Lili ZHENG

Professeur associé
Lili ZHENG
  • Department Marketing
  • Areas of research Consumer Behaviour and Online Consumer Decision-Making, Emotions and Digital Technology (Mobile Applications, Online Services etc.), Online Consumer Satisfaction and Loyalty, Risk Perception and Consumer Confidence in Online Shopping, Social Media and Online Communities, Cross-Cultural Comparative Studies, Research Methodology
  • Teaching fields Digital Marketing & e-Commerce, Consumer Behaviour and Online Consumer Decision-Making, Online Consumer Satisfaction and Loyalty, Communications, Advertising, Negotiation, Marketing of Services

Biography

Originally from China, Dr Lili Zheng joined Excelia Business School in 2013, as a Research active faculty and Associate Professor, specialising in Marketing. After obtaining a double Bachelor Degree in China, she continued her studies with a Master Degree, a DESS qualification in Marketing, and then obtained a Doctorate in Management Science (e-Commerce), in 2013, from the University of Grenoble. As part of her thesis, she was an invited member of a research team in Technology and Management at UQAM (Université du Québec à Montréal, Canada) and, in addition, during her various trips to Canada, she also taught at ESG Université du Québec à Montréal.

Her research primarily focusses on Online Consumer Behaviour and Social Media. In collaboration with research teams from different countries, she is the author of articles and books on e-Commerce and Research Methodology. She is a member of several research associations, and a reviewer for various associations and research journals.

Publication(s)

Article Publications
ZHENG, L.-L. et RUEL, S. (2017), « Comment collaborer avec nos amis venants de loin ? L’impact culturel sur le développement de la relation acheteur fournisseur dans un contexte international », Gestion 2000, 2017/1, vol. 34, 117-140, DOI : 10.3917/g2000.341.0117.
ZHENG, L.-L. (2017), “Does online perceived risk depend on culture? Individualistic versus collectivistic culture”, Journal of Decision Systems, vol. 26, n° 3, 256-274.

Books
ZHENG, L.-L., PLAISENT, M., ZUCCARO, C., BERNARD, B., FAVREAU, S. « Introduction à l’analyse des données de sondage avec SPSS », Presses de l'Université du Québec, Québec, Canada, 2018
ZHENG, L.-L., PLAISENT, M., ZUCCARO, C., BERNARD, B. « Introduction à la modélisation d'équations structurelles avec AMOS dans la recherche en gestion », Presses de l'Université du Québec, Québec, Canada, 2017
Plaisent, M., Daygagbil, F., ZHENG L.-L., Zuccaro, C. et Bernard P. (2016), « Web-Surveys Issues and Methods: A Primer», Les Éditions de l’Institut Fidal Inc. 81 pages.

en