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A 3-year programme training students to become project managers in the fields of internal and external communications, digital marketing, advertising, events, press and media relations. This programme is carried out in partnership with the ISPCA (Institut Supérieur des Médias), a higher education establishment specialising in media studies, based in Paris, Lyon and Toulouse.
In partnership with:
ISCPA (Institut Supérieur des Médias), educational leader in the fields of journalism, communications and production, with over 27 years’ experience, educating some 1,000 students per year.
Recognised Qualification:
Communications Project Manager
State certified, equivalent to 3 years of post-High School education / 180 ECTS credits
Qualification in partnership with, and awarded by, the ISPCA, ICD Association (IGS Group)The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Courses
Year 1
DISCOVERING
Join the programme straight after High School (or international equivalent)
- Contemporary History, Media and Societies
- Communication and Advertising Laws, Legal Issues
- Fundamentals of Communications and Marketing
- Developing Communications Plans and Strategic Vision
- Community Management: Rules and How it works
- Oral Communications, Media Training, Pitches
- Written Communications, Writing Techniques, Voltaire Certification
- Graphics Process and Adobe Suite
- Photography: Equipment, Shooting, Editing, Retouching and Uploading
- Video: Upstream Preparation, Scriptwriting, Shooting and Editing, Streaming Platforms
- Website Creation: Fundamentals of HTML and CSS, Accessibility, Best Practice
- Personal Branding, CV and Portfolio
- Applied English
- Involvement in Clubs and Associations
Year 2
EXPLORING
Join Year 2 with one year of validated post-High School education
- Geopolitics, Institutions, Economic Culture and Artistic Environment
- Digital, Labour and Regulatory Laws
- Institutional Communications, Internal/External Communications, Crisis Communications
- Developing Budgets for Communication Campaigns
- Social Media, e-reputation, Influencers
- Press Relations, Lobbying, Sponsoring, Patronage
- Semiotics and Sociology of the Media
- Graphics, UX and Design Thinking
- Photography: Portraits, Reports, Storytelling, Adobe Lightroom
- Audio-visual Communications, New Challenges of Video
- Editorial Project with WordPress
- Applied English
- Humacité© Project (optional)
Year 3
INFLUENCING
Join Year 3 with two years of validated post-High School education
- Culture, Economy, Media and Society
- Media Planning
- Digital Marketing, Natural and Paid Referencing, AdWords, Facebook Ads, Social Media Management Tools, Influence Strategies
- Project Management, Agile Methods
- Event Communications, Logistical Aspects
- Artistic Management, Visual Identity, Branding
- Photography: Packshot
- Video and Motion Design
- e-Commerce Project with WordPress Woo
- Audio-visual Communications, New Challenges of Video
- Editorial Project with WordPress
- Business Creation
- Applied English
The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.
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Expériences
Year 1
INTERNSHIP
3 to 4 months (minimum) of internships, in France or abroad.
A first experience to discover the many facets of the different professions in communications, and to learn how to use graphic design tools.Year 2
INTERNSHIP
3 to 4 months (minimum) of internships, in France or abroad.
The challenge will be to analyse a need, understand a client's expectations and deliver an appropriate and creative recommendation.Year 3
WORK-STUDY TRACK
This will be an important experience in becoming a communications professional, capable of leading several projects at the same time, participating in agency proposals and developing a sales pitch.
Creative ChallengesThroughout the year, you will undertake Creative Challenges that include agency pitches, real-life communications plans, developing communications material and association-based projects. There will be creative competitions, in the presence of an advertiser, centred on a business issue, to help develop your creativity.
Humacité© project (optional)
In Year 3, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia Group, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.
Student Clubs and Associations
You have the possibility of getting involved in one of the 50 clubs and associations at Excelia Group, having the opportunity of putting your skills into action... all within a secure and professional framework.
Joining a club or association is also a great way to settle in to the School and to enjoy some unique experiences. There is also the possibility of taking on the role of Head of Communications for one of the Group associations.Workshops
You will participate in workshops with a company, a manager or a creative person, who come to share their professional experiences. Students take an active part in this experience and contribute to the development of a company project.
Learning expedition
Discovering the press rooms, editorial rooms and graphic studios of various digital and communication companies based in Paris.
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Graduate Careers
At the end of this Bachelor degree, you can either enter the job market or continue your studies at Excelia.
In the current climate of strong digitalisation of companies and activities, existing jobs and professions are evolving, and new ones are constantly being created. Experts estimate that 50% of the jobs will be totally new by 2030...
Keeping this reality in mind, the Bachelor in Communications provides you with the relational, editorial and event management skills that companies need.
You will be able to take up a range of posts including:
- Communications Manager
- Event Project Manager
- Public Relations Manager
- Press Officer
- Media Relations Manager
- Partnership Manager
- Media Planner
- Advertising Manager
- Marketing Project Manager
- Corporate Journalist
- Web Editorial Manager
- Content Manager
- Digital Marketing Manager
- Digital Marketing Project Manager
- Digital Storyteller
To help you in your internship and job search, throughout your studies you will have access to our 250 digital partner companies grouped within Digital Bay and the Syndicat des Professionnels du Numérique (SPN). In addition, you will benefit from a strong graduate network, Alumni Excelia Group, which opens doors for Excelia Group graduates all over the world.
Throughout your programme, you will benefit from support and guidance in your professional project. This valuable support will help you to not only take stock of your personal qualities (to be able to determine the experiences that best suit you, whether professional, association-based, sporting, charitable or international), but also your academic ability and professional skills. It is also an opportunity to think about developing a portfolio and a LinkedIn profile that companies may wish to consult.
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Tuition Fees 2020-2021
Students from within the European Union*
Year 1 €6,900 Year 2 €6,900 Year 3 €6,900 * 28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.
Students from outside the European Union
Year 1 €7,900 Year 2 €7,900 Year 3 €7,900 Work-study track
Year 3 €7,900 ** Tuition fees paid by the host company or financed by an OPCA (approved collection agency). The work-study track is open to all students from within and outside of the European Union
Tuition fees are provided for information purposes only and are subject to change from one year to the next.
Multiservice charge
Fee: € 550
The one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.
Financing your studies
International students
Click here for further details on the cost of studying in La Rochelle
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Admission for international students or French students living outside France:
Apply for the 1st yearOpen to students currently studying an High School degree or international equivalent.
THE COURSE IS TAUGHT ENTIRELY IN FRENCH
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
APPLICATION FEES
Application fees: 50€
Apply for the 2nd yearOpen to students with a minimum of 1 year post-High School education or international equivalent.
THE COURSE IS TAUGHT ENTIRELY IN FRENCH
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
APPLICATION FEES
Application fees: 50€
Apply for the 3rd yearOpen to students with a minimum of 2 years post-High School education or international equivalent.
THE COURSE IS TAUGHT ENTIRELY IN FRENCH
Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).
APPLICATION FEES
Application fees: 50€
