- Overview
- Study Tracks
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Classic track
- Programme Content
- Experiences
- Careers
- Cost of studies
- Admission
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Director of the MSc in Brand Management Marine FebbaThis MSc has been designed in collaboration with industry professionals to offer an exciting programme which seeks to nurture excellence in future generations of brand managers. This 12 or 24-month programme includes modules co-taught by our research-active Faculty and industry experts who are at the forefront of the latest practices and strategies. You will have the opportunity to enhance your knowledge and skills with a 360° perspective of the corporate world and of management. You will also benefit from specialist input in brand management, in particular by learning about the keys to innovation and the brand experience.
This aim of this programme is to educate future professionals with the necessary skills to take up positions in the field of Brand Management, including Product Manager, Brand Manager, Entrepreneur, Consultant, etc. Once in the business environment, you will be able to detect opportunities whilst countering the threats of ultra-competitive markets, and to develop blue ocean strategies by establishing a high level of differentiation. By learning about complex environments, you will be proactive in ensuring brand sustainability, whether working as the advertiser or for an agency, and all this in a variety of sectors ranging from fashion to automotive, from mass market products to B2B.
This MSc is at the forefront of Brand Management; it has been met with many positive reactions:
"A great variety of courses, pioneering with a number of unusual themes such as Neuromarketing, Innovation, and Sustainable Brand Management"
"Strong international focus, an MSc in English, and a multi-cultural year group"
"Interesting Masterclasses"
"A highly varied programme focussing on innovation… a great way to stand out from the crowd"This MSc is offered on a 12 or 24-month Classic Track.
Why choose the MSc in Brand Management?
- Lessons in Human and Social Sciences: providing you with an understanding of the world, the major issues, and the different relationships between individuals and groups of individuals.
- Endorsed by the Ministry of Higher Education and Research, State-certified with Grade de Master
- Experiential and Personal Development (EPD): giving you the opportunity to build a unique study path
- Pedagogy that reflects the realities of the business world
- A teaching team comprising a perfect balance of research-active Faculty and industry professional lecturers
- Open-mindedness, international focus, creativity, and pioneering nature
Our campus: La Rochelle
The entire programme takes place on our La Rochelle campus.
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Classic track
Classic track
Programme Structure (12 or 24 months)
1ère année
September - March : Lessons April - May : Climacité© project June - August : Internship 2ème année
September - January: Lessons January - August: Internship and Professional thesis -
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- Year 1
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Courses
- Marketing 360
- Business Models and Strategy
- Management and Leadership
- Project Management
- Ethics and Corporate Social Responsibility
- Information Systems Management
- Planning and Budget Management
- Finance for Managers
- Methodology
- Environmental and Social Transition
- Excel
- English / French as a Foreign Language (FLE)
- Specialization Prerequisites
- Business Game & Applied Law in the Field
- Prerequisites: Marketing Professions
-Responsible Marketing
-International Customer-Supplier Relations
-Innovation Strategies and Design Thinking in the Digital World
- Year 2
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Courses
- Digital Marketing
- Sustainable Brand Management
- Innovation Marketing
- Marketing for a Circular Economy
- Brand experience & gamification
- International Distribution & e-commerce
- Intercultural Customer Relationship
- Influence Marketing
- Brand Contract & Legal issues
- Mass Cutomization
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
All you need to know about languages, assessment, lessons and your teachers
Programme format and language:
- The Classic Track is a full-time programme in 12 or 24 months, depending on when you joined the programme :
-for students with a minimum of 3 years post-High School education or international equivalent (180 ECTS): 24 months.
-for students with a minimum of 4 years post-High School education or international equivalent (240 ECTS): 12 months. - English Track only
Assessment:
Three types of evaluation
- Continuous assessment: 40% of the final mark. Throughout the year, you will work on group or individual projects which will be marked by your teachers
- End-of-semester exams: 60% of the final mark. These take the form of written exams
- Professional Thesis
Your teachers:
The teaching team for this MSc is made up of French and international research-active Faculty members and industry professionals who are recognised for their strong expertise in the different fields of management.
The research-active Faculty work with our laboratory, Excelia Lab, offering innovative pedagogy, whilst the industry professional lecturers focus on real-life business issues.Types of lessons:
Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, depending on your chosen specialisations, language ability, etc., you will attend tutorials in small groups.
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Your experiences
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Masterclass: Personal Branding
The aim of this Masterclass is to enable you to optimise your employability and increase your chances of being recruited into your preferred positions; in short… ensuring you are fully prepared for your ‘next professional challenge’! You will learn about social selling strategies, including how to enhance the professionalism of your LinkedIn profile.
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Masterclass: Neuromarketing
Students will benefit from an immersive journey where science and marketing meet. A masterclass dedicated to Neuromarketing, a rising discipline in brand strategies, will be led by an expert. Students will discover the keys of Neuromarketing in terms of consumer behavioural influence, advertising insights, and major techniques.
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Climacité© Project : 2 months
Through Climacité©, our students will have the opportunity to make a personal contribution to the planet in an NGO or an association, either in France or abroad. The aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change.
Such projects are unique features of Excelia, which is committed to educating students to become future managers who are socially and environmentally responsible and conscious of the importance of their role in society.
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Business Game
Carried out as a company game, you will work in teams to tackle and solve real-life business issues.
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Series of Lectures
Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.
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Internships: 6+ months of experience
This Classic Track offers you the opportunity to carry out a minimum of 6 months of internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore complemented and validated by significant company-based experience.
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Experiential and Personal Development (EPD)
This unique initiative stimulates the development of Soft Skills. In teams or individually, EPD aims to enable all students to reveal their full potential in a multicultural context.
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Careers
Our graduates quickly take up positions of responsibility in all sectors of activity across all 5 continents. Thanks to the MSc, they rapidly rise to management positions.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Types of jobs :
- Brand Manager
- Brand Activation Manager
- Brand Portfolio Manager
- Product Manager
- Community Manager
- Consultant
Facts & Figures:
- 100% secure employment within 6 month of graduation
- €39K average starting salary
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Tuition Fees 2024-2025
Students from within the European Union*
- Classic Track MSc 24 months: €24,900
- Classic Track MSc 12 months (2nd year): €14,500
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- Classic Track MSc 24 months: €25,800
- Classic Track MSc 12 months (2nd year): €15,000
The above fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs :
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double degree (to be paid directly to the partner institution)
Multiservice charge
Fee: €250
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
International Students
For more information about the cost of studying
Calculate the cost of studying in France
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Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).Application fees: €50
Applications for Classic Track - 12 or 24 months
The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
The Classic Track is a 12 or 24 months full-time programme.
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).Application fees: €50
