- Department Marketing
- Areas of research Open Innovation, Crowdsourcing, Crowdfunding
- Teaching fields Innovation Marketing, Principles of Marketing, International Marketing, Marketing Research
Dr. Poonam Oberoi is Assistant Professor of Marketing at ESC La Rochelle. She was a PhD Candidate and an Affiliate Professor of the Marketing Department at Grenoble Ecole de Management. Her research focuses on open innovation and her objective is to relate both the implementation decisions and the contextual factors of open innovation with the resulting level of performance. Her research has been published in Journal of Business Research and M@n@gement.