Excelia Lab

Excelia Lab aims to consolidate existing expertise as well as developing and promoting pedagogical dynamism. 

Pedagogical innovation, new methods of teaching, production of new educational content and digitalisation of teaching: these are our key challenges at Excelia. With this in mind, two separate structures were created, which have now been in place for several years:

  • Innov Case Lab: this case study laboratory was created in 2015, with the aim of strengthening and further developing the pedagogy within our Group. It is well worth mentioning that many of the cases created by our research active faculty has received awards.
  • Game Lab: a firm base for ludic-pedagogy by encouraging the creation of pedagogical games (development of board games, serious games etc.) and capitalising on the games created.

Innov Case Lab

Innov Case Lab

Call for papers Opérationnaliser la RSE (Putting CSR into practice) for the journal Recherche et Cas en Sciences de Gestion (Research and Cases in Management Science)

Our case centre is directing a call for papers in the journal Recherche et Cas en Sciences de Gestion (FNEGE 4-star publication).

Deadline for entries: Monday, 3rd January 2022

READ CALL FOR PAPERS (in French only)

MORE INFORMATION (in French only)

8th Edition of the Rendez-vous Champlain tourism training and research symposium (June 2021), Marrakesh

Rezndez-vous Champlain Marrakech 2021

The 8th edition of the Rendez-vous Champlain tourism training and research symposium took place in Marrakesh in June 2021

Although the case award didn’t take place, an introductory workshop on case methodology was held instead. We hope that this will trigger publications in the coming months. A video conference will be organised in autumn 2021 with Cadi Ayyad University - EST Essaouira (Morocco) in order to promote projects once again.


Logo AFMATInstitut Paul Bocuse Recherchelogo ccmpInnov Case Lab

Following the 8th AFMAT Conference, which took place by videoconference on the 27th and 28th May 2021 in partnership with the Institut Paul Bocuse, the AFMAT CCMP INNOV Case Lab award was given to the following case study:

Camping 5 étoiles, les Criques de Porteils : de la structuration du marché à la crise sanitaire, comment faire face ? (5-star campsite, Les Criques de Porteils: from market structuring to health crisis, how to cope), K. PICOT-COUPEY M. AUFFRET, IGR-IAE Rennes.

CCMP Ref. M 2119 (Marketing)

READ HERE (French only)

Deliberation was intense, such was the high quality of the competing cases.

The two other finalists were:

L'Hôtel Particulier, maison d'hôtes lance son site internet : un parcours client attirant (L'Hôtel Particulier, guest house launches its website: an appealing customer experience), C. LEJEALLE, ISC Paris Business School.

CCMP Ref. M 2097 (Marketing)
READ HERE (French only)

‘Théâtre d'Archimède : du contrôle de l'art à l'art du contrôle’ (Archimedes Theatre: from the control of art to the art of control), A. MAZARS-CHAPELON, F. VILLESEQUE-DUBUS, P. AMANS, University of Perpignan and University of Montpellier.

CCMP Ref. C 0480 (Management Control)
READ HERE (French only)


Contacts :


www.ccmp.fr et  www.afmat.org

History of the Award

The first case workshop, appointing the winner of the AFMAT / CCMP / INNOV Case Lab award, took place on 30th May 2017 in La Rochelle.

The winning case was: ‘Club Med, Le Bonheur de se révéler(Club Med, The Joy of Self-revelation), written by Fabienne Autier-Lafond and Brigitte Auriacombe, from emlyon Business School.

CCMP Ref. H 0632 (Human Resources)
READ HERE (French only)

The AFMAT award was subsequently given for the following cases:

  • 2018: ‘TUI optimise le parcours client et l'expérience grâce au chatbot (TUI improves the customer experience using a chatbot), written by Catherine Lejealle, ISC Paris Business School.

CCMP Ref. M 1985 (Marketing)
READ HERE (French only)

  • 2019: Léman sans Frontière. Collaboration marketing franco-suisse pour le développement d'une destination touristique transfrontalière (Lake Geneva Beyond Borders - a Franco-Swiss marketing collaboration to develop a cross-border tourism destination), written by Jérôme Piriou, Excelia Business School, INNOV Case Lab.

