Komlanvi Elom GBETCHI

Komlanvi Elom GBETCHI Research Active Faculty - Assistant Professor
Contact by email Back
    • Department
      Marketing Department
    • Languages
      French, Ewe
    • Teaching specialisations
      Marketing, Digital Marketing , Innovation Marketing, Entrepreneurship, Management
    • Areas of research
      Entrepreneuriat, Franchise, Social franchise, Micro-franchise, Développement durable et RSE, Retailing
    • Campus
      Tours

    Biography

    Komlanvi, Elom Gbetchi obtained a PhD in Management Sciences from the University of Rennes in 2022. The international work carried out as part of his thesis took him to Togo, where he was awarded the 2nd Thesis Prize, Edition 2022, by the Rennes 1 Foundation, in recognition of the quality of his research and the potential for innovation or technology transfer in Human, Organisational and Social Sciences.

    For the past three years, he has taught Marketing, Digital Marketing, Innovation Marketing and Team Management at the IHEDREA agribusiness school in Rennes and at the IUT in Rennes.

    In his research, using qualitative data collection and analysis methods, he has been studying entrepreneurship, social franchising and micro-franchising networks, retailing, sustainable development and corporate responsibility since his doctoral work. He also uses quantitative methods in his research. He joined Excelia Business School as an Assistant Professor in January 2025 to carry out teaching and research activities in the field of Marketing.

  • 2022

    PhD in Management Sciences, Université de Rennes

    2019

    University Diploma, Research in Management, IAE de Rennes, France

    2018

    Master 2 Marketing and Sales option, IAE de Rennes, France

  • 2025

    Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France

    2023-2024

    Management Sciences Teacher, Université de Rennes,

    2021-2023

    Marketing Teacher, Ecole d’Agro Management et d’Agrobusiness , Rennes, France

    2018-2021

    Doctoral contract, Centre de Recherche en Economie et Management, Université de Rennes,

  • Journal articles

    GBETCHI, K. E., PERRIGOT, R. (2025). The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo. Journal of Retailing and Consumer Services, 82, 104091. doi:10.1016/j.jretconser.2024.104091.
    PERRIGOT, R., GBETCHI, K. E. (2023). Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals? International Journal of Emerging Markets, 18 (12), pp. 6214-6233.
    GBETCHI, K. E., PERRIGOT, R. (2020). Une stratégie multicanale impliquant le commerce ambulant et le commerce en supermarchés/hypermarchés en Afrique de l’Ouest. Étude du cas Fan Milk. Systèmes alimentaires / Food Systems, 5, pp. 111-131.

  • Papers presented at academic or professional meetings

    HOUNKPEDJI, K., SOKI, B., GBETCHI, K. E. (2024). Le rôle de l’effet modérateur de l’appartenance régionale sur l’influence de l’authenticité perçue de l’étiquette d’un produit alimentaire traditionnel sur la valeur perçue et l’intention d’achat du consommateur. 27ème Colloque International Etienne Thil. Montpellier:
    GBETCHI, K. E., PERRIGOT, R. (2021). The role of franchise chains in achieving the 2030 United Nations Sustainable Development Goals: Evidence from chains operating in the social sector in African countries. 34th Conference of the International Society of Franchising (ISoF).
Back
Scoller en haut

You appear to be in France... if you prefer, you can browse the French version of our site!

browse french site
en