• Languages
    French
  • Location
    Tours
  • Accreditations
    RNCP Level 7
  • Qualifications
    Master (5 years of higher education)
    Double Degree
  • Start date
    September

Master of Science (MSc) in Digital Communication, Social Media & New Realities

Become an expert in digital communication and social media to enhance user experience and to develop new realities and digital strategies for companies.

The Master of Science in Digital Communication, Social Media & New Realities at Excelia Digital Communication School… in partnership with ISCPA, France’s leading communication school.

Become an expert in digital communication and social media to enhance user experience and to develop new realities and digital strategies for companies.

The Master of Science in Digital Communication, Social Media & New Realities at Excelia Digital Communication School… in partnership with ISCPA, France’s leading communication school.

Accreditations

  • Overview
  • Study Tracks
  • Programme Content
  • Experiences
  • Work-study
  • Careers
  • Admission
  • Gonzalo Garzo Fernández
    Director of Studies Gonzalo Garzo Fernández
    Join our Master of Science to learn how to leverage today’s information revolution and drive communication projects using the most innovative influence strategies. You will gain a thorough understanding of the challenges of user experience in the context of new realities such as AI, Web3, NFTs, and extended reality.

     

    ISCPA

     

    Why choose the Master in Digital Communication, Social Media & New Realities ?

    • A recognised qualification (equivalent to 5 years of post-High School education), State-certified RNCP Level 7 professional certificationA vocationally oriented programme: work-study track in both Year 1 and Year 2
    • Highly specialised lessons in digital communication, new realities and social media strategy
    • Lessons delivered by industry professional lecturers who are experts in the field of digital communication
    • Creative challenges and consultancy projects
    • Small, intimate year group

    Pedagogy adapted to your needs

    At Excelia Digital Communication School, we will inspire you to reinvent digital communication.

    Year 1 of the MSc focusses on the main principles of communication and digital design. In Year 2, you will specialise in social media strategies, user experience, and new realities, enabling you to address the specific issues facing organisations, brands or events.

    The programme goes beyond simple theory as you will quickly be introduced to the practical side of digital communication with valuable real-life experience, enabling you to address the needs of companies. By the end of your studies, you will not only have obtained academic knowledge with a recognised qualification, but you will also have acquired extensive work experience.

     

    Our off-site study location: in the historic Centre du Guesclin in Niort

    The entire study programme takes place in Niort, a city with a dynamic economy generating many job opportunities. 

    MORE ABOUT OUR OFF-SITE STUDY LOCATION IN NIORT

     

    •   Year 1 (4 years of post-High School education) Français

    •   Year 2 (5 years of post-High School education) Français

      Year 1 (4 years of post-High School education) Français

      Year 2 (5 years of post-High School education) Français

    Programme structure

    September - July : School-based and company-based periods
    September - August : School-based and company-based periods
  • Year 1

    Communication Strategy

    • Influence in Communication
    • Brand Strategy

    Culture & Sociology of the Modern World

    • Economic & Political Culture
    • Behavioural Sociology
    • Media Sociology

    Social Media & Influence Strategy

    • Bloggers, Influencers and Influence Networks
    • Digital Marketing
    • Visual Design (Photoshop, InDesign, UI/UX Design, Video)

    Public Relations 

    • Media Relations 
    • Media Training & Interview Techniques
    • Oral Communication & Public Speaking 
    • Event Strategy

    Strategic Content

    • Social Media Narrative & Content
    • Storytelling & Brand Content
    • Content Marketing
    • Neuroscience

    Monitoring of Trends and Opinions

    • Monitoring Tools
    • Surveys and Public Opinion

    Professional Skills

    • English for Professional Project
    • Digital Law and GDPR
    • Introduction to Sustainable Development
    • Business Game: Influence Challenge
    Year 2

    Digital Project Management

    • Management of 360º Digital Projects and Communications Agencies 
    • Team Management, Social Media Management, Influencer Management
    • Strategic Media Planning
    • Innovation Strategies

    Innovation & Digital Transformation in Communications

    • No-code & Natural Referencing

    User Experience 

    • AI & Communication
    • User Experience, Online Reputation, New Realities in Communication
    • Artificial Intelligence, Mixed Reality & Automation 

    Influence Strategies & New Realities

    • Narrative Identity for Brands
    • Communication & New Languages
    • Digital Influence Strategy
    • New Realities & Influence Networks

    Web3 & Communication

    • Web3, Interactive Communication & New Media
    • Responsible Communication & Corporate Ethics

    Professional Projects 

    • Personal Branding
    • 360º Strategy Project 
    • Professional Thesis and Research Methodology
    • TOEIC

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next.