CCMP Ref. M 2056 (Marketing)
READ HERE (French only)

  • 2020: Marriott, Hilton, IHG, Accor, groupes hôteliers internationaux : développement asset light - Une approche transversale : business model, théories de la firme, finance (Marriott, Hilton, IHG, Accor, international hotel groups: Development of an Asset-Light Strategy - A transversal approach: business model, company theory, finance), written by Jean-Claude Oulé, Visiting Professor of Economics and Management from the Université de la Polynésie Française.

  • CCMP Ref. F0555 (Finance)
    READ HERE (French only

The Organising Committee is chaired by Marie-Noëlle RIMAUD, Head of INNOV Case Lab, Excelia’s case centre

AFMAT representative:

  • Marielle SALVADOR-PERIGNON, Institut Paul Bocuse

CCMP representative:

  • Valérie THOMAS-DOUBLET, Editorial Manager, CCMP

The Scientific Research Committee is chaired by an AFMAT representative and Jean-François Trinquecoste, Scientific Advisor to INNOV Case Lab, Excelia’s case centre.


Faculty Academic Advisors – members of the case centre:

  • Isabelle BAUDET
  • Poonam OBEROI
  • Florence WINKLER
  • Imed BEN NASR
  • Jérôme PIRIOU
  • Didier ROCHE
  • Philippe SCHAFER

Professors who are specialists in case methodology or in tourism management (subject to confirmation):

  • Corinne VAN DER YEUGHT, IAE - University de Toulon, member of AFMAT
  • Aude DUCROQUET, University of Angers, member of AFMAT
  • Sandra CAMUS, University of Angers - ESTHUA
  • Véronique MONDOU, University of Angers - ESTHUA
  • Sylvie HERTRICH, EM Strasbourg Business School
  • Anne QUEFFELEC, research-active faculty member, La Rochelle
  • Agnès LE BELLAC, Montpellier Business School
  • Tan VOTHANH, Excelia, member of AFMAT
  • Jean-Charles RICO, IAE La Rochelle University School of Management

A representative of the Tourism Intelligence Network of Quebec:

  • Marc-Antoine VACHON - Co-holder of the Transat Chair in Tourism, ESG-UQÀM

Finalists of previous editions of the AFMAT Award:

  • 2017
    • Brigitte AURIACOMBE and Fabienne AUTIER, EM Lyon Business School
    • Florence EUZEBY, IAE La Rochelle University School of Management and Juliette Passebois-Ducros, IAE Bordeaux University School of Management
    • Dominique PUTHOD, University of Savoie Mont-Blanc
  • 2018
    • Catherine LEJEALLE, ISC Paris Business School
    • Mathilde PULH and Frédéric LASSALLE, IAE Dijon University School of Management
    • Sébastien BOUTONNET and Serge POISSON-DE-HARO, HEC Montréal

* Provided that these members are not submitting cases for the award


RIODD - CCMPInnov Case Lab


RIODD 2021The 16th edition of the RIODD Conference will take place online from the University of Montpellier. The theme will be… Entrepreneurship and Sustainable Development: ‘The Entrepreneurial Society in the face of the health crisis’.



Due to the cancellation of the RIODD Conference (Réseau International de Recherche sur les Organisations et le Développement Durable – International Research Network on Organisations and Sustainable Development), the 2nd Edition of the case award was held by video conference on 1st October 2020.

The award was presented to Julia Parigot, ISG Business School Paris and Guillaume Carton, EM Lyon Business School, for the case study: Poiscaille, start-up dans l'industrie de la pêche : modèle d'affaires alternatif durable (‘Poiscaille, start-up in the fishing industry: an alternative sustainable business model’) - CCMP Ref. G1994

On 30th September 2021, in a case workshop scheduled for late morning, 7 case entries will be competing for the award of the best SD/CSR case. The award will be presented on the same day.


