BBA
International

Nos accréditations

A programme combining Political Science and Management, preparing you for an international career in the Development of Organisations

Triple recognition: certified as a 4-year post-High School qualification by the Ministry of Higher Education, AACSB and EPAS accreditations, International University qualification

  • Qualifications
    • Bachelor (4 years of higher education)
      Accredited by the French Government
  • Location
    La Rochelle, Paris
  • Accreditation
    • Accredited by the French Government
    • CEFDG Bachelor (4 years of higher education)
    • EQUIS
    • AACSB
    • RNCP Level 6
  • Languages
    • English
    • French
  • Start date
    September
  • Format
    • Work-study
    • Full-time
  • Overview
  • Study tracks
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Myriam Benabid
    Head of the BBA International Myriam Benabid
    This international Bachelor in Business Administration (BBA) is a 4-year post-High School programme that follows the tradition of the Anglo-Saxon Bachelor with Honours programmes, whilst having its rightful place within the French Higher Education system. It is a comprehensive programme including core courses in management and geopolitics, a choice of six specialisations and multiple experiences abroad. This ensures that our graduates are immediately operational and are perfectly at ease in a globalised market.

    The objective of the BBA International is to train students to become versatile, mobile and open-minded Managers, who are specialists in international cooperation and able to drive the international development of organisations.

    Multicultural year groups, teaching by Professors from our partner universities, and a wealth of international professional experiences will ensure that you learn how to manage a team through strong values and real-life projects.

     

    Why choose the BBA International?

    • High-quality education, training students in international cooperation
    • State-certified 4-year post-High School qualification
    • Hybrid positioning: Geopolitics and International Management
    • 50% of the programme takes place abroad (Humacité© project, academic expatriation, company-based internships)
    • 13 international double qualifications
    • English Track available right from Year 1
    • Semesters structured around 4 geopolitical zones:
      • Europe
      • Africa and the Middle East
      • Asia
      • The Americas
    • One-week Learning Expeditions to Brussels, Marrakech, Bilbao (study trips providing a common thread for the geopolitical zones studied)
    • 274 hours of language teaching in Years 1 and 2
    • Personalised support and guidance to help you define your professional project and plan your future
    • Possibility of a Work-study Track in Year 4

    A choice of city: La Rochelle or Paris

    You have the possibility of carrying out all of your studies in either La Rochelle or Paris.

    Find out more about La Rochelle campus

    Find out more about our off-site study location in Paris

     

    A prime choice of inspiring destinations for your academic exchange year abroad

    • The Americas: Argentina, Brazil, Canada, Colombia, Mexico, Peru, United States
    • Western Europe: Germany, Ireland, Netherlands, Switzerland, United Kingdom
    • Northern Europe: Finland, Latvia, Lithuania, Norway, Sweden
    • Southern Europe: Croatia, Italy, Portugal, Spain, Turkey
    • Eastern Europe: Austria, Bosnia-Herzegovina, Czech Republic, Poland, Romania, Russia, Slovakia, Slovenia
    • Asia: China, South Korea, Taiwan
    • Middle East: Bahrain, United Arab Emirates

    All you need to know about languages, assessment, lessons and your teachers

     

    Languages:

    • French Track: 80% of the teaching in French, 20% in English
    • English Track: 100% English available from Year 1 (a specific level of English is required for this track)
    • 2nd Modern Language: German, Italian or Spanish
    • Possibility of a 3rd Modern Language: Arabic, Chinese, Japanese, Portuguese, Russian or French (for international students).
    • TOEIC and TOEFL preparation lessons

    Assessment:

    Three types of evaluation:

    • Continuous assessment: 40% of the final mark
      Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
    • End-of-semester exams: 60% of the final mark
      These take the form of written exams.
    • Oral exam and end-of-studies dissertation:
      The oral exam is a presentation of your studies and your future studies or professional project. Concurrently, you will also have to write a dissertation based on a company case study.

    Your teachers:

    The teaching Faculty of the BBA International is made up of French and international research-active Faculty members who are recognised for their strong expertise in the fields of management and geopolitics.

    The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues.

