- Overview
- Study Tracks
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Year 1 (one year of post-High School education)
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Year 2 (two years of post-High School education)
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Year 3 (three years of post-High School education)
- Programme Content
- Experiences
- Work-study
- Careers
- Cost of studies
- Admissions
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• Director of the Bachelor in Business: La Rochelle, Tours, and Orleans campuses Dr Lucile OuvrardThe Bachelor in Business is a 3-year post-High School State-accredited qualification leading to a Grade de Licence, providing you not only with a solid foundation in management and business, but also a rich and varied range of educational and professional experiences: clubs and associations, case studies, immersive pedagogy, serious games, Climacité and Humacité projects, long internships, expatriation, and the opportunity to study for a double qualification. You’ll be at the heart of an innovative approach to teaching that is centred on people and focusses on the ecological and social transition. You can confidently ‘design’ your three years of study to suit your ambitions.Why choose the Bachelor in Business?
- A socially and environmentally responsible Bachelor: a strong focus on the social and ecological transition, relative to management, throughout the three years of the programme
- A Bachelor with a human dimension: intercultural management, contemporary culture, communication, teamwork
- A personalised study path that can be adapted to your profile, with individual coaching
- Diverse and innovative pedagogy, taught by highly qualified attentive teachers
- 5 double qualifications:
- Bachelor in Management from IAE La Rochelle University School of Management
- University Entrepreneurship qualification with the Centre-Val de Loire University
- Bachelor with a major in Tourism, Entertainment & Events with Excelia Tourism School
- RNCP Level 6 Professional Certification ‘Personal Banking & Insurance Advisor’ with Excelia Executive Education
- Bachelor in Engineering, Digital Technology & Marketing Strategy, EPF School of Engineering (Paris-Cachan) - Bespoke experiences, which can be carried out in France or abroad, to develop professional skills: Climacité© project, Association management, Humacité© project, expatriation to a partner university, long company-based internships
- Specialisations in Year 3 to enhance your CV
- Possibility of a Work-study Track in Year 2 and Year 3
FIND OUT MORE ABOUT THE ENVIRONMENTAL AND RESPONSIBLE DIMENSIONS OF THE PROGRAMME
A specialisation for each and every professional project
- Sales Management*
- Digital Marketing & Customer Relationship Management*
- Sustainable Entrepreneurship
- Sports Management & Events*
- Tourism, Entertainment & Events
- International Business*
- Purchasing & Supply Chain Management*
- Banking & Insurance*
*Possibility of a Work-study Track / Work-study Track is compulsory
A choice of campus: La Rochelle, Tours or Orleans
You have the possibility of carrying out all of your studies in either La Rochelle, Tours or Orleans. Depending on your project, cross-campus mobility may be possible.
Find out more about La Rochelle campus
Find out more about Tours campus
Find out more about Orleans campus
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- 2nd Modern Language: German, Spanish, Italian, Chinese, or intensive English for top sportsmen and women, artists, and people with disabilities (conditions apply)
- Voltaire certification and TOEIC preparation courses
Assessment:
Three types of evaluation:
- Continuous assessment: 40% of the final mark
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams: 60% of the final mark
These take the form of written exams. - Grand Oral and end-of-studies dissertation:
The oral exam is a presentation of your educational path and skills acquired as well as your future studies or professional project. Concurrently, you will also have to write a dissertation based on a company case study.
Types of lessons:
The hybridisation of the pedagogical model, which has been underway for several years, aims to increase your agility and adaptability. The mix of teaching methods facilitates the acquisition of knowledge and therefore your future success: face-to-face lessons, synchronous or asynchronous distance learning, immersive pedagogy, tutorials, practical work, case studies, Business Game, flipped classroom… each of these methods corresponds to a specific learning path.
Your teachers:
The teaching Faculty of the Bachelor in Business is made up of research-active Faculty and business professionals, recognised for their strong expertise in the fields of management. The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues.