The other finalists:

The 1st Edition of the award took place in September 2019 in La Rochelle, during the RIODD conference. The winner was Scott McKay, a research-active faculty member at ESG-UQÀM, for a case study entitled: Le projet Oléoduc Energie-Est et la pouponnière des bélugas du Saint-Laurent (The East Energy Pipeline Project and the St. Lawrence Beluga Whale Nursery) - CCMP Ref. R0009

For more information




The case centre decided to launch a flipped pedagogy experiment. As organiser of the AFMAT Award for the Best Case in Tourism Management, the case centre thought it would be interesting to involve students in the assessment process.

Students regularly use cases during their studies, so it seemed logical to ask for their opinions about the cases submitted. After having obtained agreement from its partners (CCMP and AFMAT), the case centre modified the call for papers accordingly, to inform those submitting cases of this change.

With this in mind, a new course was designed at Excelia Tourism & Hospitality School.

Groupe étudiants Innov Case Lab

Aunis Eco



AACSB 2019 Innovations That Inspire

Amongst the 2018/2019 initiatives, the AACSB highlighted the flipped learning experience offered by the case centre. This unique approach to pedagogy enables our MSc in Tourism students to assess the cases submitted for the Best Case in Tourism Management Award.


Innovating in partnership with companies

For several years, Excelia has used case studies in its teaching of management.
Marie-Noelle Rimaud

“On many occasions, I have been asked to define what a case study is, as well as explaining its value as a source of teaching material. If I had to summarise in a few words what a pedagogical case study is, I would say... A case study is an account of a real situation experienced by a real company that is used as a way of learning about management.” Marie-Noëlle Rimaud, Head of Innov Case Lab.

  • For research-active faculty, case studies provide real examples that can enrich their course material.
  • For companies, case studies provide an opportunity to revisit some of the company’s strategic decisions and, at the very least, an occasion to communicate good practice.
  • For students, case studies provide an opportunity to learn through discussion and interaction which, in the long term, will improve their employability.


Coordination of three case study workshops: Rendez-vous Champlain (3rd workshop), AFMAT (4th Edition), RIODD (2nd Edition), in partnership with the CCMP

Submission for the AFM Award for Pedagogical Innovation


Launch of the RIODD CCMP INNOV Case Lab Award for Best Case in Sustainable Development and Corporate Social Responsibility


2nd Edition of Best Case in Tourism Management Award AFMAT CCMP INNOV Case Lab Creation of a lesson using flipped pedagogy ‘observatory of tourism practice using pedagogical case studies’ Year 1 students on the MSc in Tourism participate in the assessment for the AFMAT Award.


Launch of the Best Case in Tourism Management Award AFMAT CCMP INNOV Case Lab

Training workshops on case study methodology, both in-house and externally (CEREGE, ESDES)


Discussion about the possibility of launching a case study methodology lesson for students. The objective: to enable Year 1 MSc students to envisage creating a case study during their final year of studies


Creation of a case study laboratory within Excelia Top Cas award in Marketing from the CCMP (case study about the company Groupe Léa Nature) Best French Case Study award from the North American Case Research Association (case study about the company Maison de Cognac Remy Martin)


Best SMB Case Study award - The ‘Ariane Prize’, FNEGE (case study about the company ENO)


Best SMB Case Study award - The ‘Ariane Prize’, FNEGE (case study about the company Hénaff)


Creation of the post of Executive Manager for Case Studies

  • To contribute to the sharing of acquired knowledge through collaboration between companies and research active faculty
  • To train Excelia’s faculty, both permanent and temporary, on how to use and incorporate case study methodology (internal courses, CCMP courses, FNEGE courses, etc.)
  • To involve students through consultancy projects* and through their theses
  • To communicate the benefits of case study methodology and to showcase our partner companies
  • To maintain valuable links with case study centres such as CCMP, The Case Centre and HEC Montreal case centre)

* The aim of a consultancy project is for students to take on the role of ‘consultant’ in order to analyse and explore a particular theme or a real issue facing one of our partner companies.

