- Overview
- Study Tracks
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Year 1 (one year of post-High School education)
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Year 2 (two years of post-High School education)
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Year 3 (three years of post-High School education)
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Year 4 (four years of post-High School education)
- Programme Content
- Experiences
- Work-study
- Careers
- Cost of studies
- Admissions
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Director of the BBA International Myriam BenabidThe BBA International programme has a very clear ambition: to educate future managers, entrepreneurs, and leaders with the skills to actively and positively transform international organisations.
The programme is enriched by cultural diversity through multicultural year groups and close working relations with Faculty from all over the world. By combining this diversity with a wealth of international experiences, you will enjoy a comprehensive education in intercultural and international management, founded on solid values and tangible projects.
What really distinguishes the programme is the flexibility it offers, with a variety of pathways giving you the opportunity to ‘customise’ your learning experience to suit your ambitions and plans for the future.In short, Excelia Business School’s BBA International is not just a study programme, it’s a life-changing experience preparing you to become one of the key players not only in today’s world but in the world of tomorrow.
10 reasons to choose Excelia's BBA International
- Opportunity of work-study abroad
- International entrepreneurship
- A wide choice of international academic partners
- Intercampus mobility enabling students to discover both La Rochelle and Paris
- A highly qualified teaching Faculty
- Students trained to become multilingual professionals
- A wealth of diverse experiences
- Creation of a valuable professional network (lecturers, partners, Alumni, etc.) and friendships with students from different cultures and countries
- 17 international double qualifications and 7 certifications
- An RNCP Level-6 certified, vocationally-oriented programme
- Recognition and rankings:
- Triple accreditation: EQUIS, AACSB and CEFDG (State-accredited VISA from MESRI)
- 3rd place in L'Étudiant ranking
- 1st place in the MOCI ranking
- 5th place in the Challenges ranking
A choice of city: La Rochelle or Paris
You have the possibility of carrying out your studies in La Rochelle or in Paris, and of changing campus the following year.
Find out more about La Rochelle campus
Find out more about Paris campus
NEW : BBA Xpress Australia
Discover a new country and a new culture with the BBA Xpress Australia!
This international fast track means you can complete the 4-year BBA International programme in just 3½ years!
Start your higher education in Australia, studying at our partner establishment in central Melbourne from March to August 2024 before heading back to France to continue your studies on the BBA Year 2 from September 2024, in either to La Rochelle or Paris.Contact our campus in La Rochelle
Contact our campus in Paris
- Find out more
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- Excelia now offers you a very unique opportunity to undertake part of your studies in Australia. Provided that you successfully complete your 6 months in Melbourne, you can then apply to join Year 2 of the BBA International for the start of the academic year in September 2024. The BBA Xpress Australia is the equivalent to one year of post-High school education and focusses on a variety of disciplines including Business, Digital Technology, Marketing and Communications.
- Tuition fees are identical to Year 1 of the BBA International in France, and our partner GoStudy will help you with all the administrative procedures for your stay in Melbourne which will take place from March to August 2024.
Choose from 103 partner universities in 41 countries for your university exchange year abroad
- The Americas: Argentina, Brazil, Canada, Colombia, Mexico, Peru, United States
- Western Europe: Germany, Ireland, Netherlands, Switzerland, United Kingdom
- Northern Europe: Finland, Latvia, Lithuania, Norway, Sweden
- Southern Europe: Croatia, Italy, Portugal, Spain, Turkey
- Eastern Europe: Austria, Bosnia-Herzegovina, Czech Republic, Poland, Romania, Russia, Slovakia, Slovenia
- Asia: China, South Korea, Taiwan
- Middle East: Bahrain, United Arab Emirates
All you need to know about languages, assessment, lessons and your teachers
Languages:
- International students enrolled right from Year 1: more than 50 different nationalities on the programme
- French Track: 80% of the teaching in French, 20% in English
- English Track: 100% English available from Year 1 (a specific level of English is required for this track)
- 1st Modern Language: English
- 2nd Modern Language: German, Spanish, Italian, Chinese, Portuguese, Russian, Japanese
- 3rd Modern Language: a choice of languages, depending on enrolment numbers
- TOEIC and TOEFL preparation lessons
- TOIS: Test Of Intercultural skills in partnership with ISIT
Assessment:
Three types of evaluation:
- Continuous assessment: 40% of the final mark
Throughout the year, you will work on group or individual projects, which will be marked by your teachers. - End-of-semester exams: 60% of the final mark
These take the form of written exams. - Oral presentation (defence) and end-of-studies dissertation:
The Oral is a presentation of your studies and your future studies or your professional project. Concurrently, you will also have to write a dissertation in English based on a company case study.
