Nour Eddine CHIADMI

Professeur associé
Nour Eddine CHIADMI
  • Department Marketing
  • Areas of research Co-creating the Customer Experience, Participatory/Collaborative Culture and Customer Engagement, The Experiential Dimension in Tourism, Travel and Air Travel, Innovation in New Tourism Products and Services
  • Teaching fields Experiential Tourism, World Business Cultures, Air Transport and Tourism Destination Development, Applications in Tourism Management, Business Tourism Management, Meetings, Incentives, Conferences and Exhibitions (MICE), Designing and Marketing Travel Packages, Event and Destination Marketing, Experiential marketing, Services Marketing, Strategic Tourism Marketing, Tourism Destination Marketing


During his career, Dr Nour Eddine Chiadmi has acquired significant international expertise in the fields of Management and Marketing of Air Transport as well as in Travel and Tourism. He has more than twenty years’ experience in different cultural environments: Europe, North America, Arab-Africa and Asia. He joined Excelia Business School in 2008.

With qualifications in Business Administration from the University of Poitiers and in Marketing from the University of Paris Dauphine, he took the decision to join SHTM Polytechnic Hong Kong University to pursue his doctoral studies and thereby fulfil a long-held dream of helping to bring the academic and business worlds closer together. In 2014, he obtained his PhD in Hotel and Tourism Management and is now Associate Professor at Excelia Business School.

Dr Nour Eddine Chiadmi focusses on the exploration of two areas: on the one hand, conceptual and managerial, and, on the other, the pooling of synergies for a better world for all stakeholders in today’s society.