The case centre is particularly interested in the areas of research of Excelia's institutes and its expertise:
  • Sustainable Development and Corporate Social Responsibility (CSR), in collaboration with research-active faculty from the IRSI)
  • Tourism Management, in collaboration with research-active faculty from the TMI (Tourism Management Institute)

Research-active faculty are encouraged to publish case studies relating to these themes. In the foreseeable future, the objective is to publish a series of case studies focussing on these areas of expertise.

In terms of Sustainable Development and CSR, in April 2016, a book containing 10 CSR case studies was released by DUNOD publishing.

10 Cas RSE Dunod


In September 2017, Cas en Marketing - 2ème Edition (Case studies in Marketing, 2nd Edition) was released, with a chapter by Joël Lagier and Marie-Noëlle Rimaud on cultural marketing (The Louvre of the 21st Century).

Cas en Marketing 2ème édition



In addition to focussing on Excelia’s areas of research, the case studies predominantly involve Small and Medium-sized Businesses and emblematic companies from within our region, New Aquitaine.

Autre partenariat privilégié concernant les études de cas, les Petites et Moyennes Entreprises. Plusieurs de nos précédents cas pédagogiques, ont mis en valeur les entreprises de notre territoire, La Rochelle et l'ancienne région (Poitou-Charentes).

Léa Nature, a prominent La Rochelle company.

3 case studies relating to Léa Nature’s distribution policy:

  • ‘Comment rendre le bio accessible au plus grand nombre de consommateurs ?’ (How do you make organic products accessible to as many consumers as possible?) CCMP Ref. M1802
  • ‘Comment concilier conviction et intérêt ?’ (How do you reconcile conviction with interest?) CCMP Ref. G1737
  • Top Cas Marketing Award from the CCMP for the case study ‘Repositionnement de la marque Jardin Bio : Face aux mutations du marché du bio alimentaire, quel marketing adopter ?’ (Repositioning the brand – Jardin Bio: Faced with the changes in the organic food market, what kind of marketing strategy should be adopted?) CCMP Ref. M1827

Emblematic actors in the region

‘Stade Rochelais’, La Rochelle’s rugby team: a sports club at its peak, part of the French TOP 14 rugby league; ENO based in Niort, undisputed leader in compact cooking equipment (griddles/hotplates and ovens for boats); Maison Rémy Martin (Cognac), etc.

These cases predominantly stem from local companies, proving the dynamism of our region, enabling us to have a better understanding of what is happening in the field.

Our academic advisors

Philippe Schafer
Philippe Schafer

Strategy Teaching Department and IRSI

Didier Roche
Didier Roche
Marketing, Market Research, Negotiation, Sales Techniques

Florence Winkler
Florence Winkler
Political and Economic Relations

Imed Ben Nars
Imed Ben Nasr
Marketing and Experiential Commerce, Internet

Jérôme Piriou
Jérôme Piriou
Tourism, and relationship with AFMAT and the Tourism Management Institute (TMI)

Isabelle Baudet
Isabelle Baudet
Company Law and Structures of the Social and Solidarity Economy (BD Case)

Poonam Oberoi
Poonam Oberoi
Anglophone Academic Advisor: relationship with case centres, NACRA (North American Case Research Association) Marketing Teaching Department

Excelia has developed an editorial policy and associated communication tools.

Extract from the editorial policy:

As regards the development of case studies, Excelia remains the principal creative establishment. According to the CCMP, the ‘creative establishment’ is the educational institution for which the product was originally developed.

When developing their cases, it is important that authors take into account the assessment criteria, editorial standards, and expectations of Excelia concerning the use and dissemination of the cases.

There may be co-authors for the same case, including consultants, managers or professionals. However, a permanent research-active faculty member from within Excelia must participate in the writing of the case, and coordinate the work.

The admissibility criteria for a case are as follows:

  • Its educational value
  • Quality of style
  • The accompanying teaching recommendations
  • Appropriate authorisation from the company concerned
  • The international dimension of the cas
  • Languages: French and English

Authors should pay particular attention to detailing teaching recommendations. They should specify: the educational objectives, the type of programme/course for which the case can be used effectively, guidelines detailing how the case should be approached, and the type of analysis that the case lends itself to corresponding to the pedagogical objectives.

