• Languages
    French
  • Location
    La Rochelle, Tours
  • Accreditation
    RNCP Level 6
  • Qualifications
    Bachelor (3 years of higher education)
    Double qualification (3 years of higher education)
  • Start date
    September

Bachelor of Arts in Digital Design 

Bachelor of Arts in Digital Design, in partnership with and awarded by SAS VIDENUM - ICAN (GES Group), leading to a State-certified Level 6 Professional Certification ‘Digital Designer’, approved by a decision of the Director General of France Compétences and registered with the RNCP under NSF code 323n, dated 1st June 2022.

Bachelor of Arts in Digital Design, in partnership with and awarded by SAS VIDENUM - ICAN (GES Group), leading to a State-certified Level 6 Professional Certification ‘Digital Designer’, approved by a decision of the Director General of France Compétences and registered with the RNCP under NSF code 323n, dated 1st June 2022.

Accreditations

RNCP niveau II
  • Overview
  • Study Tracks
  • Programme Content
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Gonzalo Garzo Fernández
    Director of the Bachelor Gonzalo Garzo Fernández

    The Bachelor of Arts in Digital Design will enable you to become a versatile creative, capable of carrying out a wide range of projects from A to Z: graphic design, print, Interaction Design (UX/UI), audiovisual design, photographic projects and even animation production. In addition to developing your analytical skills and mastering the various digital tools, you will learn how to successfully manage a design agency.

    You will acquire a strong visual and design culture, develop a 360° vision of creative projects, and develop a valuable range of digital, graphic, editorial and audiovisual skills.

    Bachelor of Arts in Digital Design, in partnership with and awarded by SAS VIDENUM - ICAN (GES Group), leading to a State-certified Level 6 Professional Certification ‘Digital Designer’, approved by a decision of the Director General of France Compétences and registered with the RNCP under NSF code 323n, dated 1st June 2022.

    ICAN-logo-excelia

     

     

    Programme available in French only.

     

    Discover Excelia Digital School : 

     

     

    Why choose the Bachelor of Arts in Digital Design 

    • A State-certified qualification (equivalent to 3 years of post-High School education), RNCP-registered Level 6 Professional Certification
    • Vocationally-oriented experiences in France and abroad
    • Possibility of carrying out one semester in English
    • Year 3 offered on a Work-study Track
    • Lessons given by industry professional lecturers… bringing companies to the classroom
    • Microcredentials validated throughout the year… confirming your skills and competencies
    • Excelia Digital Studio: working with organisations on educational challenges
    • Junior Agency – managed by the students
    • Workshops, Learning Expeditions, Agency Challenges, Masterclasses, Business Games
    • Personal support and guidance; small, intimate year group
    • Your projects showcased via exceliadigitalstudio.com

     

    Pedagogy centred on vocational experience

    At Excelia Digital School, we take a fresh approach to education! Whether through lessons in Interface Design, Graphic Design or Video Storytelling, the programme goes beyond simple theory. You will very quickly be introduced to the practical side of digital design and have the opportunity to experience the real world through Excelia Digital Studio, which ensures close collaboration with companies. By the end of your studies, you will not only have acquired specialist professional skills and a recognised qualification, but you will have a CV boasting a wealth of experience!

     

    Our Campus: La Rochelle or Tours 

    The entire programme takes place in La Rochelle or in Tours, with specially-equipped classrooms designed for our students, enabling them to evolve in an environment conducive to creativity.

    Find out more about La Rochelle campus

    Find out more about Tours campus

     

    Discover our students’ work

    Our educational approach is based on practical experience and design creation.

    Students showcase their work in two different ways:

    • in our gallery located in Excelia
    • on our digital platform exceliadigitalstudio.com

     

    All you need to know about languages, assessment, lessons and your teachers

    Languages:

    • French Track; possibility of a semester in English in Year 2
    • 70 hours of Applied English over the 3 years
    • Voltaire Project and TOEIC Training

     

    Assessment:

    • Continuous assessment
      Throughout the year, you will work on group or individual projects, which will be marked by your teachers.