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Year 1 (one year of post-High School education)
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Year 2 (two years of post-High School education)
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Year 3 (three years of post-High School education)
Year 1 (one year of post-High School education)
Year 2 (two years of post-High School education)
Year 3 (three years of post-High School education)
Programme structure
Year 1 in La Rochelle, Tours or Orleans
Semester 1 September-December: Lessons December: Student job (15 days) in sales (optional) Semester 2 January-April: Lessons May-June: Climacité© project in France or internationally (2 months) July-August: Seasonal/holiday job Classic track in La Rochelle, Tours or Orleans
Semester 1 September-December: Lessons Semester 2 Professional Track January - March: Lessons March-June: Humacité© project abroad (2 months) and internship in France or abroad (2 months) July-August: Summer job (or summer break) Semester 2 International Track January-June: Expatriation at partner university July-August: Summer job (or summer break) Work-study Track in Orleans
September-August: Format: 2 weeks School-based / 2 weeks company-based Classic Track in La Rochelle, Tours or Orleans
September-December: Lessons in chosen specialisation January-April: Core course modules April-August: End-of-studies internship in France or abroad (4 months) Work-study Track in La Rochelle, Tours, Orléans (depending on your chosen specialisation)
September-August: 1 week School-based/3 weeks company-based September-December: Lessons in chosen specialisation January-June: Core course modules -
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Courses
Year 1French Track
Management:
- Introduction to 21st century Marketing
- The Challenges of Climate Change: the case of water
- Principles of Economics: Introduction and Concepts
- The Company and Work Organisation
- Statistical Methods applied to Management
- Oral Communication
- Written Communication
- Consumer Behaviour
- Applied Market Research
- Financial Analysis
- Fundamentals of Accounting
- General Knowledge
- Professional tools using Excel
- Climatology, Water & the Environment
Applied languages:
- Business English
- TOEIC/TOELF training
- 2nd Modern Language
Experiential and Personal Development (EPD)
- Start-of-year Blue Education Experience: Water Fresk
- Methodology and Work Organisation
- Team building: Eco-citizen workshops
- How to work as a team
- Preparation for Climacité©
- Seminars: Careers and Business Professions
- Personalised support and guidance by mentor/coach
Field Experiences:
- Involvement in clubs and associations: Sport, Culture, Association and Promotion
- Climacité© project
- International project: Humacité© or Internship (2 months)
Professional Certification
- Voltaire
Year 2Classic Track (in La Rochelle, Tours or Orleans)
Management:
- Marketing Mix
- Fundamentals of HR
- Business Game: business creation
- Fundamentals of Management Control
- Corporate Legal Issues
- Company Financing Methods
- International Economics
- Bibliographic Research
- Digital Security & GDPR
- Environment Workshop
- Competition & Consumer Law
- Digital Communication Tools
- Multicultural Approach
Languages:
- English for sales and negotiation
- TOEIC Training
- 2nd Modern Language (optional)
Experiential and Personal Development (EPD):
- Career and Skills Observatories
- Personalised support and guidance by a mentor/coach
- My Digital Portfolio (an ePortfolio)
- Humacité© and Internship report
- International project: Humacité© or internship (2 months) and operational internship (2 months)
Professional Certification:
- TOEIC
Work-Study Track (in Orleans)
Management:
- Marketing Mix
- Fundamentals of HR
- Business Game: business creation
- Fundamentals of Management Control
- Legal Issues
- Company Financing Methods
- International Economics
- Bibliographic Research
- Digital Security & GDPR
- Environment Workshop
- Competition & Consumer Law
- Digital Communication Tools
- Intercultural Management
- Sales & Sales Management
- Digital Technologies & Web Development
Languages:
- TOEIC training
- English for sales and negotiation
Experiential and Personal Development (EPD):
- Career and Skills Observatories
- Personalised support and guidance
- My Digital Portfolio (an ePortfolio)
Professional certification:
- TOEIC
Year 3- Core course modules
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Management:
- Fundamentals of Company Strategy
- Strategic Marketing
- Introduction to Project Management
- Corporate Social Responsibility: rules, tools, and practices
- Consultancy Project: Marketing
- HR Management
- Corporate Finance
- Research Methodology
Languages:
- English for general and business communication
- English for the ecological transition
- 2nd Modern Language (optional)
Experiential and Personal Development (EPD):
- Personal and Professional Project – Grand Oral exam