What is Case Method Teaching?

The aim of a pedagogical case is to encourage learning amongst students and to enable them to put their theoretical knowledge into practice using real-life issues... in other words, to facilitate the interaction between theory and practice.

A pedagogical case constitutes taking an in-depth look at the very heart of a company. The analysis of a real-life issue, which the management are either facing or have had to face, represents above all, the opportunity to experiment with different approaches to solutions. It is essentially about sharing practical experience to encourage a more tangible learning method among students, which is fundamental in preparing them for the world of work.

For HEC Montreal

“A teaching case is a description of a real-life complex situation for the purpose of provoking thought and discussion amongst students, with the aim of generating specific learning outcomes, such as, notably, the development of judgment and critical thinking skills.” Argumentation and the ability to reason are the primary objectives of this exercise. Students are required to defend their solutions, particularly through group discussion. More importantly, however, the conclusions put forward and then applied only have a transient value and will evolve or even be replaced by others that are better suited to the new situation.

For the Case Centre

“Cases recount real life business or management situations that present business executives with a dilemma or uncertain outcome. The case describes the scenario in the context of the events, people and factors that influence it and enables students to identify closely with those involved. Management cases are generally written by business school faculty with particular learning objectives in mind and are refined in the classroom before publication. Relevant documentation or audio-visual items and a carefully crafted teaching note often accompany a case.”

For Harvard Business School

“Case method teaching immerses students into realistic business situations. Cases provide the reality of managerial decision making — which includes incomplete information, time constraints, and conflicting goals — as students learn how to analyze business situations. The case method packs more experience into each hour of learning than any other instructional approach. It stimulates students' thinking and encourages discussion. Not only is it the most relevant and practical way to learn managerial skills, it's exciting and fun.”

An active pedagogical method: two steps

Case studies are increasingly being used in management science programmes, as they provide an opportunity to work in close contact with the professional world, whilst at the same time perfectly illustrating the academic theory being taught.

There are two key steps:

  • The creation, submission and publication of the case study
  • The integration of the case study into an academic programme (included in the syllabus or course plan)
Applying the CSS principle

Respect du principe des 3 E

Co-developing with companies to co-innovate

Reasons for companies to become involved in developing case studies:

  • To have an external point of view, a different perspective on the solutions that have been adopted internally
  • To create awareness of the company and enhance its reputation through the School's website, which regularly reports on case studies, particularly when research active faculty is rewarded for the quality of their achievements
  • To have the possibility of using all or part of a case for training their own employees (companies that choose to go further, in particular via our Institutes, can decide to use the case as a real decision-making tool, a form of co-innovation).

Examples of how case studies have been used:

  • Using a case for training purposes: CCMP Case study G1815 – the partnership of Voie Navigable de France (VNF) and United Paper Mills (UPM) ‘La longue route du papier, UPM au cœur des ressources renouvelables ou comment le report modal peut participer à la stratégie d'une entreprise’ (The long road of paper, UPM at the heart of renewable resources or how the modal shift can participate in the strategy of a company). This case was reworked with the teams from VNF to be used for internal training.
  • Using a case in decision-making: Partnerships with Remy Martin, Hénaff and Tauzia.

"Cas-thothèque"… our case study library

Some of the School’s cases

Worldcast Group : COVID-19, éducation et solution média, une opportunité de développement à l'international
(Worldcast Group: COVID-19, education and media solutions, an international development opportunity) Author: Florence Winkler CCMP reference: GI004


AGEAN Airlines: Overflying Risks with no Turbulences
Author: Athanase PLASTIRAS - CCMP reference: C0488 (GB)


BOULANGER : pilotage de la performance dans une entreprise de distribution omnicanale
(BOULANGER: performance management in an omnichannel distribution company)
Authors: Christian HADDAD, Elie SALAMEH (EDHEC) - CCMP reference: C0486


MAIF : stratégie d’une mutuelle à mission
(MAIF: strategy for a mutual insurance company with a mission)
Authors: Philippe SCHAFER, Thibault CUENOUD, Vincent HELFRICH, Gabriel LUCCHINI-MOYAL (MAIF) and Marie LAPALLE (MAIF) - CCMP reference: G2042


