All-round, multi-skilled experts working on 360° corporate communications
The Bachelor in Communications and Digital Strategies at Excelia Digital School... in partnership with both the ISCPA, the No. 1 French higher education establishment specialising in media studies, and the ICAN, a member of the GES network of specialised Schools and a leader in work-study programmes.
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Qualifications
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Bachelor (3 years of higher education)
Double qualification (3 years of higher education)
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Bachelor (3 years of higher education)
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LocationLa Rochelle
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Accreditation
- RNCP Level 6
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Languages
- French
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Start dateSeptember
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Format
- Work-study
- Full-time
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Head of the Bachelor in Communications and Digital Strategies Pascal CapellariThe Bachelor in Communications and Digital Strategies is 3-year programme training students to become versatile professionals in the fields of Communications and Digital Strategies. During their studies, students will acquire extensive general knowledge and visual culture, as well as learning the necessary technical skills for Communications, Graphic Design, Content Writing and Multi-channel Communications Strategies.
With its two different specialisations, the Bachelor encompasses the essential skills required to become communications and digital professionals. Become a Project Manager in the fields of Internal and External Communications, Digital Marketing, Advertising, Events, Press Relations... or perhaps focus on website creation and graphic support materials (photos, videos, storytelling, etc.), digital content development or the production of digital solutions, in line with the growing needs of companies operating in this field.
This programme is carried out in partnership with both the ISCPA (Institut Supérieur des Médias), a higher education establishment specialising in media studies, based in Paris, Lyon and Toulouse, and with the ICAN, a member of the GES (Grandes Ecoles Spécialisées) network of specialised Schools and a leader in work-study programmes, educating some 5,200 students and boasting some 35 years of experience in this field.
Discover Excelia Digital School :
Why choose the Bachelor in Communications
- A State-certified qualification (equivalent to 3 years of post-High School education)
- Professionally-oriented experiences in France and abroad
- From Year 2, a choice of 2 specialisations:
- Web Design and Graphic Communications
- Media and Communications - Year 3 is carried out on a work-study track (for both specialisations)
- Specialised and technical courses focussed on communications
- Courses given by industry professionals from the field of communications
- Creative Challenges and Workshops
- Small, intimate year group
Pedagogy adapted to your needs
At Excelia Digital School, we offer you the opportunity to reinvent communications. Whether through lessons in Event Communications, Digital Communications, Corporate Communications, 360° Communications, or Web Design and Graphic Communications, the programme goes beyond simple theory. You will quickly be introduced to the practical side of communications and experience the real world, as all our programmes are constantly updated to meet the needs of companies. At the end of your studies, you will not only have obtained academic knowledge and a recognised qualification, but you will also have acquired extensive experience.
Our Campus : La Rochelle
The entire programme takes place in La Rochelle. Specially-equipped classrooms have been designed for our students, enabling them to evolve in an environment conducive to creativity.
Find out more about La Rochelle campus
All you need to know about languages, assessment, lessons and your teachers
Languages:
- French Track
- Lessons in Applied English
Assessment:
Evaluation:
- Continuous assessment
Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
Your teachers:
The teaching Faculty of the Bachelor in Communications and Digital Strategies is made up of industry professionals, recognised for their strong expertise in these fields. Their focus will be, above all, on real-life business issues.
Types of lessons:
You will study the theory and will benefit from tutorials that will allow you to put what you have learned into practice.
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Programme structure
Year 1 (one year of post-High School education)
Year 2 (two years of post-High School education)
Year 3 (three years of post-High School education)
September-March: Lessons April-July/August: Internship in France or abroad (minimum 4 months) September-March: Lessons April-July/August: Internship in France or abroad (4-5 months) OR Internship in France or abroad (3-4 months) + Humacité© / Climacité© project Work-study Track
Format: 1 week School-based / 3 weeks company-based Cours
Year 1
Classic track
- Copywriting and Voltaire Project
- Visual Culture, Creativity and Design Workshops
- Adobe Suite: Photoshop, InDesign, Premiere
- Responsive Integration using HTML5 and CSS3: accessibility, ergonomics and best practice
- Digital Marketing
- Communications Strategy
- Video: composing, scriptwriting, filming and editing
- Social Media and e-Reputation
- Magazine Design and Creation
- Web Semiology: digital uses
- e-Media Tour: meeting the principal local players in the fields of communications, press and design
- Editorial Project using WordPress
- Culture, Media and Politics: views of the modern world
- Photography: equipment, shooting and retouching
- Web Interface Design
- Oral Communication
- Events Communications
- Understanding the Media
- Creative Workshops
- Applied English
- Personal Branding, CV and Portfolio
- Involvement in Clubs and Associations
- End-of-year Internship
Year 2
Classic track
Core courses:
- Visual Culture and Graphic Design
- Photography: editing using Lightroom and Photoshop
- Copyright and Intellectual Property
- Digital Marketing
- Social Media Management
- Natural Referencing
- Master Class
- Learning Expedition
- Applied English and TOEIC Preparation
- Involvement in Clubs and Associations
- End-of-year internship
- Humacité© Project (optional)
Web Design and Graphic Communications Specialisation:
- Graphic Print Communications Project
- Mobile Interface Design using XD and Sketch
- Web Integration: HTML, CSS and frameworks
- Design of an Online Shop using WordPress and WooCommerce
- Video Storytelling
- Motion Design using After Effects
- Improving your communication skills
- Web Content Strategies, UX Approach, Design Thinking
- PHP, MySQL and JavaScript Development
- Graphic/Web Design Workshop – Real business case
Media and Communications Specialisation:
- Psychology of Communications
- Communications Strategy and Plan
- Events Organisation
- Audio-visual Communications
- Semiology and Advertising Creation
- Public Relations and Press Relations
- Digital Communications Project
- Artistic Direction
- Creative Contest
Year 3
Work-study Track
Core courses:
- Graphic Design Tools
- Business Creation
- Project Management, Agile Methods
- Social Media Management and e-Reputation
- English for Contemporary Issues
Web Design and Graphic Communications Specialisation:
- Visual Culture and Graphic Design
- Graphic Print Communications Project
- Web Design and UI Mobile Interfaces
- UX Design
- PHP, MySQL and JavaScript Development
- Motion Design using After Effects
- Digital Marketing
- Video Storytelling
- Photo Storytelling
- Copywriting Project using WordPress
- Web Referencing (SEO)
- e-Commerce Project using WordPress and WooCommerce
- Personal Portfolio
- Master Class
- Workshop – Real-life business case
- Work-study Report
Media and Communications Specialisation:
- Copywriting
- Critical Thinking and CSR
- Design Thinking
- Communications Plan
- Editorial Project - Website Creation
- Communications Strategy
- Crisis Communications
- Oral Communication
- Responsible Communications
- "Consultancy Project" Agency Pitch
- Video & Motion Design
- Visual Culture and Graphic Design
- Artistic Direction
- Media Planning
- Customer Relations and Negotiation
- Personal Communications Project
- Master Class
- Workshop – Real-life business case
- Work-study Report
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.
