Marie-Noëlle RIMAUD

Professeur associé
Marie-Noëlle RIMAUD
  • Department Marketing
  • Areas of research Academic research on tourism development in sensitive areas, particularly coastal areas (Fondation de France project) and polar areas; in territorial marketing; articles and cases on association/company partnerships (social responsibility). From pedagogical research, several structuring projects have been set up with students (reverse pedagogy experience) and companies (case studies).
  • Teaching fields Marketing and management of tourism and leisure: events, territorial marketing, ecotourism & sustainable tourism / Methodology of case studies


After a career as an international lawyer (international arbitration France - Canada), Marie-Noëlle Rimaud joined the territorial civil service, first as Deputy Director of Cabinet, then Director of Sports of a region. She then took over the management of a scientific and technical culture area dedicated to the coast, and was then responsible for the development of the regional nautical sector (Poitou-Charentes).

She joined the Sup de Co La Rochelle Group in 2005, both as a teacher and researcher in event marketing, tourism and leisure and as Head of the Master's Management of event projects.

From 2010, she took on the responsibility of a case study mission, as Delegate, before creating the INNOV Case Lab case laboratory in 2015 and becoming its Director.


Realization of many pedagogical cases in marketing, strategy and sustainable tourism, including "Hénaff" case Award for the best SME case study (2012); Repositioning of Jardin Bio brand (2013) Top case in marketing; "Remy Martin" case (2015) NACRA Award and many cases on regional actors.
- Participation in two case books "10 cases in CSR" Ed. Dunod (2016) and "Cases in Marketing - 2nd edition" Ed EMS (2017)
- Participation in the various editions (2006 / 2018) of the Francophone tourism research conference "Les Rendez-vous Champlain", research on gastronomy and event marketing;
Research and publication on Integrated Coastal Zone Management and intangible maritime heritage (Article in the book "Yachting and urbanity - The integration of ports in contemporary cities" (June 2017), research on the territorial impacts of pedestrian leisure activities on littoral zone Fondation de France (2017 / 2020).