Groenland KALAALLIT NUNAAT, le défi : faire le pari d'un tourisme durable qui profite à tous
(The Challenge for Greenland or KALAALLIT NUNAAT: sustainable tourism for the benefit of all)
Author: Marie-Noëlle Rimaud - CCMP reference: D0006  


La Grande Terrasse: How to attract a foreign clientele both in leisure and business
Author: Didier Roche Case Center reference: 520-0153-1 - Teaching note reference no. 520-0153-8 


Palace Revolution for Castelnau Champagne: Packaging, Storytelling, CSR: What Future for Champagne Companies? 
(French version and English version)
Author: Marie-Noëlle Rimaud Case Center reference: 521-0090-1 - Teaching note reference no. 521-0090-8


RIVAGES de FRANCE : 30 ans au service des gestionnaires d’espaces naturels littoraux et lacustres ?
(RIVAGES de FRANCE: 30 years of service dedicated to the management of natural coastal and lake environments)
Authors: Jérôme Piriou, Marie-Noëlle Rimaud CCMP reference: D0008 CSR, Marketing



Case study ‘Hôtel ALTEORA : Développement durable et RSE au service de la performance globale’ (Hotel ALTEORA: Sustainable Development and CSR to enhance overall performance)
Authors: Nathalie Montargot, Florence Winkler, Luc Béal
© CCMP 2019 Ref. R0012


Case study ‘Boulanger : un distributeur qui s'engage dans l'économie circulaire’ (Boulanger: a retailer committed to the circular economy)
Authors: Vincent Helfrich, Philippe Schafer
© CCMP 2019 Ref. D0003

Groupe Hautier Transports

Case study ‘Groupe Hautier Transports : Comment ancrer une démarche de Responsabilité Sociétale auprès de tous ses salariés ?’ (Hautier Transport Group: How can you ensure that Corporate Social Responsibility is adopted by all employees?)
Authors: Fanny Romestant, Vincent Helfrich, Pierre Baret Special
Award for the Best Case in SD/CSR, RIODD (2019)


Case study ‘HCTC : école hôtelière au service des minorités’ (HCTC: Hotel & Catering School helping minorities)
Authors: Mathieu PAQUEROT - IAE La Rochelle University School of Management, Anne QUEFFELEC - LM Business Games, Marie-Noëlle RIMAUD - Excelia La Rochelle, INNOV Case Lab
© CCMP 2019 Ref. R0006

Cas Festival International du Film d'Aventure

Case study ‘FIFAV, Festival International du Film d'Aventure : pour ses 15 ans, quelle stratégie de développement ?’ (FIFAV, International Adventure Film Festival: on the occasion of its 15th anniversary, what should its development strategy be?)
Author: Marie-Noëlle RIMAUD
© CCMP 2019 Ref. GP0015

Cas Léman sans frontière

Case study ‘Léman sans frontière, une collaboration marketing franco-suisse pour développer une destination touristique transfrontalière’ (Lake Geneva Beyond Borders – a Franco-Swiss marketing collaboration to develop a cross-border tourism destination)
Author: Jérôme PIRIOU 2019 AFMAT
Award for the Best Pedagogical Case in Tourism Management
© CCMP 2019

Cas « Touche Pas à Mon Poste »

Case study ‘Touche Pas à Mon Poste : « bad buzz » et gestion de crise’ (Don’t touch my job: bad buzz and crisis management)
Authors: Souad DJELASSI - IUT Roubaix (University Lille 2), Anne QUEFFELEC - LM Business Games, Marie-Noëlle RIMAUD - Excelia
© CCMP Ref. K0012

Cas Diffuz

Case study ‘Diffuz : développer le réseau social et solidaire en ligne de la Macif’ (Diffuz: developing the social and solidarity network of the MACIF)
Author: Valentina Kirova
© CCMP Ref. M1991

