MSc in Transformations
of Tourism and Destinations

  • Languages
    • French
  • Location
    La Rochelle
  • Accreditation
  • Qualifications
    • Master/MSc (5 years of higher education)
  • Start date
Luc Béal
Head of MSc in Transformations of Tourism and Destinations Luc Béal

The MSc in Transformations of Tourism and Destinations provides you with an array of opportunities and prepares you to enter a multifaceted industry, whether in the travel business, working for travel agencies, tour operators or web operators, or working locally at a tourist information centre. Throughout the programme, industry professionals will be on hand to ensure that your learning is in perfect harmony with the realities of the industry.

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From overseas+33 (0)5 16 19 63 94
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  • The MSc in Transformations of Tourism and Destinations is a higher-education programme from La Rochelle Tourism & Hospitality School


    The MSc in Transformations of Tourism and Destinations is open to students who have already studied in higher education for a minimum of 3 years. The programme offers a variety of professional opportunities and will prepare you to enter a very diverse job market, whether as an actor in the travel industry (Incoming Tour Operator, Tour Operator, Virtual Tour Operator etc.) or as a professional working locally, in a specific city or region (e.g. city Tourist Information Centre). The MSc has been developed to ensure you enter the job market with ease, by preparing you to:

    • become a key player in the promotion of a tourist destination or an area, whether local, regional or national… from the conception of a tourism product or service through to its market launch.
    • become a fully-operational manager in an industry that is constantly evolving, particularly due to digital technology. By the end of the programme, you will have all the necessary knowledge and skills to tackle the major evolutions in the tourism industry.

    3 principal areas of focus

    - Digital Technology:because ‘digital’ represents more than 2/3 of industry turnover, and because it is not only transforming the way the industry’s traditional actors operate (Incoming Tour Operators, Tour operators etc.) but is also creating new careers (e.g. Traffic Manager).

    - The Customer Experience: because customer satisfaction means developing offers that are not merely a group of random ‘services’ thrown together.

    - Local areas and regions: because in a context of intense competition between destinations, it is essential to totally understand the dynamics of each destination: seasonality, type of clientele and tourism offer etc.


    • French Track – 100% taught in French

    Examples of courses

    Through the programme’s core course modules, you will learn about the issues and challenges related to destination management and destination attractiveness. In particular, you will study courses such as:

    • Territory Community Management: Generating Revenue from Identified Communities
    • Strategic Destination ManagementDestination MarketingOperational Destination ManagementProject ManagementConsultancy ProjectDestination Attractiveness – examples of best practice throughout the world

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

  • With a strong focus on sustainable and responsible tourism (TedQual accreditation from the World Tourism Organization), the MSc in Transformations of Tourism and Destinations includes courses to encourage students to design, produce and market responsible tourism offers.


    Year 1 - Core course modules
    • Profit Centre Management and Tourism Project Management
    • Resource Management
    • Reporting, Performance Analysis and Decision-Making
    • Corporate Law and Employment Law
    • Project Management
    • Key Skills and Competencies for the Tourism Industry
    • Business Game
    • The Customer Experience
    • Digital Marketing, Social Media and Community Tourism
    • Using Social Media to market a Tourism Offer
    • Impact of Digital Technologies on Regions, Competition, Mobility, Sustainable Development and Corporate Social Responsibility (CSR)
    • Ethics in Tourism
    • Business and Geocultural Seminar: North America, South and Central America, India, China, Japan, South Korea and Brazil
    • Key Project and Case Studies
    • Experiential and Personal Development
    • Languages: English, German, Spanish (other languages available via e-learning)

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

    Year 2 - Core course modules
    • Innovation, Communities and Regions
    • Advanced Community Management
    • Operational Techniques for Community Management
    • Brand Leadership and Experiential Marketing
    • e-Tourism & Distribution
    • Academic Writing Workshop
    • Global Code of Ethics for Tourism
    • Research Methodology

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

  • By joining the MSc in Transformations of Tourism and Destinations, you will be part of a School recognised for its expertise in tourism and hospitality management. This programme is the culmination of your studies during which you will have had many different experiences, both academic and professional, in France and abroad.

    Preparing you for the demands of the corporate world, this MSc, combining academic learning with real-life professional experience, will ensure that you are fully prepared to enter the job market.

    Each year consists of 2 semesters, followed by an internship (4 months in Year 1, 6 months in Year 2). These internships can be carried out in France or abroad (this is the case for more than 30%). Each student is guided by a mentor, who is a active industry professional, a specialist from the sector in which the student would like to work. In most cases, mentors are graduates of the programme. They provide valuable advice throughout the year in areas such as: your internship research strategy, developing your professional network etc.

    Year 1


    You can choose to carry out a 2-month social and humanitarian Humacité© project, in France or abroad.

    Key Project

    Throughout the year, in collaboration with the Agence Départementale du Tourisme (regional tourist board), you will participate in a key project to analyse the performance of the destination, using a destination management software tool.


    Year 2

    Consultancy Project

    You will carry out a consultancy project on behalf of a major player in the industry (e.g. Atout France, Futuroscope). In groups, you will complete a detailed analysis of the issue and then present your findings and associated recommendations to a panel made up of managers from the partner company.


    • La Rochelle – How can we adapt to our local area? World Forum event for a Responsible Economy 2016
    • Paris – Developing a night-time tourism economy. Welcome City Lab 2016
    • How can we continue to develop our business? Yescapa, specialist in the hire of motorhomes between private individuals: Exploring the possibilities of joint promotions with local and regional tourist areas as well as the promotion of new tourist routes, less accessible tourist destinations within the area and specialist tourist products or services (outdoor tourism, nature tourism etc.).

    Industry Seminars

    Several times a year, graduates visit the School to present and explain the different strategies adopted by industry professionals or perhaps to give a presentation on a specific career.

    End-of-studies dissertation

    Your programme culminates with your end-of-studies dissertation, which enables the School to evaluate your ability to understand and deal with a complex issue through theoretical analysis and practical insight. This dissertation is a real opportunity to conduct research on an operational theme, supervised by research lecturers, and will have an important place on your CV. It will demonstrate your capacity to identify industry-specific issues, undertake analytical work and assess your findings, as well as providing proof of your ability to present relevant, operational and practical solutions.

  • Graduate Careers

    The MSc in Transformations of Tourism and Destinations prepares students for careers in destination management.

    Our graduates finish their studies as fully-operational managers, working in a wide variety of posts in:

    • Travel Agencies
    • Tour Operators
    • Incoming Tour Operators
    • Tourist Information Centres
    • Local and Regional Tourist Boards
    • Internet-based Travel Operators

    Length of time required to secure a job

    • 85% of our graduates find a job within 6 months of graduating
    • 35% find a job before the end of their studies


    • 42% work abroad, the principal countries being United Kingdom, Spain, Australia, India, United Arab Emirates, Indonesia

    A number of industry sectors

    43% Hospitality and Catering
    20% Event Management
    18% Travel Industry Management
    8% Tourist Boards
    5% Leisure and Entertainment
    6% Other sectors of tourism

    (2018 figures)

  • School Fees for the 2018-2019 academic year

    European students*

    Year 1 & 2 €22200 (or €11100 per year)
    Year 2 only €12800

    *28 member states of the European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France and French Overseas Territories, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom.

    Non-European students

    Year 1 & 2 €25500 (or €12750 per year)
    Year 2 only €14500

    The above fees are provided for information purposes only and are subject to change from one year to the next.

    Financing your studies

    Click here for information about the cost of studying


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