     

    Types of lessons:

    Your core course modules are taught as amphitheatre lessons, with your entire Year Group. In addition, you will also have tutorials in smaller groups, depending on your chosen specialisation, language ability etc. Your lessons will include games, drama and other educational activities.

    In Year 1, Thursday afternoons are set aside for the School’s Clubs and Associations: your involvement is greatly encouraged and highly valued as part of your learning experience.

     

    Career development and professionalisation:

    • An experiential learning initiative, consisting of lessons about the employment market in the different parts of the world.
    • Workshops to train you in the techniques and use of social media.
    • Real-life development and consultancy projects provided by companies to support them in their decision-making processes.
  • Programme structure

    Year 1 (one year of post-High School education) Français Anglais

    Year 2 (two years of post-High School education) Français Anglais

    Year 3 (three years of post-High School education)

    Year 4 (four years of post-High School education)

    Semester 1

    September - December: Lessons

    Semester 2

    January - April: Lessons
    May - July: Cap'Entreprise company internship – carried out in your home country, giving you your first taste of company life

    Semester 1

    September - December: Lessons

    Semester 2

    January - April: Lessons
    May - July: Cap à l'international internship – giving you the opportunity to carry out operational projects in an international environment

    Semester 1

    September - December: Lessons in one of our partner universities

    Semester 2

    January - May: Lessons in one of our partner universities
    June - July: Humacité© project in your home country or abroad

    For students joining the programme in Year 3:

    September - December: Lessons in La Rochelle
    January - May: Expatriation in one of our partner universities
    June - July: Humacité© project

    Work-study Track Français

    Format: 2 weeks School-based/6 weeks company-based

    Specialisation Track Français Anglais

    September-February: Courses
    March-August: Cap sur l’emploi internship abroad – a period of 6-9 months, giving you the opportunity to work independently on projects

    Courses

    Year 1

    French Track

    SEMESTER 1

    STRATEGY

    • Principles of Economics
    • Sociology

    HUMAN RESOURCES - MANAGEMENT

    • Organisations and Human Resources Management

    FINANCE - INFORMATION SYSTEMS

    • Business Game (managerial overview)
    • Fundamentals of Accounting
    • Data Management using Excel

    GENERAL KNOWLEDGE

    • European Union: Challenges and Diversity

    EXPERIENTIAL AND PERSONAL DEVELOPMENT: EUROPE

    • Understanding the Job Market in Europe: Skills and Tools
    • My Career Plan: Introduction

    SEMESTER 2

    MARKETING

    • Fundamentals of Marketing
    • International Marketing

    HUMAN RESOURCES - MANAGEMENT

    • Organisational Behaviour and Legal Framework

    EXPERIENTIAL AND PERSONAL DEVELOPMENT: AFRICA AND THE MIDDLE EAST   

    • Understanding the Job Market in Africa and the Middle East: Skills and Tools
    • Company Innovation in Europe, Africa and the Middle East – Oral Defence

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • Developing your Personal and Professional Project (to be assessed by your tutor)
    • Today’s Employment Market
    • Companies and the Economy in France and throughout the world
    • Entering the Employment Market: Newly-qualified Graduates
    • Initial Internship: Discovery Report
    • Drama Workshop
    • Sport, Communications, Associations and Promotion (SCAP)

    Languages:

    • English: 20% of courses taught in English
    • 2nd Modern Language: German, Italian or Spanish
    • 3rd Language: Arabic, Chinese, Japanese, Portuguese, Russian or French (for international students)

    English Track

    SEMESTER 1

    STRATEGY

    • Principles of Economics
    • Sociology

    HUMAN RESOURCES - MANAGEMENT

    • Organisations and Human Resources Management

    FINANCE - INFORMATION SYSTEMS

    • Business Game
    • Fundamentals of Accounting
    • Data Management using Excel

    GENERAL KNOWLEDGE

    • European Union: Challenges and Diversity

    EXPERIENTIAL AND PERSONAL DEVELOPMENT: EUROPE

    • Understanding the Job Market in Europe: Skills and Tools
    • My Career Plan: Introduction

