- Department Marketing
- Areas of research Open Innovation, Crowdsourcing, Crowdfunding
- Teaching fields Innovation Marketing, Principles of Marketing, International Marketing, Marketing Research
Dr Poonam Oberoi has been Assistant Professor of Marketing at Excelia Business School since 2014. She joined the Group after successfully defending her thesis at Grenoble Ecole de Management the same year.
On the research front, Dr. Oberoi’s primary focus is in the area of innovation and technology management. Her work examines the technology and innovation sourcing decisions that firms make, and the consequences of these decisions. Since her appointment as an Assistant Professor at Excelia Business School in 2014, she has published research papers on these topics in well-regarded, peer reviewed, international journals such as M@n@gement and Journal of Business Research. More recently, she has also embarked on an exciting and important research program on gender equality and leadership. She has published one paper on this topic, also in Organization which is a well-regarded, peer reviewed international journal.
Furthermore, Dr. Oberoi has published four book chapters and five case studies on related topics. She is active on the conference circuit, and she has presented at leading conferences such as the AMA Winter Academic Conference, the Academy of Marketing Science conference, and the Strategic Management Society annual conference, among several others. Importantly, she has an active research pipeline, with several papers in development and one under review.
On the teaching front, Dr. Oberoi has taught a large and diverse set of courses and students. She has taught five separate modules, including one that she launched at Excelia on innovation marketing (a topic that relates closely to her research and one in which she has expertise). She has taught at different levels of the BBA, MGE, and MSc programs at the School.
Oberoi, P., Patel, C., and Haon, C., 2017, Technology Sourcing for Website Personalization and Social Media Marketing: A Study of E-Retailing Industry, Journal of Business Research, Volume 80, Pages 10-23 (DOI 10.1016/j.jbusres.2017.06.005).
Oberoi, P., Haon, C., and Bodas-Freitas, I., 2014, Organizing for Open Innovation: Incorporating the Externality of Control with Diversity of Contributions, M@n@gement, Vol 17(3), Pages 180-192.
Oberoi P., 2019, Recycling of Materials for Sustainable Development: Reasons, Approaches, Economics, and Stakeholders of Recycling. In: Leal Filho W., Azul A., Brandli L., Özuyar P., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
Oberoi, P., Patel, C., and Haon, C., 2015, Technology Sourcing for Website Personalization: A Supply- and Demand-Side Perspective, published in the book entitled “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?” (Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference), Springer.
Oberoi, P. and Islam, G., 2013, The Psychology of Justice in the Workplace: Meaning, Perception and Promotion, Praeger Handbook for Social Justice and Psychology.
Oberoi, P., 2013, The bold new world of open innovations: Sustaining dynamic relationships between online platforms, client firms and virtual communities, The European Case Clearing House (ECCH).
Oberoi, P., 2015, BEE- the open innovation platform: Tackling the challenge of fixed versus flexible community, The Case Centre.
Oberoi, P., 2016, Crowdfunding: A Viable Financial Alternative, The Case Centre.
Oberoi, P., 2017, Collaborative Options in Open Innovation, The Case Centre.
Oberoi, P., and Naoui-Outini, F., 2019, Market Orientation-a catalyst for achieving innovative performance for purchasers during supplier collaboration, Prolog 2019, Metz.
Zhao, Z., and Oberoi, P., 2018, Understanding Crowdsolving Platforms from a Design Perspective, GIKA 2018, Valancia.
Oberoi, P., Patel, C., Haon, C., and Bodas-Freitas, I., 2016, Enhancing Outcome in Crowdsourcing Contests: Leveraging Motivation, Opportunity, and Ability Framework, ENEF 2016, Turin.
Oberoi, P., Patel, C., Haon, C., and Bodas-Freitas, I., 2016, Enhancing Outcome in Crowdsourcing Contests: Leveraging Motivation, Opportunity, and Ability Framework, 2016 American Marketing Academy Winter Marketing Educators' Conference, Las Vegas.
Oberoi, P., Patel, C. and Haon, C., 2015, Technology Sourcing for Website Personalization: A Supply-Side and Demand-Side Perspective, Academy of Marketing Science 2015, Denver.
Oberoi, P. and Haon, C., 2014, Diversity of community members and communication between them: Effects on contest performance, DRUID Academy 2014, Aalbourg.
Oberoi, P., Bodas-Freitas, I., and Haon, C., 2013, Solving Achilles's Heel Problem in Open Innovation: Role of Diversity of Contribution and Locus of Selection, 2013 Strategic Management Society Annual Conference Atlanta.
Oberoi, P. and Patel, C., 2013, Performance of Open innovation in IT-Based Services: Role of Outsourcing and Personalization, 2013 American Marketing Academy Winter Marketing Educators' Conference, Las Vegas.
Oberoi, P. and Patel, C., 2012, More is Less OR More is More? Role of Degree of Contribution and Selection in Performance of Open Innovation, British Academy of Management Conference, 2012, Cardiff.
Oberoi, P. and Saviotti, P.P., 2011, Impact of Cognitive Distance between firms on the likelihood of alliance formation: A study in biotechnology-pharmaceutical industry, DRUID-DIME Winter Conference 2011, Aalborg.
Oberoi, P., Patel, C., and Haon, C., 2011, Firm Openness and Performance: A Supply and Demand Side Perspective, ENEF 2011, Strasbourg.
Oberoi, P., Patel, C., Haon, C. and Freitas, I., 2010, Firm Openness and Performance, British Academy of Management Conference 2010, Sheffield.