• Languages
    • French
  • Location
    La Rochelle
  • Accreditation
    • AACSB
    • Bachelor des CCI
    • RNCP Level II
  • Qualifications
    • Bachelor (3 years of higher education)
      Accredited by the French Government
  • Start date
    • September
    • November
    • January
Lucile Ouvrard
Heads of the Bachelor Business programme Lucile Ouvrard

The Bachelor Business programme provides students with a solid foundation in business, enabling them to discover the fundamentals of management (marketing, accounting and finance, human resources and business strategy). In addition, the programme can be personalised to reflect the goals and project of each of our students. They confidently develop their professional project, thereby guaranteeing their future employability.

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  • Bachelor in Business – La Rochelle Business
    School’s 3-year post-High School programme

    CEFDG Visa Bac+3


    The Bachelor in Business is available on our La Rochelle campus.

    The Bachelor Business is a 3-year general business management programme, open to students who have graduated from High School or international equivalent. Admissions is via a selective entrance test. The course is a Bachelor degree covering the fields of business, sales and marketing management and aims to prepare students for the business world in both France and abroad. It acts as a springboard for further studies (e.g. Master in Management programme, MBA or MSc) or, thanks to the various internships undertaken, students may opt to go straight into the job market (100% employment rate).

    The Bachelor Business programme offers you, the student, the possibility of personalising your studies to reflect your professional project and future goals.

    Year 1

    In Year 1, the focus is on acquiring management fundamentals (sales techniques, accounting, introduction to marketing, consumer behaviour, economics, oral communication, general knowledge, languages etc.).

    Within the supportive framework of the Business School, you will progress on both an academic and personal level. You will get involved in the various student clubs and societies. You will have a first-hand experience in customer relations within a company.

    You will have 4 key experiences:
    • a voluntary project – through a club or an association
    • a sales project – you will have your first experience of customer relations within a company
    • applied market studies
    • Humacité© project – if you wish to do so, you can carry out a social, humanitarian or civic voluntary project in an NGO or an association

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached. 

    Year 2

    In Year 2, you can choose one of the following possible pathways:

    Classic Track

    • Course details: you will strengthen your knowledge of the fundamentals and carry out a 5-month internship to develop your business and/or financial skills.

    Association Entrepreneurship Track 

    • Course details: you will get involved in one of the School’s associations by taking on a role of responsibility such as President, Treasurer, Head of Communications etc. In addition to your core courses, you will attend managerial lectures and seminars to train you for your role. This track is preparation for the Entrepreneurship specialisation in Year 3.

    International Track

    • Course details:
      • Internships are carried out abroad and there is the opportunity of academic expatriation in Year 2 and/or Year 3
      • Possibility of 2 successive expatriations in our partner universities
      • New for 2017-2018: Double Degree with the Université du Québec à Trois-Rivières (UQTR) 
      • This track is preparation for the International Business specialisation in Year 3

    Discover our partner universities

    Double Degree Track 

    • 2 possible choices depending on your professional project: 
    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached. 


    Year 3

    In Year 3, the focus is on selecting a specialisation and understanding company strategy.
    In the first semester, you will hone your job-specific skills to provide you with the necessary competencies for your professional project. The year finishes with a company-based internship.


    11 specialisations in La Rochelle and 3 specialisations in Angoulême




      Classic Work-Study Language La Rochelle Angoulême Paris Nantes Marseille
    Banking & insurance web 2.0   x FR x        
    Entrepreneurship x   FR x        
    International Business x   EN x        
    Sales Management x x FR x        
    Relationship Management x x FR x        
    Real Estate Management x   FR     x x x
    Management & Human Resources x x FR   x      
    Webmarketing x x FR   x      
    Wine & Spirits x x FR   x      
    Digital Communications x   FR x        
    Digital Transformation of Companies   x FR x        

    Specialisations in detail


    Advisors take responsibility for their clients, they analyse their client’s needs in terms of banking, insurance and peripheral services, and create customer loyalty. They fully understand risk management in daily life and proactively manage their portfolio.



    Entrepreneurs create a company or buy an existing business. They must understand the different legal, commercial, and financial forms of a company, know how to implement a business plan and know the various mechanisms of corporate taxation.



    International Business Managers carry out activities in all types of companies, in France or abroad, with a total command of the English or Spanish language. They develop sales and marketing techniques adapted to the specific context of the geocultural area in which they operate.



    Sales Managers fully master sales and marketing techniques, know how to manage a budget and have excellent customer relations as well as advanced management and presentation skills. They are able to manage a portfolio of customers and brands, to highlight the value of their products and have outstanding negotiation skills. They are responsible for their team and manage and monitor the turnover generated by their own and their team’s activity.



    Relationship Marketing Managers carry out projects that can stem from the initial contact with customers or from an ongoing loyal relationship with them. They are in charge of managing the relationship with customers. They have an excellent understanding of the latest CRM tools and the necessary marketing activities that will be beneficial to the company.


    REAL ESTATE MANAGEMENT* (double degree with ESPI School of Real Estate Professions)

    Real Estate Advisors evaluate the potential of a real estate asset and define the relevant arguments supporting their decision, according to the market. They coordinate the drafting of contracts and the administrative follow-up of transactions. Their work requires versatile skills in the areas of negotiation, accounting, administrative or legal management and human relations.

    * Accessible to students enrolled since Year 1, this specialisation gives students the opportunity of obtaining qualifications from two Schools (Excelia Group and ESPI).


    Human Resources Managers are involved in ensuring the relevance and the optimisation of the company’s human resources to reflect company strategy. They perform a vital role in various fields: recruitment, redundancies, training plans etc. They must be totally openminded and have a great capacity for listening and negotiation.