- Personal Management Skills
- Company-based Specialisation Project
- Professional dissertation
Professional certifications:
- ANSSI Cybersecurity
- Google Analytics Certification
- TASK Sustainable Development
- Specialisations
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Specialisation courses (1 to be chosen from the following)
CLASSIC TRACK
Sales Management (in La Rochelle or Tours)
- Logistics Management
- Team Leadership and Conflict Management
- Merchandising
- Brand Management
Digital Marketing & Customer Relationship Management (in La Rochelle or Orleans)
- Digital Marketing and Communications
- New Approach to Customer Relations
- Services Marketing
- e-Consumer Behaviour
Entrepreneurship (in La Rochelle or Orleans)
- Start-Ups and Digital Transformation
- Business Creation and Corporate Taxation
- Entrepreneurship and Creation Process
- Business Plans
International Business (in La Rochelle or Tours)
- European Law
- International Strategy
- Export Techniques
- Introduction to Logistics
Tourism, Entertainment & Event (La Rochelle)
- Yield Management & Markets
- Applied Event Planning
- Tourism & Disability
- Event Organisation
- Digital Marketing & Tourism
- Relationship Marketing & Integrated Marketing Communications
WORK-STUDY TRACK
Sales Management (in La Rochelle, Tours or Orleans)
Please note: The work-study track for this specialisation is now full on our La Rochelle campus- Logistics Management
- Team Leadership and Conflict Management
- Merchandising
- Brand Management
- Digital Hackathon
Digital Marketing and Customer Relationship Management (in La Rochelle or Orleans)
- Digital Marketing and Communications
- New Approach to Customer Relations
- Services Marketing
- e-Consumer Behaviour
- Digital Hackathon
Sports Management & Events (Orleans)
- Events Project Management
- Structural & Strategic Analysis of Sports Organisations
- Digitalisation of Sport - eSport & teh Development of Sportech
- Organisation of Sporting Activities & Communication Policies
- Ecosystem of Sports Organisations
- Quality: CSR Approach
International Business (in Tours)
- European Law
- International Strategy
- Export Techniques
- Introduction to Logistics
Purchasing and Supply Chain Management (in Orleans)
- Procurement and Distribution Management
- Challenges and Management of Purchasing Activities
- From Production Management to Supply Chain Management
- Digital Hackathon
- Logistics Information System
Banking and Insurance (in La Rochelle, Tours or Orleans)
- Banking Law
- Fundamentals of Property and Liability Insurance
- Banking and Financial Investments
- Marketing Techniques
- Comprehensive Approach to Property and Personal Assets
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Your experiences
Climacité© project (2 months)
An environmentally-focussed voluntary project to help the planet and other living beings. This project, carried out in Year 1, is an integral part of the DNA of the Bachelor in Business and reflects the main Green and Blue ‘commitment and responsibility’ focus that students experience throughout the three years of the programme.
Work-study: 12 to 24 months
You have the possibility of a Work-study Track in Year 2 on the Orleans campus and in Year 3 on all three Excelia campuses. This track will enable you to develop your professional skills in a real company and give you the opportunity of applying your theoretical knowledge in management.
Business Game / Blue Environment Workshop / Water Fresk
Carried out as a company games or a board games, students work in teams to tackle and solve real-life business issues relating to the Sustainable Development Goals (SDGs).
Expatriation at a partner university (1 semester)
You have the opportunity of academic expatriation in Year 2 of the programme for students based in La Rochelle, Tours or Orleans.
Discover our partner universities
Humacité© Project: 2 months
In Year 2 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, which is carried out abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.
Internships: 12 months of experience
Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor programme. By the end of your studies, you will have acquired some 12 months of real company-based experience.
Student Clubs and Associations
Get involved and develop your soft skills and business competencies! Throughout Year 1 of the programme, you will carry out an association-based project, and in Year 2 you have the opportunity to choose the Association Management Track, participating in the running of one of Excelia’s 44 clubs and associations. In addition, it is a great way to settle into school life and experience something unique.
Disney College Programme: 6 months
The School has a partnership with Disney World Resort in Orlando, giving students the opportunity to spend one semester studying in the USA at Delaware University (AACSB accredited), followed by a 6-month paid internship in one of the parks of the Walt Disney World Resort in Florida.
