- Overview
- Study Tracks
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Classic Track
15 months - Programme Content
- Experiences
- Careers
- Cost of studies
- Admissions
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• Director of the MSc in Digital Marketing and Customer Experience Design Imed Ben NasrThis MSc educates you in the tools and strategies of customer experience design and management. You will learn how to translate the positioning, philosophy, and values of the brand into the experience offered to customers. You will be trained in Inbound Marketing, Customer Relationship Management, Growth Marketing, Brand Content, and Customer Intelligence.
This MSc is offered on a 15-month Classic Track, starting in September and finishing in December of the following year.
Why choose the MSc in Digital Marketing & Customer Experience Design?
- Teachers who are experts in their respective fields
- High-level involvement with innovative companies and those at the forefront of innovation
- Experiential and Personal Development (EPD): giving you the opportunity to build a unique study path
- Pedagogy that reflects the realities of the business world
- A teaching team comprising a perfect balance of research-active Faculty and industry professional lecturers
Our campus : La Rochelle
The entire programme takes place on our La Rochelle campus.
All you need to know about languages, assessment, lessons and your teachers
Programme format and language :
- The Classic Track is a full-time programme over 15 months, starting in September and finishing in December of the following year
- English Track only
Assessment :
Three types of evaluation
- Continuous assessment : 40% of the final mark
Throughout the year, you will work on group or individual projects which will be marked by your teachers
- End-of-semester exams : 60% of the final mark
These take the form of written exams
- Professional Thesis
Types of lessons :
Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, depending on your chosen specialisations, language ability, etc., you will attend tutorials in small groups.
Your teachers :
The teaching team for this MSc is made up of French and international research-active Faculty members and industry professionals who are recognised for their strong expertise in the different fields of management.The research-active Faculty work with our laboratory, Excelia Lab, offering innovative pedagogy, whilst the industry professional lecturers focus on real-life business issues.
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Classic Track
15 months
Classic Track
15 monthsProgramme structure
September-June : Cours June-December : Internship and Professional Thesis -
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- Core course modules
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- Project Management
- Management and Leadership
- Brand Leadership and Experiential Marketing
- Strategic Financial Management
- Financial Management Practices: Business Game
- Business English
- Management Information Systems using Excel
- Operations Management of Service Companies
- Strategic Management of Organisations
- Multi-channel Marketing and Distribution Strategies
- Professional Development
- Document Research Techniques
(the number of hours per course depends on your academic level when joining the programme)
- Specialised modules
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- Digital Marketing
- e-CRM
- Growth Hacking
- Customer Experience Design
- SEO/SEA
- Community Management
- Digital Communication
- Digital Product Management
- Marketing Insights
- Digital Tools for Customer Intelligence
- Brand Content and Story Telling
- Business Customer Experience
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Your experiences
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Business Game
Carried out as a company game, you will work in teams to tackle and solve real-life business issues.
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Series of lectures
Throughout the year, industry professionals and experts present a variety of lectures, helping you to understand the different issues and problems facing their industry sector.
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Internships : 6+ months of experience
This Classic Track offers you the opportunity to carry out a minimum of 6 months of internship, in France or abroad. The theoretical expertise acquired during MSc lessons is therefore complemented and validated by significant company-based experience.
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Experiential and Personal Development (EPD)
This unique initiative stimulates the development of Soft Skills. In teams or individually, EPD aims to enable all students to reveal their full potential in a multicultural context.
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Careers
Our graduates quickly take up positions of responsibility in all sectors of activity across all 5 continents. Thanks to the MSc, they rapidly rise to management positions.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Types of jobs :
- Customer Experience Designer
- Brand Experience Manager
- Brand Content Manager
- Social Media Manager
- Brand Manager
- Digital Communication Manager
- Digital Product Manager
Facts & Figures :
- 60% of our graduates secure a job contract before the end of their studies
- 40K€ average starting salary
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Tuition Fees 2023-2024
Students from within the European Union*
- MSc 15-month Track: €19,650 for students joining with 3 years of post-High School education or international equivalent (180 ECTS)
- MSc 15-month Track: €15,600 for students joining with 4 years of post-High School education or international equivalent (240 ECTS)
*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Students from outside the European Union
- MSc 15-month Track: €19,650 for students joining with 3 years of post-High School education or international equivalent (180 ECTS)
- MSc 15-month Track: €19,600 for students joining with 4 years of post-High School education or international equivalent (240 ECTS)
The above fees are provided for information purposes only and are subject to change from one year to the next.
In addition to tuition fees, you need to take into account the following costs :
- Multiservice charge (see details below)
- Annual administration costs relating to a double qualification (if applicable)
- Enrolment fees at a partner university in the case of a double degree (to be paid directly to the partner institution)
Multiservice charge
Fee: €250
This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
International Students
For more information about the cost of studying
Calculate the cost of studying in France.
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This programme is open to students with a minimum of 3 years of post-High School education or international equivalent (180 or 240 ECTS).
Applications for international students or French students living outside of France:
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
Application fees: €50
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