    Web Marketing Project Managers have an excellent knowledge of online marketing tools to increase traffic and sales on a website. They develop the company’s digital strategy. They are very interested in e-marketing and always on the lookout for the latest tools and techniques.



    Whether as manager of a business unit, a wine tourism manager, an export manager or someone responsible for communication and marketing, wine & spirits professionals develop a genuine understanding of the product from its marketing right through to its commercialisation for export, particularly pertinent for products in the luxury market.



    ‘Digital Communications Manager’ is a new role within companies combining both sales skills and technical know-how. These managers are technically trained in new offline and online communication tools (image optimisation, logo creation, running a blog or a digital community, visual storytelling). They develop and manage sales initiatives in line with the company's digital communications strategy.



    Digital Project and Digital Transformation Managers have dual competencies which enable them to combine their knowledge of IT tools (technology) with business management. These dual skills, which companies now expect, have necessitated the creation of an educational programme focussing on IT skills linked with business management, aimed at understanding company strategies and issues.

    Double degree
    • Provided that students joined the programme at the start of Year 1, in Year 2 they can opt for a double-degree track with the IAE La Rochelle University School of Management which will culminate in them being awarded the Bachelor in Business as well as the Management degree from the IAE.
    • The Real Estate Management specialisation enables students to be awarded both the Bachelor in Business as well as the GESAI (Gestionnaire d’Affaires Immobilières) Bachelor from the Ecole Supérieure des Professions Immobilières.
    • The Digital Transformation of Companies specialisation culminates in a double-degree: the Bachelor in Business and the Bachelor from the EIGSI Engineering School La Rochelle.
    • The Digital Communications specialisation culminates in the awarding of the Bachelor in Business along with a ‘certificate of competence’ issued by La Rochelle Digital School.

    The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached. 

  • The Bachelor Business programme offers you a wealth of experiences, that are both intense and in harmony with your professional project... experiences that embody the core values of Excelia Group.


    During your studies, you can undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia Group, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

    To find out more

    Professional experience

    Each year of study includes professional experience (company-based internships), carried out in France or abroad.
    By the end of your studies, you will have completed a minimum of 13 months’ company-based experience (24 months for those on the work-study track).
    Your end-of-studies internship (4-6 months) may be considered as a pre-employment internship.

    To find out more

    Work-study Track

    Your Bachelor Business degree can be carried out via the work-study track.
    This track is available in Year 3.
    If you choose this option, you will need to secure an employment, apprenticeship or internship contract (such as a ‘contrat de professionnalisation’ or ‘contrat d’apprentissage’) with a company.


    • Year 2: 2 days at School / 3 days in a company
    • Year 3: 1 week at School / 3 weeks in a company

    Depending upon the type of contract you have, the company might cover your tuition fees.
    Please note: only certain specialisations offer the possibility of a work-study format.

    To find out more


    International experience

    In Year 1, all students must carry out a Humacité© project or an internship which can be undertaken abroad.
    In Year 2, you can choose to join the International Track.
    In Year 2 or Year 3, you have the option of academic expatriation in one of our partner universities.
    In Year 3, you can choose the ‘International Business’ specialisation.

    Discover our partner universities



    Students interested in entrepreneurship can choose to join the Entrepreneurship Association Track in Year 2. Then in Year 3, they can choose the Entrepreneurship specialisation and study for a D2E entrepreneurship qualification with the University of La Rochelle.

    Student Associations

    For the Bachelor Business programme, being part of an association is compulsory as it enables you to develop your managerial skills. This forms one of the programme’s modules and is evaluated at the end of the year. There is a choice of some 40 associations at Excelia Group that will put your skills to the test… all within a secure and professional framework.

    To find out more

    Support, guidance and mentoring

    Throughout your studies, you will benefit from personalised support and guidance. The School offers workshops structured around personal development, communication tools (such as CVs and cover letters), understanding the job market, learning about different careers and developing your professional network.
    In addition to this, you will have a personal tutor who is there to help you with your choice of internship, study path and professional orientation.
    Furthermore, the School offers a system of mentoring, provided by students in Year 3 who are on hand to help you academically, if need be.

  • Careers

    Graduates from the Bachelor Business programme can choose from a multitude of careers in operational management, primarily in sales, business and marketing… both in France and internationally.

    Examples of jobs chosen by our graduates:

    • Customer Relations Manager
    • Sales Manager
    • Head of Communications and Webmarketing
    • Sales Engineer
    • Head of Business Development
    • Manager of an SMB
    • Head of Recruitment
    • Digital Marketing Assistant

    Length of time required to secure a job

    100% of our graduates find a job within 6 months of graduating with 16% securing employment before the end of their studies


    € 26k average salary within 3 years of graduating 

  • Tuition Fees 2018-2019

    Students from within the European Union*
    Year 1 7200€
    Year 2 7500€
    Year 3 7500€

    *28 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The United Kingdom.

    Students from outside the European Union
    Year 1 8600€
    Year 2 8900€
    Year 3 8900€

    Work-study Track
    Year 3 8500€**

    Tuition fees are provided for information purposes only and are subject to change from one year to the next

    ** Tuition fees paid by the host company or financed by an OPCA (approved collection agency). The work-study track is open to all students from within and outside of the European Union

    Financing your studies

    Click here for further details on the cost of studying in La Rochelle


  • The Bachelor Business programme also acts as a springboard to further studies such as the:

    Master in Management

    Access MSc

    Masters of Science (MSc)

Looking to find out about other programmes?

Let us help you with your choice of studies

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