    SEMESTER 2

    MARKETING

    • Fundamentals of Marketing
    • International Marketing

    HUMAN RESOURCES - MANAGEMENT

    • Organisational Behaviour and Legal Framework

    FINANCE - INFORMATION SYSTEMS

    • Principles of Economics 2

    GENERAL KNOWLEDGE

    • African Continent: Challenges and Diversity

    EXPERIENTIAL AND PERSONAL DEVELOPMENT: AFRICA AND THE MIDDLE EAST

    • Understanding the Job Market in Africa and the Middle East: Skills and Tools
    • Company Innovation in Europe, Africa and the Middle East – Oral Defence
    • An overview of the corporate world and economic aspects
    • Developing your Personal and Professional Project (to be assessed by your tutor)
    • Today’s Employment Market
    • Entering the Employment Market: Newly-qualified Graduates
    • Initial Internship: Discovery Report
    • Drama Workshop
    • Sport, Communications, Associations and Promotion (SCAP)

    Languages:

    • 100% of courses taught in English (a certain level of English is required for this track)
    • 2nd Modern Language: German, Italian or Spanish
    • 3rd Language: Arabic, Chinese, Japanese, Portuguese, Russian or French (for international students)
    Year 2

    French Track

    SEMESTER 1

    MARKETING

    • International Marketing Strategies

    HUMAN RESOURCES - MANAGEMENT

    • Management and Humanities
    • Masterclass: Different Education Systems
    • Financial Management

    ORGANISATION - STRATEGY

    • Introductory Board Game
    • International Economy and Sustainable Development

    GENERAL KNOWLEDGE

    • History of Style and Design

    EXPERIENTIAL AND PERSONAL DEVELOPMENT:

    • Understanding the Job Market in Asia: Skills and Tools
    • Posting on the Web
    • Cap'Entreprise Internship: Oral Defence
    • My Career Plan

    SEMESTRE 2

    MARKETING

    • Market Research

    ORGANISATION - STRATEGY

    • Supply Chain Management
    • Fundamentals of Management Control

    FINANCE - LAW - INFORMATION SYSTEMS

    • Management of Information Systems

    CONTEMPORARY CULTURE

    • Challenges in Asia

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • My Career Plan
    • Humacité© Project: From preparation to carrying out your project
    • Operational International Internship Report

    Languages:

    • English: 20% of courses taught in English
    • 2nd Modern Language: German, Italian or Spanish
    • 3rd Language: Arabic, Chinese, Japanese, Portuguese, Russian or Sign Language

    English Track

    SEMESTER 1

    MARKETING

    • International Marketing Strategies

    HUMAN RESOURCES - MANAGEMENT

    • Management and Humanities
    • Masterclass: Different Education Systems
    • Financial Management

    ORGANISATION - STRATEGY

    • Introductory Board Game: Job Trotter
    • International Economy and Sustainable Development

    GENERAL KNOWLEDGE

    • History of Style and Design

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • Cap'Entreprise Internship: Oral Defence
    • My Career Plan: Personal supervision and follow-up

    SEMESTER 2

    MARKETING

    • Market Research

    ORGANISATION - STRATEGY

    • Supply Chain Management
    • Fundamentals of Management Control

    FINANCE - LAW - INFORMATION SYSTEMS

    • Management of Information Systems

    CONTEMPORARY CULTURE

    • Challenges in Asia

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • My Career Plan: Group supervision and follow-up
    • Humacité© Project: From preparation to carrying out your project – Appropriate Behaviour and Types of Project
    • Humacité© Project: From preparation to carrying out your project – Lecture by Dr Sorbet
    • Humacité© Project Preparation Workshop: Project Search and tools
    • Operational International Internship Report

    Languages:

    • 100% of courses taught in English (a certain level of English is required for this track)
    • 2nd Modern Language: German, Italian or Spanish
    • 3rd Language: Arabic, Chinese, Portuguese, Russian or Sign Language
    Year 3

    University Exchange abroad

    For students joining the programme in Year 3 – English Track:

    SEMESTER 1

    MARKETING

    • International Marketing
    • International Marketing Strategy

    HUMAN RESOURCES - MANAGEMENT

    • Human Resources Management 1
    • Intercultural Communication

    ORGANISATION - STRATEGY

    • International Management of Organisations
    • Business Game
    • Sustainable Development