     

    All you need to know about languages, assessment, lessons and your teachers

    Languages:

    • French Track
    • Lessons in Applied English

    Assessment:

    • Continuous assessment – throughout the year, you will work on group or individual projects, which will be marked by your teachers
    • End-of-semester exams – these take the form of written or computer-based exams
    • Project-based learning – some course modules will be assessed as part of an interdisciplinary project

    Types of lessons:

    You will study the theory and benefit from tutorials that will allow you to put what you have learned into practice.

    The programme totals 402 hours. 

    Your teachers:

    The teaching Faculty of the Master of Science is made up of industry professionals, recognised for their strong expertise in the field.

  • Your experiences

     

    • Creative Challenge

    Using the format of a business game, students work in teams to solve real-life business problems involving digital design.

     

    • Media Challenge

    Acting as consultants, students work on a real-life business challenge, developing a communication strategy and multimedia design solutions.
     

    • Agency Challenge

    Working as a communication agency, students compete to address a comprehensive communication and design challenge.

  • What is ‘Work-study’?

    Programmes offered on a work-study track are subject to specific admissions requirements and conditions. To maximise your chances of being accepted on a work-study track, here is some useful information and helpful advice.

    • Personal interview: Candidates are strongly advised to submit a CV and a cover letter. How you perform on the day of the interview and the quality of these documents, even if optional, are all part of the assessment.  
    • Grant holders: as part of its commitment to social inclusion, when it comes to work-study, Excelia gives preferential consideration to applicants receiving grants.

     

    During the two years of the programme, you will alternate school-based periods with periods spent in a company, where you will be entrusted with assignments in line with your studies.

    We provide students with support in their search for a work-study placement, helping them to take stock of their personal qualities… highlighting their experiences (professional, voluntary, sporting, charitable, international) as well as their academic abilities.

    Work-study in detail

    Contract type

    contrat de professionnalisation (professional training contract), contrat d'apprentissage (apprenticeship contract) or a stage alterné (work-study internship agreement)

    Format

    • Year 1: 1 week school-based followed by 3 weeks company-based
    • Year 2: 1 week school-based followed by 3 weeks company-based

    Main objective: To combine theoretical knowledge with professional experience

    Securing a contract with a company: The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

    + information about work-study track

  • Careers

    Although all companies have specific needs based on their own strategy, target or identity, they do not necessarily use the same methods. This is why there is such a wide variety of professions in the fields of digital communication, social media and new realities.

    Below is a non-exhaustive list of the types of professions in which you could work.

    Types of jobs

    • Director of Digital Communication
    • Chief Digital Officer (CDO)
    • Specialist in Influence Communication
    • Community Manager
    • Social Media Manager
    • Communication & AI Consultant
    • Influencer
    • Director of Digital Strategy
    • Director of Digital Transformation
    • Communication Agency Director
    • Director of Communication Innovation
    • Decentralised Social Media Specialist
    • AI Communication Manager

     

    Insertion professionnelle

    Si toutes les entreprises ont des besoins particuliers en fonction de leur stratégie, de leur cible ou encore de leur identité, elles n'utilisent pas nécessairement les mêmes méthodes. C’est pour cette raison que les métiers de la communication se distinguent par leur grande variété.

    Découvrez ci-dessous une liste non exhaustive de métiers dans lesquels vous serez susceptible d’évoluer.

     

    Exemples de métiers :

    • Directeur de communication
    • Chief Digital Officer (CDO)
    • Spécialiste en communication d’influence
    • Community Manager
    • Social Media Manager
    • Consultant en communication et intelligence artificielle
    • Influenceur
    • Directeur de la Stratégie Digitale
    • Directeur de la Transformation Digitale
    • Directeur d’agence de communication
    • Directeur de l’innovation en communication
    • Spécialiste des médias sociaux décentralisés
    • Responsable de communication en IA
  • Applications for Classic Track - 12 or 24 months

    The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
    The Classic Track is a 12 or 24 months full-time programme.
    Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

    Applications for Classic Track - 12 or 24 months

    The Classic Track is open to students with a minimum of 3 years of post-High School education or international equivalent.
    The Classic Track is a 12 or 24 months full-time programme.
    Motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

    Application fees: €50

    Apply

     

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