Bachelor in Communications and Digital Strategies

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All-round, multi-skilled experts working on 360° corporate communications

The Bachelor in Communications and Digital Strategies at Excelia Digital School... in partnership with both the ISCPA, the No. 1 French higher education establishment specialising in media studies, and the ICAN, a member of the GES network of specialised Schools and a leader in work-study programmes.

  • Qualifications
    • Bachelor (3 years of higher education)
      Double qualification (3 years of higher education)
  • Location
    La Rochelle, Orléans
  • Accreditation
    • RNCP Level 6
  • Languages
    • French
  • Start date
    September
  • Format
    • Work-study
    • Full-time
  • Overview
  • Study tracks
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Gonzalo Garzo Fernández
    Director of the Bachelor in Communications and Digital Strategies Gonzalo Garzo Fernández

    The Bachelor in Communications and Digital Strategies is a three-year programme training students to become professionals in the field of digital communications, combining expertise with versatility. During the programme, you will acquire extensive general knowledge and visual culture, as well as learning the necessary technical skills for Communications, Graphic Design, Content Writing and Multi-channel Communications Strategies.

    The programme encompasses the range of expertise required by digital communications specialists, enabling you to acquire key skills in strategy, media culture, influence and graphic design. During these three years of study, you will develop the necessary competencies to become a Project Manager, working in the fields of internal and external communications, community management, advertising, event management and press relations, or even an Agency Manager, Copywriter or a Social Media Manager.

    Through this programme, you obtain a double qualification: Excelia’s Bachelor in Communications and Digital Strategies along with a State-certified Level 6 Professional Certification ‘Communications Project Manager’, offered in partnership with and awarded by ISCPA, ICD association (IGS Group).

     

    ISCPA

    Logo ICAN Paris

     

     

    Programme available in French only.

     

    Discover Excelia Digital School : 

     

     

    Why choose the Bachelor in Communications

    • A State-certified qualification (equivalent to 3 years of post-High School education), RNCP-registered Level 6 Professional Certification
    • Professionally-oriented experiences in France and abroad
    • Year 3 offered on a work-study track
    • Courses given by industry professionals from the field of communications
    • Innovative approach to education (Experiential Learning)
    • Small, intimate year group
    • Developing a Professional network
    • Workshops, Learning Expeditions, Challenges and Consultancy Projects
    • Real company case studies
    • A digital communications studio run by our students and teachers: exceliadigitalstudio.com

     

    Pedagogy adapted to your needs

    At Excelia Digital School, we offer you the opportunity to reinvent communications. Whether through lessons in Event Communications, Digital Communications, Corporate Communications, 360° Communications, or Web Design and Graphic Communications, the programme goes beyond simple theory. You will quickly be introduced to the practical side of communications and experience the real world, as all our programmes are constantly updated to meet the needs of companies. At the end of your studies, you will not only have obtained academic knowledge and a recognised qualification, but you will also have acquired extensive experience.

     

    Our Campuses: La Rochelle and Orleans

    The entire programme takes place in La Rochelle or in Orleans, with specially-equipped classrooms designed for our students, enabling them to evolve in an environment conducive to creativity.

    For the academic years 2022-2023 and 2023-2024, the 12-month Work-study Track in Year 3 will be available in La Rochelle. As of the 2024-2025 academic year, the Year 3 Work-study Track will ONLY be available in Niort, on the premises of our partner Niort TECH.

     

    Find out more about La Rochelle campus

    Find out more about Orleans campus

     

    All you need to know about languages, assessment, lessons and your teachers

     

    Languages:

    • French Track
    • Lessons in Applied English

    Assessment:

     

    Evaluation:

    • Continuous assessment
      Throughout the year, you will work on group or individual projects, which will be marked by your teachers.

    Your teachers:

    The teaching Faculty of the Bachelor in Communications and Digital Strategies is made up of industry professionals, recognised for their strong expertise in these fields. Their focus will be, above all, on real-life business issues.

