Valentina KIROVA

Professeur associé
Valentina KIROVA
  • Department Marketing
  • Areas of research Strategic Marketing Tourism Marketing Innovation Marketing
  • Teaching fields Brand Management Customer Relationship Management e-Customer Relationship Management Market Research Consultancy Project


Valentina Kirova holds a PhD degree in Marketing from the University of Bordeaux, France. She is currently Associate Professor at La Rochelle Business School - Excelia Group, France. Her recent research focuses on strategic marketing and tourism issues and has been published in peer-reviewed journals such as Information and Management, Revue d'économie régionale et urbaine, Journal of Business Research, and Teoros. Valentina Kirova has authored many case studies referenced at the CCMP and resulting from collaborations with major companies such as Rémy Martin, EDF, Cultura and Léa Nature.