Cas : Le droit, la morale et l'éthique

Case study ‘Le droit, la morale et l’éthique’ (Law, Morality and Ethics)
Author: Isabelle Baudet
© CCMP Ref. J0090

Cas Rémy Martin

October 2015: Award for Best Case Study written in French NACRA – North American Case Research Association for the case ‘La Maison de Cognac Remy Martin’ (Remy Martin Cognac)
Authors: Valentina KIROVA, Marie-Noëlle RIMAUD
© CCMP Ref. M1922

Cas sati

June 2015: CCMP Top Cas Marketing Award for the case ‘Repositionnement de la marque Jardin Bio : Face aux mutations du marché du bio alimentaire, quel marketing adopter ?’ (Repositioning the brand - Jardin Bio: Faced with the changes in the organic food market, what kind of marketing strategy should be adopted?) Authors: Marie-Noëlle RIMAUD, Imed BEN NASR
© CCMP Ref. M1827



2014: ‘LECOANET HEMANT : le redressement d'une PME avec « l'action learning »’ (LECOANET HEMANT: the recovery of an SMB using ‘Action Learning’)
Author: Daniel BELET
© CCMP Ref. H0609

Cas Henaff

2011: Award for Best SMB Case Study – FNEGE Ariane Award for the case ‘Hénaff : de l'utilité d'une stratégie RSE pour renforcer son capital marque sur les réseaux sociaux’ (Hénaff: the value of a CSR strategy to strengthen its brand equity on social media)
Authors: Anne QUEFFELEC, Marie-Noëlle RIMAUD
© CCMP Ref. G1750

Cas Ponant

2013: ‘La nouvelle Cie du Ponant : lorsque le spécialiste français du yachting de luxe et des croisières polaires s'interroge sur son avenir !’ (Ponant – when a French specialist in the luxury yachting and polar cruise industry questions its future!)
Authors: Marie-Noëlle RIMAUD, Véronique MONDOU
© CCMP Ref. M1854

Cas Lecoanet Hemant

2014: ‘LECOANET HEMANT : le redressement d'une PME avec « l'action learning »’ (LECOANET HEMANT: the recovery of an SMB using ‘Action Learning’) Author: Daniel BELET
© CCMP Ref. H0609


Additional cases can be found on the CCMP website, as well as on the following sites: The Case Centre, HEC Montreal Case Centre.

Editorial Board

Marie-Noelle Rimaud

Marie-Noëlle Rimaud
Head of INNOV Case Lab

Research-active faculty member, Marketing Teaching Department Areas of research: Event and Leisure Marketing, Tourism Marketing, Integrated Coastal Management Skype: rimaudmn
+ 33 (0)5 46 51 77 64


Jean-François Trinquecoste
Scientific Research Advisor University
Professor Director of the IRGO – Institut de Recherche en Gestion des Organisations (Institute for Research in Organisational Management), IAE Bordeaux University School of Management


Agnès Naudon
Executive Assistant –
Faculty & Accreditations Assistant
+33 (0)5 16 19 63 07



INNOV Case Lab

Excelia Case Centre
Room 64 and Teaching Lab Media Library
102 rue de Coureilles,
Les Minimes
La Rochelle Cedex 1

Game Lab


Liliane Carmagnac


Liliane Carmagnac, Research-active Lecturer, Joint Head of Game Lab.





Clément Desgourdes


Clément Desgourdes, Research-active Lecturer, Joint Head of Game Lab.





At Excelia, learning through play is a serious business! Game Lab, created in 2018, supports, stimulates and promotes the creation and use of recreational resources such as role-playing, board games, business games, consultancy projects, scriptwriting (such as video creation, drama), as well as the use of comic strips, quizzes, etc.

Edutainment helps to motivate learners, to involve them by making them actors of their own education, to promote the acquisition and memorisation of knowledge and theories… this is the challenge of introducing games into our programmes.

Learners work on the interpretation of new, real-life situations, encouraging them to give the best of themselves. The results are astonishing! They learn in a more effective and enjoyable way, and this knowledge becomes ingrained in their long-term memory.


Game Lab à Excelia
Game Lab à Excelia
Game Lab à Excelia