• Languages
  • Location
    La Rochelle
  • Accreditations
  • Qualifications
    Master (5 years of higher education)
  • Start date

MSc in Brand Management

Become an expert in Brand Management thanks the unique, innovative content of this programme

Become an expert in Brand Management thanks the unique, innovative content of this programme


  • Overview
  • Study Tracks
  • Programme Content
  • Experiences
  • Careers
  • Cost of studies
  • Admissions
  • Marine Febba
    Director of the MSc in Brand Management Marine Febba

    This MSc has been designed in collaboration with industry professionals to offer an exciting programme which seeks to nurture excellence in future generations of brand managers. This 15-month programme includes modules co-taught by our research-active Faculty and industry experts who are at the forefront of the latest practices and strategies. You will have the opportunity to enhance your knowledge and skills with a 360° perspective of the corporate world and of management. You will also benefit from specialist input in brand management, in particular by learning about the keys to innovation and the brand experience.

    Two options are available, enabling you to personalise your studies: 100% Brand Management… for maximum expertise or Global Luxury Management… studying Brand Management for the Luxury sector.

    This aim of this programme is to educate future professionals with the necessary skills to take up positions in the field of Brand Management, including Product Manager, Brand Manager, Entrepreneur, Consultant, etc. Once in the business environment, you will be able to detect opportunities whilst countering the threats of ultra-competitive markets, and to develop blue ocean strategies by establishing a high level of differentiation. By learning about complex environments, you will be proactive in ensuring brand sustainability, whether working as the advertiser or for an agency, and all this in a variety of sectors ranging from fashion to automotive, from mass market products to B2B.

    This MSc is at the forefront of Brand Management; it has been met with many positive reactions:

    "A great variety of courses, pioneering with a number of unusual themes such as Neuromarketing, Innovation, and Sustainable Brand Management"
    "Strong international focus, an MSc in English, and a multi-cultural year group"
    "Interesting Masterclasses"
    "A highly varied programme focussing on innovation… a great way to stand out from the crowd"


    This MSc is offered on a 15-month Classic Track, starting in September and finishing in December of the following year.


    Why choose the MSc in Brand Management?

    • Lessons in Human and Social Sciences: providing you with an understanding of the world, the major issues, and the different relationships between individuals and groups of individuals.
    • Experiential and Personal Development (EPD): giving you the opportunity to build a unique study path
    • Pedagogy that reflects the realities of the business world 
    • A teaching team comprising a perfect balance of research-active Faculty and industry professional lecturers
    • Open-mindedness, international focus, creativity, and pioneering nature


    Our campus: La Rochelle 

    The entire programme takes place on our La Rochelle campus.



    All you need to know about languages, assessment, lessons and your teachers


    Programme format and language:

    • The Classic Track is a full-time programme over 15 months, starting in September and finishing in December of the following year
    • English Track only



    Three types of evaluation 


    • Continuous assessment: 40% of the final mark. Throughout the year, you will work on group or individual projects which will be marked by your teachers 
    • End-of-semester exams: 60% of the final mark. These take the form of written exams
    • Professional Thesis


    Your teachers:

    The teaching team for this MSc is made up of French and international research-active Faculty members and industry professionals who are recognised for their strong expertise in the different fields of management. 
    The research-active Faculty work with our laboratory, Excelia Lab, offering innovative pedagogy, whilst the industry professional lecturers focus on real-life business issues.

    Types of lessons:

    Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, depending on your chosen specialisations, language ability, etc., you will attend tutorials in small groups.

    • Classic Track -15 months Anglais

    Classic Track -15 months Anglais

    Programme structure

    September-June: Lessons
    June-December: Internship and Professional Thesis
  • Core course modules 
    • 360 Marketing
    • Strategic Management and Entrepreneurship
    • Project Management
    • Management and Leadership
    • Business Ethics and CSR
    • Information Systems Management
    • Budget Planning and Management
    • Finance for non-financial Professions
    • English
    • EPD/Career Management
    • Methodology
    • Business Game
    • Advanced Excel
    • Data-driven Management
    Specialised Modules
    • Digital Marketing
    • Brand Experience & Gamification
    • International Distribution & e-Commerce
    • Brand Management
    • Innovation Marketing
    • Innovation & Insights
    • Intercultural Customer Relations
    • Influence Marketing
    • Marketing for a Circular Economy 


    Choice of 2 options

    100% Brand Management

    • Mass customisation
    • Neuromarketing
    • Socially responsible Brand Management

    Global Luxury Management

    • Strategic Luxury Brand Management & Marketing
    • Digital Communication for the Luxury Industry
    • Innovation, Ethics, and Sustainability in the Luxury and Fashion Industry



    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.


  • Your experiences

    • Masterclass: Personal Branding

    The aim of this Masterclass is to enable you to optimise your employability and increase your chances of being recruited into your preferred positions; in short… ensuring you are fully prepared for your ‘next professional challenge’! You will learn about social selling strategies, including how to enhance the professionalism of your LinkedIn profile.


    • Business Game

    Carried out as a company game, you will work in teams to tackle and solve real-life business issues.


    • Series of Lectures

    Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.


    • Internships: 6+ months of experience

    This Classic Track offers you the opportunity to carry out a minimum of 6 months of internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore complemented and validated by significant company-based experience.


    • Experiential and Personal Development (EPD)

    This unique initiative stimulates the development of Soft Skills. In teams or individually, EPD aims to enable all students to reveal their full potential in a multicultural context.

  • Careers

    Our graduates quickly take up positions of responsibility in all sectors of activity across all 5 continents. Thanks to the MSc, they rapidly rise to management positions.

    Below is a non-exhaustive list of the types of professions in which you are likely to work.


    Types of jobs :

    • Brand Manager
    • Brand Activation Manager
    • Brand Portfolio Manager
    • Product Manager
    • Community Manager
    • Consultant




  • Tuition Fees 2023-2024

    Students from within the European Union*

    • MSc 15-month Track: €19,650 for students joining with 3 years of post-High School education or international equivalent (180 ECTS)
    • MSc 15-month Track: €15,600 for students joining with 4 years of post-High School education or international equivalent (240 ECTS)

    *27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.


    Students from outside the European Union

    • MSc 15-month Track: €19,650 for students joining with 3 years of post-High School education or international equivalent (180 ECTS)
    • MSc 15-month Track: €19,600 for students joining with 4 years of post-High School education or international equivalent (240 ECTS)


    The above fees are provided for information purposes only and are subject to change from one year to the next.


    In addition to tuition fees, you need to take into account the following costs :

    • Multiservice charge (see details below)
    • Annual administration costs relating to a double qualification (if applicable)
    • Enrolment fees at a partner university in the case of a double degree (to be paid directly to the partner institution)

    Multiservice charge

    Fee: €250

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.


    Financing your studies

    International Students

    For more information about the cost of studying


    Calculate the cost of studying in France.

    Click here!

  • This programme is open to students with a minimum of 3 years of post-High School education or international equivalent (180 or 240 ECTS).


    Applications for international students or French students living outside of France:

    Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50




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