Hamidreza KHODAVERDI

Hamidreza KHODAVERDI Research Active Faculty - Assistant Professor
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    • Department
      Marketing Department
    • Languages
      Persian, English, French
    • Teaching specialisations
      Marketing Research, Digital Marketing , Service Management
    • Areas of research
      Digital marketing and gamification, Consumer psychology and engagement, Social marketing and public health (prevention, nutrition, wellbeing), Sustainable development and responsible consumption
    • Campus
      Tours

    Biography

    Hamidreza Khodaverdi obtained a Doctorate in Marketing from the University of Lyon 2 (Lumière). He joined Excelia Business School in 2025 as an Assistant Professor in Marketing. Prior to joining Excelia, he served as a Teaching and Research Assistant (ATER) at the University of Lyon 2 from 2023 to 2025, where he contributed to both teaching and research activities.

    His research interests lie in gamification, customer engagement, social marketing, and consumer behavior. He also has a strong methodological orientation, combining quantitative approaches—such as structural equation modeling and experimental design—with qualitative methods, particularly netnography. His work explores how digital technologies and innovative marketing tools can influence consumer psychology and foster sustainable and health-related behaviors.

    In addition to his academic research, he teaches courses in Marketing research, digital marketing, and service management.

  • 2024

    PhD in Management Sciences, Université Lumière Lyon II, France

    2018

    Master of arts (M.A.) in business management, strategic management, The Islamic Azad University (IAU), Iran

  • 2025

    Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France

    2023-2025

    Teaching and research assistant, Université Lumière Lyon II, Lyon, France

    2022-2023

    Adjunct teaching assistant (vacataire), Université Lumière Lyon II, Lyon, France

    2022-2022

    Research project manager, Université Lumière Lyon II, Lyon, France

  • Papers presented at academic or professional meetings

    KHODAVERDI, H., PRIM-ALLAZ, I., RAVONIARISON, A. V. (2024). How to engage students to change their eating behaviors? Increasing their empowerment through gamification.. 53rd annual conference of the european marketing academy (EMAC). Bucharest:
    KHODAVERDI, H., PRIM-ALLAZ, I., RAVONIARISON, A. (2023). How to engage students to change their eating behaviors? Increasing their empowerment through gamification.. In Proceedings of the Congrès International de l'AFM.
    KHODAVERDI, H., RAVONIARISON, A. (2023). The use of gamification to increase the users’ empowerment in health-related behaviors. In Proceedings of the Colloque Marketing Digital. Université de la Sorbonne, Paris. Paris:
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