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Your experiences
Work-study: 12 months
Year 3 of the programme is carried out on a Work-study Track. Once you have been accepted onto the programme, we will assist you in your search for a work-study opportunity, to be carried out via a contrat de professionnalisation (employment contract), contrat d’apprentissage (apprenticeship contract) or a stage alterné (work-study internship agreement). The work-study track will provide you with significant professional experience whilst earning a salary and, in the case of a contrat de professionnalisation or a contrat d'apprentissage, your tuition fees will be paid by the host company.
Workshops
Throughout the year you will participate in various workshops. These not only provide you with an opportunity to discuss and converse with company employees, managers or creative personnel, but also to benefit from immersion in a professional project by contributing to its development.
Learning Expedition
You will discover the press rooms, editorial rooms and graphic studios of various digital and communication companies based in Paris.
Creative Contests
Throughout the year, you will undertake challenges that include agency pitches, communications plans, producing print and digital media, as well as association-based projects. These challenges, carried out around a central company issue, are an opportunity for you to develop your creativity.
Humacité© / Climacité© Project: 2 months
In Year 2 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.
Internships: minimum 8 months of experience
Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor programme. By the end of your studies, you will have acquired at least 8 months of professional experience, in addition to the 12-month work-study period in your final year.
Student Clubs and Associations
You have the possibility of getting involved in one of Excelia’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.
Personalised Support and Guidance from a Mentor
Throughout your studies, you will benefit from personalised support and guidance from a mentor. The School also offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.
The different experiences throughout the programme
Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.
Year 1, Year 2
- Internship in France or abroad, Workshops, Personalised Support and Guidance from a Mentor, Learning Expedition
- Involvement in Student Clubs and Associations
- Humacité© /Climacité© project
Year 3
- Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Workshops; Personalised Support and Guidance from a Mentor
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What is "Work-study"?
For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods where you will work on projects relating to your studies. Vocationally-oriented, this Work-study Track is compulsory in Year 3. Students benefit from assistance in their search for a contract with a company. This valuable support will help you to not only take stock of your personal qualities (your experiences, whether professional, association-based, sporting, charitable or international), but also your academic ability. It is also an opportunity to think about developing a portfolio and a LinkedIn profile that companies may wish to consult.
Work-study in detail
- Contract type: Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Business Game; Personalised Support and Guidance from a Mentor
- Format: 1 week School-based followed by 3 weeks company-based
- Main objective: To combine theoretical knowledge with professional experience
- Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.
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Careers
Although all companies have specific needs based on their own strategy, target or identity, they do not necessarily use the same methods. This is why there is such a wide variety of professions in the field of communications.
Below is a non-exhaustive list of the types of professions in which you could work.
Types of jobs:
Web Design and Graphic Communications Specialisation:
- Web Designer
- UX Designer
- Integrator
- Front-end Designer
- Community Manager
- Traffic Manager
- Web Referencing (SEO) Manager
- Digital Project Manager
- Digital Coordinator
- Social Media Manager
- Digital Storyteller
- Web/Print Graphic Designer
- Influencer
Media and Communications Specialisation:
- Communications Manager
- Events Manager
- Public Relations Coordinator
- Press Officer
- Media Relations Officer
- Partnerships Coordinator
- Copywriter
- Media Planner
- Head of Advertising
- Communications Project Manager
- In-house Journalist
- Web Editorial Manager
- Content Manager
- Web Marketer
- e-Marketing Project Manager
Further studies
As the qualification awarded is recognised by the State and is RNCP-certified, students who wish to do so can continue their studies with a Master programme and thereby validate 5 years of post-High School education.
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Tuition Fees 2021-2022
Students from within the European Union*
- Year 1: €7,300
- Year 2: €7,300
- Year 3: €8,000
*28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.
Students from outside the European Union
- Year 1: €8,200
- Year 2: €8,200
- Year 3: €8,200
Work-Study Track
- Year 3: €9,900, In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company.
The above fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: €250
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
International Students
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Admissions for international students or French students living outside France:
Applications for Year 1Year 1 is open to students with a High School qualification (or international equivalent)
THE COURSE IS TAUGHT ENTIRELY IN FRENCH
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
Applications for Year 3Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).
THE COURSE IS TAUGHT ENTIRELY IN FRENCH
Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
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