Bachelor in Communications

Nos accréditations

All-round, multi-skilled experts working on 360° corporate communications

The Bachelor in Communications at La Rochelle Digital School... in partnership with the ISPCA, the No. 1 French higher education establishment specialising in media studies

  • Qualifications
    • Bachelor (3 years of higher education)
      Double degree
  • Location
    La Rochelle
  • Accreditation
    • RNCP Level 6
  • Languages
    • French
  • Start date
    September
  • Format
    • Work-study
    • Full-time
  • Overview
  • Study tracks
  • Experiences
  • Work-study
  • Careers
  • Cost of studies
  • Admissions
  • Pascal Capellari
    Head of the Bachelor in Communications Pascal Capellari
    The Bachelor in Communications is a 3-year programme training you to become a project manager in the fields of communications, digital marketing, advertising, events, press and media relations. This programme is carried out in partnership with the ISPCA (Institut Supérieur des Médias), a higher education establishment specialising in media studies, based in Paris, Lyon and Toulouse.

    Logo ISCPA

     

     

     

     

    Why choose the Bachelor in Communications

    • A State-certified qualification (equivalent to 3 years of post-High School education)
    • Professionally-oriented experiences in France and abroad
    • Year 3 carried out on a work-study track
    • Specialised and technical courses focused on communications
    • Courses given by industry professionals from the field of communications
    • Creative Challenges and workshops
    • Small, intimate year group

    Pedagogy adapted to your needs

    At La Rochelle Digital School, we offer you the opportunity to reinvent communications. Whether through lessons in Event Communications, Digital Communications, Corporate Communications or 360° Communications, the programme goes beyond simple theory. You will quickly be introduced to the practical side of communications and experience the real world, as all our programmes are constantly updated to meet the needs of companies. At the end of your studies, you will not only have obtained academic knowledge and a recognised qualification, but you will also have acquired extensive experience.

     

    Our Campus : La Rochelle

    The entire programme takes place in La Rochelle. Specially-equipped classrooms have been designed for our students, enabling them to evolve in an environment conducive to creativity.

    Find out more about La Rochelle campus

     

    All you need to know about languages, assessment, lessons and your teachers

     

    Languages:

    • French Track
    • Lessons in Applied English

    Assessment:

    Types of evaluation:

    • Continuous assessment: 40% of the final mark
      Throughout the year, you will work on group or individual projects, which will be marked by your teachers.
    • End-of-semester exams: 60% of the final mark
      These take the form of written or computer-based exams.

    Your teachers:

    The teaching Faculty of the Bachelor in Communications is made up of industry professionals, recognised for their strong expertise in this field. Their focus will be, above all, on real-life business issues.

     

    Types of lessons:

    You will study the theory and will benefit from tutorials that will allow you to put what you have learned into practice.

  • Programme structure

    Year 1 (one year of post-High School education) Français

    Year 2 (two years of post-High School education) Français

    Year 3 (three years of post-High School education) Français

    September-February: Lessons
    March-June/July: Internship in France or abroad (minimum 4 months)
    September-February: Lessons
    March-June/July: Internship in France or abroad (minimum 4 months)

    Work-study Track

    Year: 12 months working in a company
    Format: 1 week School-based / 3 weeks company-based

    Courses

    Year 1

    Classic track

    • Contemporary History, Media and Society
    • Communication and Advertising Laws, Legal Issues
    • Fundamentals of Communications and Marketing
    • Developing Communication Plans and Strategic Vision
    • Community Management: Rules and How it works
    • Oral Communication, Media Training, Pitches
    • Written Communication, Writing Techniques, Voltaire Certification
    • Graphics Process and Adobe Suite
    • Photography: Equipment, Shooting, Editing, Retouching and Uploading
    • Video: Advance Preparation, Scriptwriting, Shooting and Editing, Streaming Platforms
    • Website Creation: Fundamentals of HTML and CSS, Accessibility, Best Practice
    • Personal Branding, CV and Portfolio
    • Applied English
    • Involvement in Clubs and Associations

    Year 2

    Classic track

    • Geopolitics, Institutions, Economic Culture and Artistic Environment
    • Digital, Labour and Regulatory Laws
    • Institutional Communications, Internal/External Communications, Crisis Communications
    • Budget Preparation for Communication Campaigns
    • Social Media, e-Reputation, Influencers
    • Press Relations, Lobbying, Sponsorship, Patronage
    • Semiotics and Sociology of the Media
    • Graphics, UX and Design Thinking
    • Photography: Portraits, Reports, Storytelling, Adobe Lightroom
    • Audio-visual Communications, New Challenges of Video
    • Editorial Project with WordPress
    • Applied English
    • Humacité© Project (optional)

    Year 3

    Work-study Track

    • Culture, Economy, Media and Society
    • Media Planning
    • Digital Marketing, Natural and Paid Referencing, AdWords, Facebook Ads, Social Media Management Tools, Influence Strategies
    • Project Management, Agile Methods
    • Event Communications, Logistics
    • Artistic Management, Visual Identity, Branding
    • Photography: Packshot
    • Video and Motion Design
    • e-Commerce Project with WordPress Woo
    • Audio-visual Communications, New Challenges of Video
    • Editorial Project with WordPress
    • Business Creation
    • Applied English

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

  • Your experiences

     

    Work-study: 12 months

    The programme is available on a Work-study Track in Year 3. Once you have been accepted onto the programme, we will assist you in your search for a work-study opportunity, to be carried out via a contrat de professionnalisation (Professional training contract), contrat d’apprentissage (apprenticeship contract) or a stage alterné (work-study internship agreement). The work-study track will provide you with significant professional experience whilst earning a salary and, in the case of a contrat de professionnalisation or a contrat d'apprentissage, your tuition fees will be paid by the host company.