     

    Your teachers:

    The teaching Faculty of the Bachelor of Arts in Digital Design is made up of industry professionals, recognised for their strong expertise in this field. Their focus will be, above all, on real-life business issues.

     

    Types of lessons:

    You will study the theory in the classroom and benefit from tutorials and professional challenges allowing you to put what you have learned into practice.

    • Year 1 (one year of post-High School education) Français

    • Year 2 (two years of post-High School education) Français

    • Year 3 (three years of post-High School education) Français

    Year 1 (one year of post-High School education) Français

    Year 2 (two years of post-High School education) Français

    Year 3 (three years of post-High School education) Français

    Programme structure

    September-March: Lessons in La Rochelle or Tours (depending on choice of campus)
    April-July/August: Internship in France or abroad (minimum 4 months)
    September-December: Lessons in La Rochelle or Tours (depending on choice of campus), possibility of a semester in English in La Rochelle or an international exchange
    January: Humacité© / Climacité© project
    February-April:

    Lessons in La Rochelle or Tours (depending on choice of campus)

    April-July/August: Internship in France or abroad (3-4 months) + Humacité© / Climacité© project (1 month)

    Work-study Track

    Format: 1 week School-based / 3 weeks company-based

    Classic Track - Tours

    September-February: Lessons
    March-July/August: Internship in France or abroad (minimum 5 months)

    Courses

    Year 1

    Classic track

    • Web and Mobile Interface Design using Photoshop, Adobe XD and Figma; HTML, CSS and PHP Integration; Editorial project using WordPress
    • 2D Graphics and DTP; Introduction to Graphic Design using Adobe Illustrator and Adobe InDesign; Visual Culture, Image and Photography; Storytelling and Audiovisual Project Creation
    • Digital Marketing and Communications Strategy; Social Media and Influence; Oral and Written Communication Skills; Business English
    • Virtual Reality and Digital Communication
    • Professional Challenges: Opening Week, Pro-Tour, End-of-year Workshop

    Year 2

    Classic track

    • UX/UI Design using Figma and Sketch; eCommerce using WordPress; Natural Referencing and Search Engine Optimisation
    • Design Projects and Graphic Chain Management; Digital Photography Workshops
    • Critical analysis of image and film; Short Film Production (storyboarding, shooting and editing) using Adobe Premiere; 2D and 3D Motion Design and Animation using Adobe After Effects
    • Digital Services Marketing; English for Digital Communication
    • Virtual Reality, the Metaverse and Social Media
    • Professional Challenges: Learning Expedition, Agency Challenge, Workshop, Studio Week

     

    Year 3

    Work-study Track

    Choice of specialisation in Year 3:

    - Graphic Design and Print
    - 3D Design, Virtual Reality and the Metaverse

    • UX/UI Design Project; Web and Mobile Development of an eCommerce platform using WordPress; SEO Competition in teams
    • Visual Culture and Current Trends; Design and Development of a graphic project using InDesign and Illustrator, and analysis of types of media
    • 3D Design for Virtual Reality and the Metaverse
    • Promotional Film Storyboard and Production using Adobe Premiere; Photographic Studio using Lightroom and Photoshop; Motion Design Project using After Effects
    • Design Direction; Project Management and Agile Methods; Company Creation
    • Agency Challenge and Communications Consultancy Project in conjunction with local companies; DNA Design Project; Masterclasses

     

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.