    FINANCE - LAW - INFORMATION SYSTEMS

    • Corporate Finance in an international context
    • Business Analysis using Excel
    • Fundamentals of Accounting
    • Fundamentals of Management
    • Financial Analysis

    CONTEMPORARY CULTURE

    • Contemporary Issues
    • Social Awareness and International Solidarity

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • Intercultural Night
    • Humacité© Project: From preparation to carrying out your project – Appropriate Behaviour and Types of Project
    • Humacité© Project: From preparation to carrying out your project – Lecture by Dr Sorbet
    • Humacité© Project Preparation Workshop: Project Search and tools
    • Planning for an International Career: Individual Meeting

    SEMESTER 2

    HUMACITE© PROJECT

    Year 4

    French Track

    CORE COURSE MODULES – Management and General Knowledge

    • International Strategic Management
    • Budgeting and Cost
    • Control International Business Game
    • Dissertation Methodology

    MAJORS

    • Sales Management
    • Luxury Marketing
    • Entrepreneurship & New Business Models
    • Finance
    • Supply Chain Management and Purchasing

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • Academic & Professional Expatriation: Debriefing
    • Toolbox: Emotional Intelligence in the Workplace
    • Toolbox: Setting Objectives and Implementation
    • Toolbox: Data Protection Rules and Regulations
    • Personal Coaching
    • Preparation for Oral Presentation: competencies, employability, network
    • Oral Presentation

    English Track

    CORE COURSE MODULES – Management and General Knowledge

    • International Strategic Management
    • Budgeting and Cost
    • Control International Business Game
    • Dissertation Methodology

    MAJORS

    • Sales Management
    • Luxury Marketing
    • Entrepreneurship & New Business Models
    • Finance
    • Supply Chain Management and Purchasing

    EXPERIENTIAL AND PERSONAL DEVELOPMENT

    • Preparation for Oral Presentation: competencies, employability, network
    • Oral Presentation

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

  • Your experiences

     

    Business Game

    Carried out as a company game, students work in teams to tackle and solve real-life business issues.

     

    Learning Expedition

    An immersion experience, in the heart of Brussels, Marrakech and Bilbao, to enable you to understand the different stages of the political, economic and cultural make-up of each country. The work carried out during this Expedition will be the common thread running through all your lessons throughout the year.

     

    Academic Expatriation: 1 whole year or 2 semesters

    Academic expatriation to our international partner universities is compulsory in Year 3. You have the choice of spending an entire academic year in just one university or you can spend one semester in each of 2 different universities.

    Discover our partner universities

     

    Business Development Project

    During your academic expatriation, you will head up a project (prepared in Year 2) for a company, to explore potential development opportunities in the country or geographic zone where you are based. This is a paid project, and the salary received will help finance your expatriation.

     

    3rd Modern Language

    You have the possibility of studying a third modern language (from Beginner Level) from Year 1, with the choice of Arabic, Chinese, Japanese, Portuguese, Russian or French (for international students).

     

    Humacité© Project: 2 months

    In Year 3 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia Group, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

     

    Internships: 11 to 12 months of experience

    Carrying out company-based internships abroad is one of the important features of the BBA International. By the end of your studies, you will have acquired some 12 months of real company-based experience.

     

    Student Clubs and Associations

    You have the possibility of getting involved in one of Excelia Group’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.

     

    Work-study: 12 months

    You have the possibility of a Work-study Track in Year 4. You will have to negotiate either an Professional training contract (contrat de professionnalisation) or an apprenticeship contract (contrat d’apprentissage) with a company. This track will enable you to develop your professional skills in a real company and give you the opportunity of applying your theoretical knowledge in management, whilst having your studies financed by the host company.

     

    Personalised Support and Guidance from your Mentor

    Throughout your studies, you will benefit from personalised support and guidance. The School offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.

    In addition, you will receive personal mentoring from an industry professional who is a graduate of La Rochelle Business School and whose job reflects your professional project. Your mentor will help you to both evaluate the current job market and to develop your career strategy.

     

    Busidays : International Marketing Week

    As part of a team made up of European students studying on a Bachelor programme, you will spend a week working on a specific theme at one of our European partner universities.

     

    The different experiences throughout the programme

    Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.

