Master of Science (MSc) in Digital Communications and Influencing Strategy

Nos accréditations

Communications experts working on corporate digital strategies

The Master of Science in Digital Communications and Influencing Strategy at Excelia Digital School... in partnership with the ISCPA, the No. 1 French higher education establishment specialising in media studies.

  • Qualifications
    • Master (5 years of higher education)
    • MSc (5 years of higher education)
  • Location
    Niort
  • Accreditation
    • RNCP Level 7
  • Languages
    • French
  • Start date
    September
  • Format
    • Work-study
  • Overview
  • Study tracks
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Pascal Capellari
    Head of the Master of Science in Digital Communications and Influencing Strategy Pascal Capellari

    Digital innovation, Data and Artificial Intelligence are fundamentally altering the way business communications is conducted. Mastering technology, being creative, possessing a keen sense of customer relations, having the ability to develop a 360° strategic vision of communications... the combination of these skills will provide the foundation for the communications professions of tomorrow.

    This programme is carried out in partnership with the ISCPA (Institut Supérieur des Médias), a higher education establishment specialising in media studies, based in Paris, Lyon and Toulouse.

    ISCPA

     

    Why choose the Master in Digital Communications and Influence Strategy

    • A State-certified qualification (equivalent to 5 years of post-High School education)
    • Professionally-oriented experiences in France and abroad
    • Offered on a Work-study Track in Year 1 and in Year 2
    • Specialised and strategic courses in communications
    • Courses given by industry professionals from the field of digital communications
    • Creative Challenges and workshops
    • Small, intimate year group

    Pedagogy adapted to your needs

    At Excelia Digital School, we offer you the opportunity to reinvent communications.

    Year 1 of the Master of Science will focus on the main principles of communications. In Year 2 of the programme, you will specialise in digital and influencing strategies, with the aim of addressing the issues and challenges facing an organisation, a brand or an event, using the full range of digital resources available. The programme goes beyond simple theory as you will quickly be introduced to the practical side of communications and experience the real world, with all our programmes being constantly updated to meet the needs of companies.

    By the end of your studies, you will not only have obtained academic knowledge and a recognised qualification, but you will also have acquired extensive experience.

     

    Our off-site study location in Niort... a major business hub

    The entire study programme will take place in Niort, a city with a dynamic economy generating many job opportunities.

    The city is located in New Aquitaine, which means you will be immersed in one of the most dynamic regions in terms of employment, ranking third on the list of wealth-generating regions in France. It boasts more than 50,000 companies with many of the key players in the field of cutting-edge technology choosing to base their headquarters here.

    Niort itself is the preferred location for many of the major insurance companies, making the Niortais area the 4th largest financial centre in France. In fact, the programme itself takes place in the premises of Niort Tech, which is also the home of French AssurTech, an initiative that brings together the leaders of eight major insurance companies (MAIF, MAAF, Groupama, IMA, MACIF, Mutuelle de Poitiers Assurances, SMACL, P&V Group) around a common objective... to develop the insurance world of tomorrow, by assisting, in particular, innovative start-ups to meet the challenges facing the insurance industry. Our classrooms on these premises are fully-equipped, enabling you to evolve in an environment conducive to creativity.

    #NiortTech

     

    All you need to know about languages, assessment, lessons and your teachers

     

    Languages:

    • French Track
    • Lessons in Applied English

    Assessment:

    Types of evaluation:

    • Continuous assessment: 40% of the final mark
      Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
    • End-of-semester exams: 60% of the final mark
      These take the form of written or computer-based exams.

    Your teachers:

    The teaching Faculty of the Master of Science is made up of industry professionals, recognised for their strong expertise in this field. Their focus will be, above all, on real-life business issues.

     

    Types of lessons:

    You will study the theory and will benefit from tutorials that will allow you to put what you have learned into practice.

  • Programme structure

    Year 1 (4 year of post-High School education)  Français

    Year 2 (5 years of post-High School education) Français

    September-June: School-based and company-based periods
    September-June: School-based and company-based periods

     

    Work-study Track: Year 1 and Year 2:

    • Both years of study can be carried out via a stage alterné (work-study internship agreement), a contrat de professionnalisation (professional training contract), or a contrat d'apprentissage (apprenticeship contract).