Consultancy Project
In Year 3, you will take on the role of business consultant. Linked to the theme of water management, in teams you will tackle a real-life issue raised by a local company committed to the ecological and social transition. Final work is assessed by different examination panels which select the 3 finalist teams, and then determine an overall winning team.
Personalised Support and Guidance from a Mentor/Coach
Throughout your studies, you will benefit from personalised support and guidance. You will develop an ePortfolio, detailing your experiences and acquired skills, a veritable digital identity to optimise your future employment prospects.
The school offers workshops on self-awareness and assertiveness, developing communication tools (CV, cover letter), understanding the job market, exploring careers, and building a professional network.The different experiences throughout the programme
Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.
Year 1
- Climacité© project France or abroad (2 months)
- Sales job and Customer Relations, Personalised Support and Guidance from your Mentor, Careers seminars, meeting up with Alumni
- Involvement in Student Clubs and Associations
Year 2
- Academic Expatriation (1 semester) , Disney College Program
- Business Game, Company-based Internship (2 months), Personalised Support and Guidance from your Mentor, Career seminars, meeting up with Alumni
- Association Management Track, National Status of Student-Entrepreneur
Year 3
- Blue Consultancy Project, End-of-studies internship in France or abroad (4 months), Work-study Track, Personalised Support and Guidance from your Mentor, Career seminars, meeting up with Alumni
- Grand Oral exam and professional dissertation
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What is "Work-study"?
Our programmes offered on a work-study track are subject to specific admissions requirements and conditions. To maximise your chances of being accepted on a work-study track, here is some useful information and helpful advice:
- Personal interview: Candidates are strongly advised to submit a CV and a cover letter. How you perform on the day of the interview and the quality of these documents, even if optional, are all part of the assessment.
- Grant holders: as part of its commitment to social inclusion, when it comes to work-study, Excelia gives preferential consideration to applicants with grants.
For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods, where you will work on projects relating to your studies.
Vocationally-oriented, this Work-study Track is available in Year 3, to students choosing the following specialisations: Digital Marketing & Customer Relationship Management, Sports Management and Events, International Business, Banking & Insurance, Purchasing & Supply Chain Management, Sales Management.
Work-study in detail
- Contract type: contrat de professionnalisation (Professional training contract), contrat d'apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement)
- 2nd year format: 2 weeks school-based followed by 2 weeks company-based
- 3rd year format: 1 week school-based followed by 3 weeks company-based
- Main objective: To combine theoretical knowledge with professional experience
- Securing a contract with a company: Excelia has its very own Apprenticeship Training Centre (known in French as CFA) and provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.
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Careers
Our graduates go on to become operational managers in all sectors of activity, in France and abroad, and quickly rise to senior management positions thanks to their first-rate studies.
Below is a non-exhaustive list of the types of professions and industry sectors in which you could work.
Types of jobs:
- Customer Relations Manager
- Sales Manager
- Tourism Development Manager
- Sports Events Project Manager
- Sustainable Development Project Manager
- Digital Communication Manager
- Business Development Manager
- Company manager, creator of a Start-up
- Recruitment Manager
- Digital Marketing Assistant
Facts & Figures
- 100% of our graduates find a job within 6 months of graduating
- €30K average starting salary
- 67% work in Nouvelle-Aquitaine
- 5% work in and around Paris
- 7% work abroad
- 57% secure employment before the end of their studies
Industry sectors
Further studies
To complement their academic and professional skills, some of our graduates choose to continue their studies.
The Bachelor in Business acts as an excellent springboard for our Master programmes:
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Tuition Fees 2023-2024
Students from within the European Union*
- Year 1: €8,900
- Year 2: €8,900
- Year 3: €9,450
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Year 1: €9,350
- Year 2: €9,350
- Year 3: €9,750
Work-Study Track
- Year 2 and Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company.
The above fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €250
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service, etc.
Financing your studies
International Students
For more information about the cost of studying
Calculate the cost of studying in France.
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Applications for Year 1
Year 1 is open to students with a High School qualification (or international equivalent).
The course is taught entirely in French
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Applications for Year 2Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS).
The course is taught entirely in French
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Applications for Year 3Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).
The course is taught entirely in French
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
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