     

    Year 1

    • Geopolitical Zone, Learning Expedition, Internship abroad
    • Business Game, Personalised Support and Guidance from your Mentor
    • Involvement in Student Clubs and Associations

    Year 2

    • Geopolitical Zone, Learning Expedition, Internship abroad, Busidays
    • Preparation for your Business Development Project, Personalised Support and Guidance from your Mentor
    • Involvement in Student Clubs and Associations

    Year 3

    • Academic Expatriation, Humacité© project
    • Business Development Project

    Year 4

    • Geopolitical Zone, Internship abroad
    • Work-study Track, International Strategic Business Game, Oral Presentation and End-of-studies Dissertation
  • What is "Work-study"?

    For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods, where you will work on either projects relating to your studies or projects with an international focus. Vocationally-oriented, this Work-study Track is available in Year 4.

     

    Work-study in detail

    • Contract type: contrat de professionnalisation (Professional training contract), contrat d’apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement)
    • Format: 2 weeks School-based followed by 6 weeks company-based
    • Main objective: To combine theoretical knowledge with professional experience
    • Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    For more information about work-study

  • Careers

    Our graduates go on to become Executive Managers in all sectors of activity, in France and abroad.
    Below is a non-exhaustive list of the types of professions in which you could work.

    Types of jobs:

    • Director of Sales
    • International Business Development Manager
    • Operations Manager
    • International Product Manager
    • International Communications Manager
    • International Marketing Manager
    • International Project Manager
    • Export Sales Manager
    • Key Account Manager
    • Account Manager
    • International Purchasing Manager

    Facts & Figures

    • 94% of our graduates find a job within 2 months of graduating
    • 90% find a job with an international dimension
    • 60% secure a job contract before graduating

    The average starting salary is €31,550. This is calculated on the average starting salaries by geographical location: €28,180 for graduates entering the job market in France and €34,415 for those who head abroad.

     

    Further studies

    In line with their personal projects, some of our graduates decide to continue their studies. Here are a few examples of our Alumni who have gone on to study on some prestigious programmes:

    • Marie Louise Galoisy: MSc Supply Chain & Sustainability Management, Glasgow, Scotland
    • Alexis Guimbaud: MSc Supply Chain & Sustainability Management, Glasgow, Scotland
    • Aurèle Bachoux: Behavioural Economics, Paris-Sorbonne
    • Pauline Hascoët: MSc Finance, London School of Economics and Political Science
    • Arthur Chevrere Pocquet: MSc Finance, London School of Economics and Political Science
    • Lisa Blanchard: DESS in International Studies (specialising in Culture, Conflict and Peace) at the University of Montreal
  • Tuition Fees 2020-2021

     

    Students from within the European Union*

    • Year 1: €9,500
    • Year 2: €9,500
    • Year 3: €9,500
    • Year 4: €9,500

    * 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.

     

    Students from outside the European Union

    • Year 1: €11,000
    • Year 2: €11,000
    • Year 3: €11,200
    • Year 4: €11,200

    Work-Study Track

    • Year 4: All tuition fees are paid by the company.

    Tuition fees are provided for information purposes only and are subject to change from one year to the next.

     

    Multiservice charge

    Fee: €550

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service, etc.

     

    Financing your studies

     

    International Students

    For more information about the cost of studying

  • Admission for international students or French students living outside France:

     

    Apply for the Year 1

    Year 1 is open to students with a High School qualification (or international equivalent)

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fee: €50

    Apply

    Apply for the Year 2

    Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS).

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fee: €50

    Apply

    Apply for the Year 3

    Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fee: €50

    Apply

     

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I was able to work on my self-confidence, put theory into practice, and expand my trust in others thanks to the numerous group projects.
I didn't expect to find the Clubs and Associations playing such an important part in student life or for all students, within the School, to get on so well together.
The core course content provided by the BBA is supplemented with savoir-faire and interpersonal skills. These are essential for working with intercultural teams.
The criteria I gave myself when looking at higher education possibilities were simple: a comprehensive programme with an international dimension, which would help me find my path in life.
The…
Tanguy Tertrais - Regional Business Development Manager Asian area, XL Industries Group
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