Types of lessons:
- Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, you will also have tutorials in smaller groups, depending on your chosen specialisation, language ability etc. Your lessons will include games, drama and other educational activities. You will also have the opportunity to attend lectures and Masterclasses, and to participate in several business games with other international students.
- In Year 1, Thursday afternoons are set aside for the School’s Clubs and Associations: your involvement is greatly encouraged and highly valued as part of your learning experience.
More information about our teaching Faculty
Your teachers:
The teaching Faculty of the BBA International is made up of French and international research-active Faculty members who are recognised for their strong expertise in the fields of management and geopolitics.
The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues.Career development and professionalisation:
- An experiential learning initiative, with lessons about the employment market in the different parts of the world.
- Workshops to train you in the techniques and use of social media.
- Real-life development and consultancy projects provided by companies to support them in their decision-making processes.
- Developing your professional network in France and abroad.
- Individual coaching and mentoring to help you make the right choices throughout your studies.
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Year 1 (one year of post-High School education)
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Year 2 (two years of post-High School education)
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Year 3 (three years of post-High School education)
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Year 4 (four years of post-High School education)
Year 1 (one year of post-High School education)
Year 2 (two years of post-High School education)
Year 3 (three years of post-High School education)
Year 4 (four years of post-High School education)
Programme structure
BBA International - La Rochelle
September - March: Lessons April- June: Internship or Humacité© project BBA International – Paris
September- March: Lessons April - June: Internship or Humacité© project BBA International – Early immersion track with our german partner OTH Regensburg
September- March: Lessons in La Rochelle or Paris April - June: Humacité© project July - August: Climacité© project (optional) BBA Xpress Australia
March-August: Lessons in Melbourne Students choosing the BBA Express Australia in Year 1 then join Year 2 of the BBA programme in either La Rochelle or Paris.
BBA International – La Rochelle
September - April: Lessons May - July: Internship or Humacité© project BBA International – Paris
September - April: Lessons May - July: Internship or Humacité© project Early Immersion Track with our german partner OTH Regensburg
September - February: Lessons in Regensburg, Germany Mars - August: Internship (outside France) via OTH University Regensburg agreement Academic Expatriation Track
September - May: Academic expatriation* (possibility of double qualification) June - July Climacité© project *Students choosing an EU destination are eligible for an ERASMUS+ grant
Work-Study Track 100% ONLINE
September - August: Work-study abroad Format: 2 weeks of lessons (online) / 6 weeks company-based Early Immersion Track with our german partner OTH Regensburg
September - February: Lessons in Regensburg March - August: International internship via Excelia agreement BBA International – La Rochelle
September - December: Lessons January - July: International management-level internship (6 months) Work-Study Track 100% ONLINE
September-August: Work-study abroad Format: 2 weeks of lessons(online)/6 weeks company-based BBA International – Early immersion track with our german partner OTH Regensburg
September-March: Lessons in La Rochelle April - August: "Build my Future Career" International internship (optional) -
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Courses
- Year 1
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French Track or English Track
SEMESTER 1
Management
- Fundamentals of Marketing
- Business Game
- Business Analysis using Excel
- Management of HR & Organisations
- Principles of Economics: Introduction
Geopolitics & World Knowledge
- Geopolitical zone: European Union – Challenges & Diversity
- British civilisation: England
- The Challenges of Climate Change: the case of water
Languages
- 1st Modern Language
- Communicating in English
- TOEFL training
- 2nd Modern Language
- 3rd Modern Language (optional)
Personal Development
- Embarking on your Career
- Group Coaching
Experiential Learning
- Association-based, artistic, sporting or cultural project (SCAP)
- Consultancy Project
- Series of Lectures
SEMESTER 2
Management
- Principles of Accounting
- International Marketing
- Organisational Behaviour
- Legal Framework of a Business
- Principles of Economics: challenges of sustainability
Geopolitics & World Knowledge
- Geopolitical zone: The Americas
- Geopolitical Science Methodology
- Climatology, Water, & Environment
Languages
- 1st Modern Language
- Communicating in English
- TOEFL training
- 2nd Modern Language
- 3rd Modern Language (optional)
Personal Development
- Group Coaching
- Building your Personal Brand
Experiential Learning
- ‘First Professional Experience’ internship or Humacité© project
- Learning Expedition to Brussels
- Association-based, artistic, sporting or cultural project (SCAP)
- Series of Lectures
International Fast-Track BBA Xpress Australia in English
- Leading Communication in the Workplace
- Articulating, Presenting & Debating Ideas
- Managing Meetings
- Developing Critical Thinking in Others
- Managing Business Resources
- Managing Budgets & Financial Plans
- Communicating through Influence