    Format:

    • Year 1: 2-3 weeks School-based followed by 2 weeks company-based then 1 week School-based followed by 3 weeks company-based
    • Year 2: 1 week School-based followed by 3 weeks company-based

     

    Courses

    Year 1

    • Strategic Communications
    • Communications Budget Design
    • Strategic Planning
    • Behavioural Studies and Trends
    • Advertising Creation
    • Business Game
    • Digital Portfolio and Social Media
    • SEO-SMO
    • Introduction to Camerawork
    • Video Editing
    • Creation of an advertisement
    • Web Development
    • DTP and Design
    • Visual Advertising Design
    • Design/Editorial
    • Media Planning
    • Bloggers and Influencers
    • Press Relations
    • Brand Identity and Brand Territory
    • Storytelling and Brand Content
    • Brand and Online Experience
    • Internal Communications
    • Promoting a Brand on the Internet
    • Managing Service Providers

    Year 2

    • Project Management
    • Budget Management
    • Consultancy Project
    • Media Training
    • Social Media Management
    • Corporate Communications
    • Artistic Management
    • Web Project Management
    • Design Thinking
    • Growth Hacking
    • Mobile Marketing and e-Commerce
    • Acquisition Strategy
    • UX Design
    • TOEIC
    • Professional Skills and Competencies
    • English for Communications
    • Dissertation Methodology
    • End-of-studies Dissertation

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.

  • Your experiences

     

    Work-study: 12 or 24 months

    The programme is offered on a Work-study Track in both Year 1 and Year 2. Once you have been accepted onto the programme, we will assist you in your search for a work-study opportunity, to be carried out via a stage alterné (work-study internship agreement), a contrat de professionnalisation (professional training contract), or a contrat d'apprentissage (apprenticeship contract). The work-study track will provide you with significant professional experience and whichever type of contract you sign with a company, you will receive a salary.  Furthermore, in the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company.

    For more information about work-study

     

    Business Game

    In the form of a business game, students work as a team to solve real-life business issues.

     

    Consultancy Project

    The aim of the Consultancy Project is to give students the opportunity of becoming actual consultants on a topic or a real-life issue on behalf of one of our partner companies. Throughout the year, this highlight of the programme includes agency pitches, communications plans, and the production of graphic media.

     

    Personalised Support and Guidance from a Mentor

    Throughout your studies, you will benefit from personalised support and guidance from a mentor. The School also offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.

     

    The different experiences throughout the programme

    Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.

    • Year 1: Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Business Game; Personalised Support and Guidance from a Mentor
    • Year 2: Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Business Game; Personalised Support and Guidance from a Mentor
  • What is "Work-study"?

    Throughout your studies, the Work-study Track offers you the opportunity of alternating School-based periods, during which you will learn the theory, with company-based periods where you will work on projects relating to your studies.

    Students benefit from assistance in their search for a contract with a company. This valuable support will help you to not only take stock of your personal qualities (your experiences, whether professional, association-based, sporting, charitable or international), but also your academic ability.

     

    Work-study in detail

    • Contract type: Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Business Game; Personalised Support and Guidance from a Mentor
    • Format:
      • Year 1: 2-3 weeks School-based followed by 2 weeks company-based then 1 week School-based followed by 3 weeks company-based
      • Year 2:  1 week School-based followed by 3 weeks company-based
    • Main objective: To combine theoretical knowledge with professional experience
    • Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    For more information about work-study

  • Careers

    Although all companies have specific needs based on their own strategy, target or identity, they do not necessarily use the same methods. This is why there is such a wide variety of professions in the field of communications.

    Below is a non-exhaustive list of the types of professions in which you could work.

     

    Types of jobs:

    • Digital Communications Manager
    • Web Communications Project Manager
    • Digital Communications Coordinator
    • Social Media Manager
    • Communications and Development Manager
    • Editorial and Digital Communications Manager
    • Strategic Planner
    • Director of Digital Communications
    • Head of Advertising
    • Public Relations Manager
    • Video Marketing Strategist
    • Traffic Manager
  • Tuition Fees 2020-2021

     

    Students from within the European Union*

    • Year 1: €10,500
    • Year 2: €10,500

    *28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.

     

    Students from outside the European Union

    • Year 1: €11,500
    • Year 2: €11,500

    Work-Study Track

    • In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company.

    The above fees are provided for information purposes only and are subject to change from one year to the next.

     

    Multiservice charge

    Fee: €550

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

     

    Financing your studies

     

    International Students

    For more information about the cost of studying

  • Admission for international students or French students living outside France:

     

    Applications for Year 1

    Open to students with a minimum of 3 years of post-High School education or international equivalent.

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

    Download our mobile application!

    With our Mobile Application you can...

    • Organise your arrival at Excelia
    • Enjoy a virtual visit of our campuses, the surrounding areas and the major tourist attractions

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