     

    Types of lessons:

    You will study the theory and will benefit from tutorials that will allow you to put what you have learned into practice.

  • Programme structure

    Year 1 (one year of post-High School education) Français

    Year 2 (two years of post-High School education) Français

    Year 3 (three years of post-High School education) Français

    September-March: Lessons
    April-July/August: Internship in France or abroad (minimum 4 months)
    September-March: Lessons
    April-July/August: Internship in France or abroad (3-4 months) + Humacité© / Climacité© project (1 month)

    Work-study Track

    Format: 1 week School-based / 3 weeks company-based

    Courses

    Year 1

    Classic Track

    • Introduction to Communications Strategy, Analysis of real cases
    • Understanding the Media, Critical Analysis of Current Affairs
    • Visual Culture, Graphic Design, Image Analysis and Storytelling
    • Magazine Design, Online Content Writing, Event Organisation
    • Applied English for Communications, Oral Communication Techniques in French
    • Website Design, 2D Computer Graphics, Community Management
    • End-of-year Workshop, e-media Tour involving key players within the region

    Year 2

    Classic Track

    • 360° Communications Strategy 
    • Design and Production of a Feature Story, Editorial Development
    • Information Research Methodology
    • Graphic Design, Digital Photography Projects, Short Film Production
    • Communications Law, Managing a Communications Budget
    • Geopolitics and Critical Thinking
    • UX Design and Search Engine Optimisation
    • Learning Expedition, Agency Challenge Workshop and Digital Studio Week

     

    Year 3

    Work-study Track*

    Choice of specialisation in Year 3: Social Media Management or Communications and the Media.

    • Communications Strategy and Communications Plan
    • Creating an online project using WordPress, Graphic and Audiovisual projects using the Adobe Suite
    • Crisis Communications and Responsible Communications
    • Design Thinking, Critical Thinking and Corporate Social Responsibility
    • Design-Editorial, Media and Social Media Strategies
    • Artistic Direction, Customer Relations and Negotiation
    • Two company-oriented programme highlights: Consultancy Project and Communications Agency Challenge
    • English for Contemporary Issues, TOEIC Preparation

    * The Year 3 Work-study Track will be available in La Rochelle for the academic years 2022-2023 and 2023-2024 only. As of the 2024-2025 academic year, the Year 3 Work-study Track will ONLY be available in Niort. However, Year 3 will still be available in La Rochelle and Orleans but on a Classic Track only (subject to a minimum number of applicants).

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.

     

  • Your experiences

     

    Work-study: 12 months

    Year 3 of the programme is carried out on a Work-study Track, based in La Rochelle (as of the 2024-2025 academic year, it will be based in Niort). Once you have been accepted onto the programme, we will assist you in your search for a work-study opportunity, to be carried out via a contrat de professionnalisation (professional training contract), contrat d’apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement).

    The work-study track will provide you with significant professional experience whilst earning a salary and, in the case of a contrat de professionnalisation or a contrat d'apprentissage, your tuition fees will be paid by the host company.

     

    Communications Agency Challenge

    This educational project comprises a contest between communications agencies, providing students with the opportunity to tackle a real company-related issue. For the 2020-2021 challenge, our students worked with La Rochelle’s Rugby Club, Stade Rochelais.

     

    Consultancy Project

    Students are given the opportunity to act as consultants working on a specific theme or issue for one of our partner companies. In January 2021, the students developed a proposal for the company Ullo World.

     

    Workshops

    A learning activity which provides students with the opportunity to put their technical knowledge and skills into practice, and to develop their interpersonal skills when faced with a business challenge. The aim is to provide practical experience, and to develop both group cohesion and autonomy, which are essential for any professional career. Among others, Excelia Digital School has already collaborated with Le Chantier des Francos, Le Festival du Cinéma de La Rochelle, Bovinext, the MM Festival, 15marches, Games Partners and La Proue.