     

    Workshops

    Throughout the year you will participate in various workshops. These not only provide you with an opportunity to discuss and converse with company employees, managers or creative personnel, but also to benefit from immersion in a professional project by contributing to its development.

     

    Learning Expedition

    You will discover the press rooms, editorial rooms and graphic studios of various digital and communication companies based in Paris.

     

    Creative Challenges

    Throughout the year, you will undertake challenges that include agency pitches, communications plans, producing print and digital media, as well as association-based projects. These challenges, carried out around a central company issue, are an opportunity for you to develop your creativity.

     

    Humacité© Project: 2 months

    In Year 2 of the programme, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia Group, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

     

    Internships: minimum 8 months of experience

    Carrying out company-based internships, in France or abroad, is one of the compulsory parts of the Bachelor programme. By the end of your studies, you will have acquired at least 8 months of professional experience, in addition to the 12-month work-study period in your final year.

     

    Student Clubs and Associations

    You have the possibility of getting involved in one of Excelia Group’s 50 clubs and associations, enabling you to develop your skills and knowledge in a supportive and professionally-oriented environment. In addition, it is a great way to settle into school life and experience something unique.

     

    Personalised Support and Guidance from a Mentor

    Throughout your studies, you will benefit from personalised support and guidance from a mentor. The School also offers workshops structured around personal development (self-awareness and self-assertion), communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.

     

    The different experiences throughout the programme

    Depending on the track, the options and the specialisations you decide to select, you will have the opportunity to live some of the experiences listed below. These highlights of the programme are complementary to your lessons.

    Year 1, Year 2

    • Internship in France or abroad, Workshops, Personalised Support and Guidance from a Mentor, Learning Expedition
    • Involvement in Student Clubs and Associations
    • Humacité© project

    Year 3

    • Internship in France or abroad, Workshops, Personalised Support and Guidance from a Mentor, Learning Expedition
    • Involvement in Student Clubs and Associations
  • What is "Work-study"?

    For a period of one year, the Work-study Track offers you the possibility of alternating School-based periods, during which you will learn the theory, with company-based periods where you will work on projects relating to your studies.
    Vocationally-oriented, this Work-study Track is compulsory in Year 3. Students benefit from assistance in their search for a contract with a company. This valuable support will help you to not only take stock of your personal qualities (your experiences, whether professional, association-based, sporting, charitable or international), but also your academic ability. It is also an opportunity to think about developing a portfolio and a LinkedIn profile that companies may wish to consult.

     

    Work-study in detail

    • Contract type: contrat de professionnalisation (Professional training contract), contrat d'apprentissage (apprenticeship contract) or a convention de stage alterné (work-study internship agreement)
    • Format: 1 week School-based followed by 3 weeks company-based
    • Main objective: To combine theoretical knowledge with professional experience
    • Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    For more information about work-study

  • Careers

    Although all companies have specific needs based on their own strategy, target or identity, they do not necessarily use the same methods. This is why there is such a wide variety of professions in the field of communications.

    Below is a non-exhaustive list of the types of professions in which you could work.

     

    Types of jobs:

    • Communications Manager
    • Event Project Manager
    • Public Relations Manager
    • Press Officer
    • Media Relations Manager
    • Partnership Manager
    • Media Planner
    • Advertising Manager
    • Marketing Project Manager
    • Corporate Journalist
    • Web Editorial Manager
    • Content Manager
    • Digital Marketing Manager
    • Digital Marketing Project Manager
    • Digital Storyteller

    Further studies

    As the qualification awarded is recognised by the State and is RNCP-certified, students who wish to do so can continue their studies with a Master programme and thereby validate 5 years of post-High School education.

  • Tuition Fees 2020-2021

     

    Students from within the European Union*

    • Year 1: €6,900
    • Year 2: €6,900
    • Year 3: €6,900

    *28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.

     

    Students from outside the European Union

    • Year 1: €7,900
    • Year 2: €7,900
    • Year 3: €7,900

    Work-Study Track

    • Year 3: All tuition fees are paid by your host company

    Tuition fees are provided for information purposes only and are subject to change from one year to the next.

     

    Multiservice charge

    Fee: €550

    This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

     

    Financing your studies

     

    International Students

    For more information about the cost of studying

  • Admissions for international students or French students living outside France:

    Applications for Year 1

    Year 1 is open to students with a High School qualification (or international equivalent)

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

    Applications for Year 3

    Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS).

    THE COURSE IS TAUGHT ENTIRELY IN FRENCH

    Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

    Download our mobile application!

    It will help you...

    • to organise your arrival at Excelia Group
    • to plan your visit to La Rochelle, its surrounding areas, beaches and local tourist attractions

    Download on App Store  Download on Google Play

Download the
brochure
You are
Current country of residence
Title
I authorise Excelia Group to send me relevant information
Complete address
*Indicates required field
en