Sophie RAYNAUD

Sophie RAYNAUD Research Active Faculty - Assistant Professor
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    • Department
      Marketing Department
    • Languages
      French, English, Spanish
    • Teaching specialisations
      Marketing, Sustainability , Brand Management, Dimensions, Socio-politics of marketing
    • Areas of research
      Language analysis, Media and pop culture, Transition studies, Consumer studies
    • Campus
      Tours

    Biography

    After several professional experiences in the cultural and audiovisual sector, Sophie Raynaud obtained her doctorate from the Universidad Pontifical Comillas – ICADE in September 2025. Her research is at the intersection of consumer studies, media, and the cultural and social aspects of the ecological transition. Her thesis focused on the role of television series in maintaining negative stereotypes around sustainability. She specialises in discourse analysis methods through different types of media and is developing work on stereotypical discourses around sustainability and other social groups. She is also a member of the scientific committee of the Management en Série conference.

  • 2025

    PhD student in Marketing & Consumer Studies, NEOMA Business School, France

    2018

    Double Master - MSc Creative project management - Design and Culture, Rennes School of Business, France

  • 2025

    Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France

    2019-2020

    General Coordination & Communication Assistant, War on screen - International Film Festival,

    2018-2018

    Charity Event Mission Head, Fondation de France,

    2017-2016

    Assitante au Pôle d'éducation à l'image, Clermont International Short Film Festival, Clermont-Ferrand

  • Journal articles

    RAYNAUD, S., ZANETTE, M. C., VALOR MARTÍNEZ, C., ANTONETTI, P. (2024). “I want world peace… oh, and bigger boobs”: repetitions and stereotyping on sustainable character Phoebe .. Journal of Marketing Management, 40 (15-16), 1384-1410. doi:10.1080/0267257X.2024.2380795.

  • Papers presented at academic or professional meetings

    RAYNAUD, S. (2025). Just A Joke? A Longitudinal Exploration of Sustainable Consumer Stereotypes in Sitcoms.. CCT Conference 2025. London:
    RASOLOFOARISON, D., RAYNAUD, S., NASSAR, A. (2025). What a Scandal! I feel so Insecure at work : A visual grammar of Black women's hair on screen. CCT Conference 2025. London:
    ZANETTE, M. C., RAYNAUD, S. (2025). March for All: An investigation of rhetorical strategies of backlash.. 41st EGOS Colloquium. Athen:
    RAYNAUD, S. (2024). Stéréotypes, répétitions et Phoebe Buffay: l’influence des séries télévisées sur les représentations du consommateur écoresponsable.. 40th International Congress of AFM - Paris. Paris:
    RAYNAUD, S. (2024). The role of Phoebe Buffay in the Sustainable Transition: A Deconstructionist Analysis of Sustainable Consumer Stereotyping in TV Series characters.. Academy of Marketing Conference. Cardiff:

    Press articles

    RAYNAUD, S. (2024). Comment les séries télévisées façonnent nos représentations sociales. The Conversation, France.
    RAYNAUD, S., AZAMBUJA, R. (2022). « Barbecue gate » : oui, les hommes sont moins écolos et il faut que ça change. Les Echos, France.
    AZAMBUJA, R., RAYNAUD, S. (2021). Comment faire de l’alimentation végétale un nouvel art de vivre ? Libération, PARIS, France.
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