Customer Relations
    • Services Marketing
    • e-Consumer Behaviour
    • Digital Hackathon

    International Business (in Tours or Tours)

    • European Law
    • International Strategy
    • Export Techniques
    • Introduction to Logistics

    Purchasing and Supply Chain Management (in Orleans)

    • Procurement and Distribution Management
    • Challenges and Management of Purchasing Activities
    • From Production Management to Supply Chain Management
    • Digital Hackathon
    • Logistics Information System

    Banking and Insurance (in La Rochelle or Tours)

    • Banking Law
    • Fundamentals of Property and Liability Insurance
    • Banking and Financial Investments
    • Marketing Techniques
    • Comprehensive Approach to Property and Personal Assets

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

  • Your experiences

     

    Climacité© project (3 weeks)

    An environmentally-focussed voluntary project to help the planet and other living beings. This project, carried out in Year 1, is an integral part of the DNA of the Bachelor in Business and reflects the ‘commitment and responsibility’ focus that students experience throughout the three years of the programme.

     

    Work-study: 12 to 24 months

    You have the possibility of a Work-study Track in Year 2 on the Orleans campus and in Year 3 on all three Excelia campuses. This track will enable you to develop your professional skills in a real company and give you the opportunity of applying your theoretical knowledge in management.

     

    Business Game / Workshop / Climate Fresco

    Carried out as a company game or a board game, students work in teams to tackle and solve real-life business issues relating to the Sustainable Development Goals (SDGs).

     

    Expatriation at a partner university (1 semester)

    You have the opportunity of academic expatriation in Year 2 of the programme for students based in La Rochelle or Tours

    Discover our partner universities

     

    Humacité© Project: 2 months

    In Year 1 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, which is carried out abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

    Find out more

     

    Internships: 12 months of experience

    Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor programme. By the end of your studies, you will have acquired some 12 months of real company-based experience.

    Student Clubs and Associations

    Get involved and develop your soft skills and business competencies! Throughout Year 1 of the programme, you will carry out an association-based project, and in Year 2 you have the opportunity to choose the Association Management Track, participating in the running of one of Excelia’s 50 clubs and associations. In addition, it is a great way to settle into school life and experience something unique.

     

    Disney College Programme: 6 months

    The School has a partnership with Disney World Resort in Orlando, giving students the opportunity to spend one semester studying in the USA at Delaware University (AACSB accredited), followed by a 6-month paid internship in one of the parks of the Walt Disney World Resort in Florida.

     

    Consultancy Project

    In Year 3, you will take on the role of business consultant. Working in teams, you will tackle a real-life issue raised by a local company, focussing on the Sustainable Development Goals. Final work is assessed by different examination panels which select the 3 finalist teams, and then determine an overall winning team.

     

    Personalised Support and Guidance from a Mentor/Coach

    Throughout your studies, you will benefit from personalised support and guidance. You will develop an e-portfolio, known as 'My Digital Portfolio', a veritable digital identity to optimise your future employment prospects. In addition, you will receive personal mentoring from an industry professional who is an Excelia graduate and whose job reflects your professional project. Your mentor will help you to both evaluate the current job market and to develop your career strategy.

     

     

    The different experiences throughout the programme

    Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.

    Year 1

    • Internship or Humacité© project abroad
    • Climacité© project
    • Personalised Support and Guidance from your Mentor
    • Involvement in Student Clubs and Associations

    Year 2

    • Academic Expatriation, Disney College Programme
    • Business Game, Company-based Internship (3 months), Personalised Support and Guidance from your Mentor
    • Association Management Track, National Status of Student-Entrepreneur, Writing Contest

    Year 3

    • Consultancy Project, End-of-studies internship in France or abroad (4 months), Work-study Track, Personalised Support and Guidance from your Mentor
    • Grand Oral exam and professional dissertation
  • What is "Work-study"?

    For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods, where you will work on projects relating to your studies.

    Vocationally-oriented, this Work-study Track is available in Year 3, to students choosing the following specialisations: Digital Marketing and Customer Relationship Management, International Business, Banking and Insurance, Purchasing and Supply Chain Management, Sales Management.

     

    Work-study in detail

    • Contract type: contrat de professionnalisation (Professional training contract), contrat d'apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement)
    • 2nd year format: 2 days School-based followed by 3 days company-based
    • 3rd year format: 1 week School-based followed by 3 weeks company-based
    • Main objective: To combine theoretical knowledge with professional experience
    • Securing a contract with a company: Excelia has its very own Apprenticeship Training Centre (known in French as CFA) and provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    For more information about work-study

  • Careers

    Our graduates go on to become operational managers in all sectors of activity, in France and abroad, and quickly rise to senior management positions thanks to their first-rate studies.

    Below is a non-exhaustive list of the types of professions and industry sectors in which you could work.

     

    Types of jobs:

    • Customer Relations Manager
    • Sales Manager
    • Digital Marketing Assistant
    • Sustainable Development Project Manager
    • Purchasing and Procurement Manager
    • Digital Communications Manager
    • Business Development Manager
    • Company manager, creator of a Start-up
    • Recruitment Manager

     

    Facts & Figures

    • 90% of our graduates find a job within 6 months of graduating
    • €30K average starting salary
    • 67% work in Nouvelle-Aquitaine
    • 5% work in and around Paris
    • 7% work abroad
    • 57% secure employment before the end of their studies

     

    Industry sectors

    Bachelor Business Industry Sectors

     

    Further studies

    To complement their academic and professional skills, some of our graduates choose to continue their studies.

    The Bachelor in Business acts as an excellent springboard for our Master programmes:

    Masters of Science (MSc) Master in Management

  • Tuition Fees 2022-2023

     

    Students from within the European Union*

    • Year 1: €8,350
    • Year 2: €8,550
    • Year 3: €9,150

    * 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

     

    Students from outside the European Union

    • Year 1: €9,150
    • Year 2: €9,450
    • Year 3: €9,900

    Work-Study Track

    • Year 2 and Year 3:  In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company.

    The above fees are provided for information purposes only and are subject to change from one year to the next.

     

    Multiservice charge

    Fee: €250

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service, etc.

     

    Financing your studies

     

    International Students

    For more information about the cost of studying

  • Applications for Year 1

    Year 1 is open to students with a High School qualification (or international equivalent).

    The course is taught entirely in French

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fee: €50

    Apply

    Applications for Year 2

    Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS).

    The course is taught entirely in French

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fee: €50

    Apply

    Applications for Year 3

    Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).

    The course is taught entirely in French

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fee: €50

    Apply

     

    Download our mobile application!

    With our Mobile Application you can...

    • Organise your arrival at Excelia
    • Enjoy a virtual visit of our campuses, the surrounding areas and the major tourist attractions

    Download on App Store  Download on Google Play

Bachelor in Business
I initially joined the School on the Bachelor First Year, and I have good memories of my first day at School...many new encounters, a new world so different from High School, a new life for me.
Bachelor in Business
I wanted to join the Bachelor in Business programme because I wanted to broaden my horizons and train in another area that really interests me… business. What I liked was the pace of the course, with…
Bachelor in Business
Today I feel fully integrated in the School, especially in the life of the Clubs and Associations which is very rewarding.
Bachelor in Business
The Bachelor in Business provides a broad education over three years. You learn about many things… marketing, management, communications, human resources etc. There is the option of choosing an…
Download the
brochure
You are
Current country of residence
Title
I authorise Excelia to send me relevant information
Complete address
*Indicates required field
en