- Managing Project Information & Communications
- Designing & Developing Marketing Communications Plans
- Writing Persuasive Copy
- Planning & Interpreting Market Research
- Conducting Marketing Audits
- Year 2
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French Track or English Track
SEMESTER 1
Management
- International Trade Techniques
- Business Processes & Operations Management
- Intercultural Management
- Financial Management
- International Economics & Sustainable Development
Geopolitics & World Knowledge
- Geopolitical zone: Asia – Challenges & Diversity
- New Methods of Responsible Consumption: the issue of water
Languages
- 1st Modern Language
- PrepMyFuture (TOEFL preparation)
- Communicating in English
- 2nd Modern Language
- 3rd Modern Language (optional)
Personal Development
- Oral Defence of Year 1 Internship
- Building your Personal Brand
- Group coaching
Experiential Learning
- Series of Lectures
SEMESTER 2
Management
- Supply Chain Management
- Introduction to Research
- Fundamentals of Information Systems & Digital Transformation
- Fundamentals of Management Control
- Market Research
Geopolitics & World Knowledge
- Geopolitical zone: Asia - Challenges & Diversity
Languages
- 1st Modern Language
- Communicating in English
- 2nd Modern Language
- 3rd Modern Language (optional)
Personal Development
- Group Coaching
- Building a better world together
- Preparation for internships and other projects
Experiential Learning
- ‘Explore the world’ Internship or Humacité© project
- Learning Expedition
- Series of Lectures
- Year 3
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French Track or English Track
SEMESTER 1
Management
- Responsible Marketing
- Sales Management
- Management & Leadership
- International Trade Law
- Corporate Finance
Geopolitics and World Knowledge
- Evolution of Equity in the Workplace
- American Civilization
- Expressing your Creativity
- Conversation Tables (Businet Network)
Personal Development
- My Work-study Track: Workshop & Masterclass
Experiential Learning
- Series of Lectures
SEMESTER 2
Management
- Data Driven Management
- Digital Marketing
- International Business in Europe
- Sustainable Project Management
- Corporation Tax
- Google Analytics 4 certification
Geopolitics & World Knowledge
- Economic & Geopolitical Challenges of Water
- Conversation Tables (Businet Network)
Personal Development
- My Work-study Track: Workshop & Masterclass
Experiential Learning
- Humacité® project
- Series of Lectures
- Year 4
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French classic Track or English classic Track
SEMESTER 1
Core course modules
- International Business Game
- Dissertation Methodology
- International Strategic Management & CSR
Geopolitics & World Knowledge
- Geopolitical zone: Africa & Middle East – Challenges & Diversity
Personal Development
- Workshop & Masterclass
- Oral presentation: Preparation and Defence
- Individual Coaching
Specialisations
International Sales Management (Classic Track and Work-study Track)
- Innovation Marketing & Value Co-creation
- Global Account Management
- Distribution, Channel Management & e-commerce
- Brand Management & Merchandising
- International Sales Management
International Corporate Finance
- Auditing Techniques
- Financial Markets
- Mergers & Acquisitions
- Sustainable Finance
- Corporate Governance & Ethics
- Data Visualisation Dashboard
NGOs, Lobbying and International Relations
- Strategic Management & Leadership in NGOs
- NGO Marketing Strategy - NGO Lobbying & Advocacy
- Introduction to Human Rights
- Introduction to International Cooperation & Organisations
- Fundamentals of International Relations
- NGO Fundraising Techniques
SEMESTER 2
Core Course Modules
- Dissertation
Personal Development
- Workshop & Masterclass
Experiential Learning
- ‘Build your future career’ end-of-studies Internship
- Year 4 - Work-study Track
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French Track or English Track
SEMESTER 1
Core Course Modules
- International Business Game
- Dissertation Methodology
- International Strategic Management
Geopolitics & World Knowledge
- Geopolitical zone: The Americas - Challenges & Diversity
Personal Development
- Workshop & Masterclass
- Oral presentation: Preparation and Defence
- Individual Coaching
Specialisations
International Sales Management (Classic Track and Work-study Track)
- Innovation Marketing & Value Co-creation
- Global Account Management
- Distribution, Channel Management & e-commerce
- Brand Management & Merchandising
- International Sales Management
Sustainable Performance Management (Work-Study Track)
- Advanced Processes & Operations Management / Purchasing, Operations & Process Management
- Global Supply Chain Management & Sustainable Development
- Performance Management & Digital Transformation
SEMESTER 2
Core Course Modules
- Dissertation
- Cost & Budgeting
- International Financial Management
- New Business Models/Entrepreneurship
- International Career Development
Personal Development
- My Work-Study Track: Workshop & Masterclass
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Your experiences
Work-study with an international focus: 12 months or 24 months
The BBA International includes the possibility of a Work-study Track in Year 3 and/or Year 4 of the programme. It is carried out via either a contrat de professionnalisation (Professional training contract), a contrat d'apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement). This 12- or 24-month period of company-based immersion will provide you with significant professional experience and give you the opportunity of putting your expertise in international and intercultural management to practical use. In the case of a contrat de professionnalisation or a contrat d'apprentissage, tuition fees are paid by the host company from the date of signature of the contract.