     

  • Courses

    Year 1

    Classic Track

    • Introduction to Communications Strategy, Analysis of real cases
    • Understanding the Media, Critical Analysis of Current Affairs
    • Visual Culture, Graphic Design, Image Analysis and Storytelling
    • Magazine Design, Online Content Writing, Event Organisation
    • Applied English for Communications, Oral Communication Techniques in French
    • Website Design, 2D Computer Graphics, Community Management
    • End-of-year Workshop, e-media Tour involving key players within the region

    Year 2

    Classic Track

    • 360° Communications Strategy 
    • Design and Production of a Feature Story, Editorial Development
    • Information Research Methodology
    • Graphic Design, Digital Photography Projects, Short Film Production
    • Communications Law, Managing a Communications Budget
    • Geopolitics and Critical Thinking
    • UX Design and Search Engine Optimisation
    • Learning Expedition, Agency Challenge Workshop and Digital Studio Week

     

    Year 3

    Work-study Track*

    Choice of specialisation in Year 3: Social Media Management or Communications and the Media.

    • Communications Strategy and Communications Plan
    • Creating an online project using WordPress, Graphic and Audiovisual projects using the Adobe Suite
    • Crisis Communications and Responsible Communications
    • Design Thinking, Critical Thinking and Corporate Social Responsibility
    • Design-Editorial, Media and Social Media Strategies
    • Artistic Direction, Customer Relations and Negotiation
    • Two company-oriented programme highlights: Consultancy Project and Communications Agency Challenge
    • English for Contemporary Issues, TOEIC Preparation

    * The Year 3 Work-study Track will be available in La Rochelle for the academic years 2022-2023 and 2023-2024 only. As of the 2024-2025 academic year, the Year 3 Work-study Track will ONLY be available in Niort. However, Year 3 will still be available in La Rochelle and Orleans but on a Classic Track only (subject to a minimum number of applicants).

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.

     

  • Your experiences

     

    Work-study: 12 months

    Year 3 of the programme is available on a Work-study Track, with lessons taught in La Rochelle (as of the 2024-2025 academic year, lessons will be taught in Niort). Once you have been accepted onto the programme, we will assist you in your search for a work-study opportunity, to be carried out via a contrat de professionnalisation (professional training contract), contrat d’apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement).

    The work-study track will provide you with significant professional experience whilst earning a salary and, in the case of a contrat de professionnalisation or a contrat d'apprentissage, your tuition fees will be paid by the host company.

     

    Opening Pro Week

    The very first week of the year includes a series of induction experiences, as well as immersion in the fields of Communication, Design and the Media.

     

    Communications Agency Challenge

    This educational project involves a communication and design challenge between communications agencies made up of students, providing them with an opportunity to tackle a real company-related issue. In previous years, students worked with La Rochelle’s Rugby Club ‘Stade Rochelais’, La Rochelle’s contemporary music venue ‘La Sirène’, and the city’s Tourist Office.

     

    Consultancy Project

    Students are given the opportunity to act as consultants working on a specific theme or issue for one of our partner companies. Past projects involved students developing proposals for Ullo World, Baseball TV France and AGON.

     

    Workshops

    A learning activity which provides students with the opportunity to put their technical knowledge and skills into practice, and to develop their interpersonal skills when faced with a business challenge. The aim is to provide practical experience, and to develop group cohesion and autonomy, which are essential for any professional career. Among others, Excelia Digital School has already collaborated with Le Chantier des Francos, Le Festival du Cinéma de La Rochelle, Bovinext, the MM Festival, 15marches, Games Partners, La Proue, Kapalouest, La Matière, Le Bar de la Plage, and the CCN, the national choreographic centre based in La Rochelle.

     

    Studio Week

    On the premises of one of our partners, students work in communications studio mode on a series of projects for local companies. In previous years, students worked in the Centre Intermondes (an impressive 19th century building used as the venue for international artists in residence in La Rochelle), Les Cabanes Urbaines (a third place in La Rochelle), and Le Village by CA (business incubator and network).

     

    Learning Expedition

    An educational adventure designed to give students the opportunity to leave the classroom and experience a new environment, working alongside a recognised player in the field of digital technology.

     

    Humacité© / Climacité© Project: 1 month

    In Year 2 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

    Find out more

     

    Internships: a minimum of 7 months of experience (depending on chosen track)

    Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor of Arts programme. By the end of your studies, you will have acquired at least 7 months of professional experience, in addition to the 12-month work-study period in your final year.

