Master of Science (MSc) in Digital Communications and Influencing Strategy

Digital innovation, Data and Artificial Intelligence are fundamentally altering the way business communications is conducted. Mastering technology, being creative, possessing a keen sense of customer relations, having the ability to develop a 360° strategic vision of communications... the combination of these skills will provide the foundation for the communications professions of tomorrow.

INFLUENCE is the new challenge in the communications of today. With the digitalisation of the media and the continued development of social media, influencers have become the new opinion leaders who can make or break a brand’s reputation. Whether they are journalists, economists, fashion or cooking enthusiasts, their opinions count more than the promise of the brand itself.

Whether agency-based or company-based, from data analysis to the writing and illustration of strategic content, it is essential to be able to successfully manage the relationship with these new players in communications, and to know how to utilise all the digital influence levers that will allow for the best management of the brand’s e-reputation.

The MSc in Digital Communications and Influencing Strategy aims to educate students to become communications managers with the ability to design, organise and control the image of a company, a product or an event within its own environment, both internally and externally.

These future communications managers will be capable of leading a team, understanding media culture and the challenges of information, and mastering digital communication strategy and the e-reputation of brands and companies, whilst being fully conscious of the ethical and socially-responsible dimension involved in communications.

This program is carried out in partnership with ISCPA, Institut Supérieur des Médias located in Paris, Lyon and Toulouse, and prepares students for a double certification Master of Science (MSc) Digital Communication and Influence Strategy and State-certified title level 7 (Bac+5) "Director of Image and Communication Projects" from ISCPA, registered in the RNCP n°35593, level 7 (UE), NSF code 320, by decision of registration of France Compétences dated 19/05/2021. The skills targeted by this title are the following:  Develop an image and communication strategy, Manage the deployment of the image and communication strategy, Design, organize and optimize its digital strategy, Manage communication professionals, Speak on behalf of the company, Develop an effective internal communication, Manage a communication budget.

Programme available in French only. 

Discover Excelia Digital Communication School

Why choose the Master in Digital Communications and Influence Strategy

• A State-certified qualification (equivalent to 5 years of post-High School education), RNCP Level 7 professional qualification
• Professionally-oriented experiences in France and abroad
• Offered on a Work-study Track in Year 1 and in Year 2
• Specialised and strategic courses in communications
• Courses given by industry professionals from the field of digital communications
• Creative Challenges and Consultancy Projects
• Small, intimate year group

Pedagogy adapted to your needs

At Excelia Digital School, we offer you the opportunity to reinvent communications.

Year 1 of the Master of Science will focus on the main principles of communications. In Year 2 of the programme, you will specialise in digital and influencing strategy, with the aim of addressing the issues and challenges facing an organisation, a brand or an event, using the full range of digital resources available. The programme goes beyond simple theory as you will quickly be introduced to the practical side of communications and experience the real world, with all our programmes being constantly updated to meet the needs of companies.

By the end of your studies, you will not only have obtained academic knowledge and a recognised qualification, but you will also have acquired extensive experience.

Our off-site study location: in the historic Centre du Guesclin in Niort

The entire study programme will take place in Niort, a city with a dynamic economy generating many job opportunities.

The city is located in New Aquitaine, which means you will be immersed in one of the most dynamic regions in terms of employment, ranking third on the list of wealth-generating regions in France. It boasts more than 50,000 companies with many of the key players in the field of cutting-edge technology choosing to base their headquarters here.

Niort itself is the preferred location for many of the major insurance companies, making the Niortais area the 4th largest financial centre in France. 

All you need to know about languages, assessment, lessons and your teachers

Languages:

• French Track
• Lessons in Applied English

Assessment:

Types of evaluation:

• Continuous assessment: 40% of the final mark
  Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
• End-of-semester exams: 60% of the final mark
  These take the form of written or computer-based exams.

Your teachers:

The teaching Faculty of the Master of Science is made up of industry professionals, recognised for their strong expertise in this field. Their focus will be, above all, on real-life business issues.

Types of lessons:

You will study the theory and will benefit from tutorials that will allow you to put what you have learned into practice.