     

    Digital Studio

    On the premises of one of our partners, students work in communications studio mode on a list of projects for local companies. In 2020-2021, students worked in the Centre Intermondes, an impressive 19th century building used as the venue for international artists in residence in La Rochelle.

     

    Learning Expedition

    An educational adventure designed to give students the opportunity to leave the classroom and experience a new environment, working alongside a recognised player in the field of digital technology.

     

    Humacité© / Climacité© Project: 2 months

    In Year 2 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

    Find out more

     

    Internships: 8-14 months of experience (depending on chosen track)

    Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor programme. By the end of your studies, you will have acquired at least 8 months of professional experience, in addition to the 12-month work-study period in your final year.

     

    Student Clubs and Associations

    You have the possibility of getting involved in one of Excelia’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.

     

    Personalised Support and Guidance from a Mentor

    Throughout your studies, you will benefit from personalised support and guidance from a mentor. The School also offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.

     

    The different experiences throughout the programme

    Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.

    Year 1, Year 2

    • Internship in France or abroad, Workshops, Personalised Support and Guidance from a Mentor, Learning Expedition
    • Involvement in Student Clubs and Associations
    • Humacité© /Climacité© project

    Year 3

    • Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Workshops; Personalised Support and Guidance from a Mentor
  • What is "Work-study"?

    For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods where you will work on projects relating to your studies. Vocationally-oriented, this Work-study Track is compulsory in Year 3. Students benefit from assistance in their search for a contract with a company. This valuable support will help you to not only take stock of your personal qualities (your experiences, whether professional, association-based, sporting, charitable or international), but also your academic ability. It is also an opportunity to think about developing a portfolio and a LinkedIn profile that companies may wish to consult.

     

    Work-study in detail

    • Contract type: Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); 
    • Format: 1 week School-based followed by 3 weeks company-based
    • Main objective: To combine theoretical knowledge with professional experience
    • Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    For more information about work-study

  • Careers

    Although all companies have specific needs based on their own strategy, target or identity, they do not necessarily use the same methods. This is why there is such a wide variety of professions in the field of communications.

    Below is a non-exhaustive list of the types of professions in which you could work.

     

    Types of jobs:

    Web Design and Graphic Communications Specialisation:

    • Web Designer
    • UX Designer
    • Integrator
    • Front-end Designer
    • Community Manager
    • Traffic Manager
    • Web Referencing (SEO) Manager
    • Digital Project Manager
    • Digital Coordinator
    • Social Media Manager
    • Digital Storyteller
    • Web/Print Graphic Designer
    • Influencer

    Media and Communications Specialisation:

    • Communications Manager
    • Events Manager
    • Public Relations Coordinator
    • Press Officer
    • Media Relations Officer
    • Partnerships Coordinator
    • Copywriter
    • Media Planner
    • Head of Advertising
    • Communications Project Manager
    • In-house Journalist
    • Web Editorial Manager
    • Content Manager
    • Web Marketer
    • e-Marketing Project Manager

     

    Further studies

    As the qualification awarded is recognised by the State and is RNCP-certified, students who wish to do so can continue their studies with a Master programme and thereby validate 5 years of post-High School education.

  • Tuition Fees 2021-2022

     

    Students from within the European Union*

    • Year 1: €6,900
    • Year 2: €6,900
    • Year 3: €6,900

    *27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

     

    Students from outside the European Union

    • Year 1: €7,900
    • Year 2: €7,900
    • Year 3: €7,900

    Work-Study Track

    • Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company.

    The above fees are provided for information purposes only and are subject to change from one year to the next.

     

    Multiservice charge

    Fee: €250

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

     

    Financing your studies

     

    International Students

    For more information about the cost of studying

  • Admissions for international students or French students living outside France:

    Applications for Year 1

    Year 1 is open to students with a High School qualification (or international equivalent)

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

    Applications for Year 2

    Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS).

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

    Applications for Year 3

    Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

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