Business Game
Carried out as a company game, students work in teams to tackle and solve real-life business issues.
Learning Expedition
Working in total autonomy, you will undertake two international experiences to broaden your knowledge of Business & Culture, learning about heritage and discovering different companies.
In Year 1, you will visit some major European institutions, meeting up with Alumni and companies based in Brussels (Belgium).
In Year 2, in groups of 2-5 students, you will focus on a project involving research, analysis and synthesis to demonstrate your ability to tackle one of the 17 UN Sustainable Development Goals. Based on this research project and your chosen Sustainable Development Goal, you will be asked to present the actions you would like to implement and to choose a destination for the Learning Expedition. You will then be required to design a detailed itinerary, meeting a set of criteria and a fixed budget.
This experience is above all educational and will be assessed, with credits being awarded.Academic Expatriation: 1 whole year or 2 individual semesters
Academic expatriation to an international partner university gives you the opportunity to study for 1 academic year at the same international university in pursuit of a double qualification, or 2 semesters at 2 different international universities. Students who select an EU destination are eligible for an ERASMUS+ grant.
Discover our partner universities
Excelia and the Franco-German University: two possible paths
Students on the BBA International can carry out academic expatriation at the University of Applied Science Fachhochschule Dortmund or at the OTH Regensburg, having the opportunity of studying for a double qualification.
Students selecting this pathway are eligible for a UFA scholarship.
3rd Modern Language
You have the possibility of studying a third modern language (from Beginner Level) from Year 1, with the choice* of Arabic, Chinese, Japanese, Portuguese, Russian or French (for international students).
*Depending on enrolment numbersHumacité© Project and Climacité© Project: 3 months and 2 months
You have the opportunity to undertake 2 voluntary projects, in an NGO or an association, either in France or abroad. Such projects are unique features of Excelia, which is committed to educating students to become future managers who are socially and environmentally responsible and conscious of the importance of their role in society.
Find out more about Climacité©
Internships: 12 - 15 months
Carrying out company-based internships abroad is one of the important features of the BBA International. By the end of your studies, you will have acquired 12 – 15 months of real company-based experience.
Student Clubs and Associations
You have the possibility of getting involved in one of Excelia’s many clubs and associations (sports, culture, arts, etc.), enabling you to develop your skills and knowledge in a supportive and vocationally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.
Group Coaching and Personalised Support and Guidance from a Mentor
Throughout your studies, you will benefit from personalised support and guidance. The School offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network. In addition, you will receive personal mentoring from industry professionals whose jobs reflect your professional project. These mentors will help you to both evaluate the current job market and to develop your career strategy.
Busidays : International Marketing Week
As part of a team made up of European students studying on a Bachelor programme, you will spend a week working on a specific theme at one of our European partner universities.
Visits to French institutions
As this programme is also delivered on Excelia’s Paris-Cachan campus, we offer our students the opportunity to visit major French institutions such as the Senate.
The different experiences throughout the programme
Depending on the track, the options and the specialisations you select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.
