Lili ZHENG

Professeur associé
Lili ZHENG
  • Department Marketing
  • Areas of research Digital marketing, e-commerce, Online consumer behavior and consumer decision making Online consumer satisfaction and loyalty Consumption emotions Social media and online community Cross-cultural comparison study Socially responsible consumption, sustainable development
  • Teaching fields Digital marketing Marketing 2.0 Communications and advertising E-Reputation Communication strategy in Luxury Consumer behavior Services marketing Community management

Biography

Dr. Zheng Lili is an assistant professor of marketing at La Rochelle Business School (France). Her research focuses on online consumer behavior, consumer satisfaction & loyalty, consumer perceived risk & trust toward online purchase, social media in banking, tourism, clothing, and food, beverages industry. She also works on cross-cultural comparative studies. Her works are published in academic journals and conferences. She is member of several scientific associations, reviewer for various associations and journals.

Publication(s)

Article Publications
ZHENG, L.-L. et RUEL, S. (2017), « Comment collaborer avec nos amis venants de loin ? L’impact culturel sur le développement de la relation acheteur fournisseur dans un contexte international », Gestion 2000, 2017/1, vol. 34, 117-140, DOI : 10.3917/g2000.341.0117.
ZHENG, L.-L. (2017), “Does online perceived risk depend on culture? Individualistic versus collectivistic culture”, Journal of Decision Systems, vol. 26, n° 3, 256-274.

Books
ZHENG, L.-L., PLAISENT, M., ZUCCARO, C., BERNARD, B., FAVREAU, S. « Introduction à l’analyse des données de sondage avec SPSS », Presses de l'Université du Québec, Québec, Canada, 2018
ZHENG, L.-L., PLAISENT, M., ZUCCARO, C., BERNARD, B. « Introduction à la modélisation d'équations structurelles avec AMOS dans la recherche en gestion », Presses de l'Université du Québec, Québec, Canada, 2017
Plaisent, M., Daygagbil, F., ZHENG L.-L., Zuccaro, C. et Bernard P. (2016), « Web-Surveys Issues and Methods: A Primer», Les Éditions de l’Institut Fidal Inc. 81 pages.