     

    Student Clubs and Associations

    You have the possibility of getting involved in one of Excelia’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.

     

    Personalised Support and Guidance from a Mentor

    Throughout your studies, you will benefit from personalised support and guidance from a mentor. The School also offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.

     

    One-to-one support from a student tutor

    If you would like to develop your skills in a specific area, you can receive personal support and guidance from a student in the year above.

     

    The different experiences throughout the programme

    Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.

    Year 1, Year 2

    • Internship in France or abroad, Workshops, Studio Week, DNA Project, One-to-one support from a student tutor, Learning Expedition, Opening Week, Pro-Tour
    • Involvement in Student Clubs and Associations
    • Humacité© /Climacité© project

    Year 3

    • Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Workshops; Personalised Support and Guidance from a Mentor, Workshops, One-to-one support from a student tutor, Consultancy Project, Agency Challenge
  • What is "Work-study"?

    Our programmes offered on a work-study track are subject to specific admissions requirements and conditions. To maximise your chances of being accepted on a work-study track, here is some useful information and helpful advice:

    • Personal interview: Candidates are strongly advised to submit a CV and a cover letter. How you perform on the day of the interview and the quality of these documents, even if optional, are all part of the assessment.
    • Grant holders: as part of its commitment to social inclusion, when it comes to work-study, Excelia gives preferential consideration to applicants with grants.

     

    For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods where you will work on projects relating to your studies. Vocationally-oriented, this Work-study Track is available in Year 3. Students benefit from assistance in their search for a contract with a company. This valuable support will help you to not only take stock of your personal qualities (your experiences, whether professional, association-based, sporting, charitable or international), but also your academic ability. It is also an opportunity to think about developing a portfolio and a LinkedIn profile that companies may wish to consult.

     

    Work-study in detail

    • Contract type: Stage alterné (work-study internship agreement), contrat de professionnalisation (professional training contract), or contrat d'apprentissage (apprenticeship contract); Business Game; Personalised Support and Guidance from a Mentor
    • Format: 1 week School-based followed by 3 weeks company-based
    • Main objective: To combine theoretical knowledge with professional experience
    • Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    For more information about work-study

  • Careers

    Although all companies have specific needs based on their own strategy, target or identity, they do not necessarily use the same methods. This is why there is such a wide variety of professions in the field of communications and digital design.

     

    Below is a non-exhaustive list of the types of professions in which you could work.

    Types of jobs:

      • UX/UI Designer
      • Web Integrator
      • Community Manager
      • Graphic Designer
      • Junior Creative Director
      • Digital Project Manager
      • Digital Storyteller
      • SEM Manager
      • Motion Designer

     

    Further studies

    As the qualification awarded is recognised by the State and is RNCP-certified, students who wish to do so can continue their studies with a Master programme and thereby validate 5 years of post-High School education.

  • Tuition Fees 2022-2023

     

    Students from within the European Union*

    • Year 1: €7,650
    • Year 2: €7,650

    *27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

     

    Students from outside the European Union

    • Year 1: €8,450
    • Year 2: €8,450

    Work-Study Track

    • Year 3: In the case of a contrat de professionnalisation and a contrat d'apprentissage, tuition fees are paid by the host company  from the date of signature of the contract.

    The above fees are provided for information purposes only and are subject to change from one year to the next.

     

    Multiservice charge

    Fee: €250

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

     

    Financing your studies

     

    International Students

    For more information about the cost of studying

  • Admissions for international students or French students living outside France:

    Applications for Year 1

    Year 1 is open to students with a High School qualification (or international equivalent)

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

    Applications for Year 2

    Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS).

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

    Applications for Year 3

    Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

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    With our Mobile Application you can...

    • Organise your arrival at Excelia
    • Enjoy a virtual visit of our campuses, the surrounding areas and the major tourist attractions

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