Professeur assistant
  • Department Marketing
  • Areas of research Consumer behaviour, Perceived value, Proximity, Attachment
  • Teaching fields Innovation marketing, Services marketing, Sports marketing, Market studies, Culture norms


After starting his career in the marketing and sales departments of several professional sports clubs (Manchester City, Sale Sharks, Tours FC), Jérôme Boissel started his teaching career in 2011. Initially he taught in several Business Schools and Universities then in 2019 he joined Excelia Business School, where he is now Assistant Professor.

His areas of research focus on consumer behaviour, including the concepts of perceived value, proximity and attachment. He is particularly interested in the evolution of these concepts among sports spectators, especially in a context of major change e.g. change of stadium/arena.

In parallel to this work, Jérôme Boissel has published several academic articles in peer-reviewed journals and regularly participates in academic conferences and seminars in France and abroad.
He is a reviewer for the Journal of Strategic Marketing and has recently been appointed Research & Knowledge Exchange Lead for The Football Collective, an association of teachers and researchers in sports management (football) in the UK.


Boissel J., des Garets, V. et Plichon, V. (2018). Role of the stadium in the value enhancement process of a rugby union match. Journal of Strategic Marketing, 26, 1, 106-121.

Boissel J. (2019). From a modern stadium to a post-modern arena: how Racing 92’s relocation to the Paris La Défense Arena has affected their spectators’ perception of value and attachment. 3rd International Football History Conference, Manchester, Royaume-Uni

Boissel J. (2017). The roles of proximity and stadium value in the value creation process of a sport event: the examples of rugby union and handball. 2nd World Association for Sport Management World Conference, Kaunas, Lituanie.

Boissel J., des Garets V. et Plichon V. (2016). Role of the stadium in the value creation process of a sporting event. 4th International Conference on Contemporary Marketing Issues, Héraklion, Grèce.