Year 1
- Studying geopolitical zones ‘Europe’ and ‘The Americas’, Learning Expedition, ‘Live your first experience’ internship or Humacité® project
- Business Game, Personalised Support and Guidance from a Mentor
- Involvement in Student Clubs and Associations
Year 2
- Studying a Geopolitical Zone: Asia, Learning Expedition, Internship abroad, Busidays
- Preparation for your Business Development Project, Personalised Support and Guidance from a Mentor
- Involvement in Student Clubs and Associations, "Explore the world" international internship or Humacité© project
Year 3
- Academic Expatriation, Climacité© project
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- Work-Study Track 100% ONLINE, with an international dimension (24 month)
Year 4
- Studying the Geopolitical Zone: ‘Africa & Middle East’, ‘Build my future career’ internship abroad
- Work-study Track 100% online, with an international dimension (12 months), International Strategic Business Game, Oral Presentation and End-of-studies Dissertation in English
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What is "Work-study" abroad ?
Our programmes offered on a work-study track are subject to specific admissions requirements and conditions. To maximise your chances of being accepted on a work-study track, here is some useful information and helpful advice:
- Personal interview: Candidates are strongly advised to submit a CV and a cover letter. How you perform on the day of the interview and the quality of these documents, even if optional, are all part of the assessment.
- Grant holders: as part of its commitment to social inclusion, when it comes to work-study, Excelia gives preferential consideration to applicants holding grants.
During your studies, the Work-study Track offers you the possibility of alternating online lessons, during which you will learn the theory, with company-based periods, where you will work on either projects relating to your studies or projects with an international focus.
Vocationally-oriented, this Work-study Track is available in Year 3 (for 24 months) and/or Year 4 (for 12 months) of the programme.
Work-study in detail
- Contract type: contrat de professionnalisation (Professional training contract), contrat d’apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement)
- Format: 2 weeks of lessons followed by 6 weeks in a company
- Main objective: To combine theoretical knowledge with professional experience
- Securing a contract with a company: The school provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.
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Careers
Graduate Testimonials
Don't take our word for it... listen to our graduates talking about their jobs!
Occupational integration
After the BBA International, you can go straight into the job market or continue your studies on a wide range of Master programmes in France or abroad, thereby acquiring 5 years of multilingual, in-depth and personalised studies.
Our graduates go on to become Executive Managers in all sectors of activity, in France and abroad.
Below is a non-exhaustive list of the types of professions in which you could work.
Types of jobs:
- International Business Development Manager
- International Project Manager
- International Marketing Manager
- Digital Marketing Manager
- International Communications Manager
- International Product Manager
- Financial Analyst
- Business Analyst
- International Purchasing Manager
- Export Market Manager
Facts & Figures
- 90% find a job with an international dimension
- 76% secure a job contract before graduating
- 38K€ average annual salary after 3 years
Further studies
In line with their personal projects, some of our graduates decide to continue their studies. Here are a few examples of our Alumni who have gone on to study on some prestigious programmes:
- Marie Louise Galoisy: MSc Supply Chain & Sustainability Management, Glasgow, Scotland
- Alexis Guimbaud: MSc Supply Chain & Sustainability Management, Glasgow, Scotland
- Aurèle Bachoux: Behavioural Economics, Paris-Sorbonne
- Pauline Hascoët: MSc Finance, London School of Economics and Political Science
- Arthur Chevrere Pocquet: MSc Finance, London School of Economics and Political Science
- Lisa Blanchard: DESS in International Studies (specialising in Culture, Conflict and Peace) at the University of Montreal
- Sadreddine Khechine: Msc in Digital Marketing at ESCP Business School, Madrid
- Robin Simeray : Msc in Corporate Finance & Banking at EDHEC
- Raphaelle Cario : Msc in Consulting & Strategy at EDHEC
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Tuition Fees 2023-2024
Students from within the European Union*
- Year 1: €11,600
- Year 2: €11,600
- Year 3: €11,600
- Year 4: €11,600
* 27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Year 1: €12,400
- Year 2: €12,400
- Year 3: €12,400
- Year 4: €12,400
Work-Study Track
- Available in Year 3 and Year 4: For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company from the date of signature of the contract.
The above fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €250
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service, etc.
Financing your studies
International Students
For more information about the cost of studying
Calculate the cost of studying in France.
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Admission for international students or French students living outside France:
Apply for the Year 1Year 1 is open to students with a High School qualification (or international equivalent)
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Apply for the Year 2Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS).
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Apply for the Year 3Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fee: €50
Download our mobile application!
With our Mobile Application you can...
- Organise your arrival at Excelia
- Enjoy a virtual visit of our campuses, the surrounding areas and the major tourist attractions
Start your higher education in Australia, studying at our partner establishment in central Melbourne from March to August 2024 before heading back to France to continue your studies on the BBA Year 2 from September 2024, in either to La Rochelle or Paris.
