Kenneth DEANS

Professeur
Kenneth DEANS
  • Department Marketing
  • Areas of research B2B Clusters Digital Marketing e-Commerce Services Marketing Augmented Reality (AR) Marketing Strategy Marketing Education
  • Teaching fields Digital Marketing e-Commerce Services Marketing Marketing Strategy Principles of Marketing

Biography

Dr Kenneth Deans has been a full professor at La Rochelle Business School, Excelia Group since 2014. Originally a scientist, Ken has a PGrad Marketing qualification, a PhD working with Pilkington on the diffusion of high-tech medical innovations and has worked with "Aviation Corporation of America", "Scottish & Newcastle Breweries" and "Cadbury Schweppes". He also created and ran his own online business between 2005 and 2011.

Since 1984, he has taught undergraduate, masters, MBA and Executive programs (Marketing Management, Marketing Strategy, Marketing Services, Internet Marketing and B2B Marketing) in New Zealand, Scotland, Poland, Hungary, China, Chile and France.

His current research interests are in the areas of: Marketing Services, Strategic Use of Web Technologies in Marketing, B2B Clusters, Augmented Reality, Entrepreneurship and Strategy. His research projects, in collaboration with international researchers have led to publications in journals (30+), books-chapters (10) and refereed conferences (85+) as well as numerous seminars within companies and organisations. During these years, he successfully supervised many "Honours" (60+), Master (50+) and Doctorate (8) students.

Ken is currently a member of the Review Board of the ‘European Journal of Marketing’, a member of the editorial board of the ‘Australasian Marketing Journal’, a past member of the editorial board of the ‘Journal of E-Government’, ‘Journal of the Internet Business’ and ‘International Journal of Information Systems and Supply Chain Management’ and was guest editor of the ‘Journal of Customer Behaviour’ in 2007 and ‘Marketing Intelligence & Planning’ in 2003.

He has served on numerous committees of Departments, Business Schools and Universities and was ‘Department Head’ from 2007-2013. He was Chair of the 2007 ANZMAC Conference and served on the ANZMAC Executive Committee for 7 years, two years as Treasurer and was elected President in 2009. During that time, he and his executive established memoranda of understanding with EMAC and KAMS.

ResearchGate: https://www.researchgate.net/profile/Kenneth_Deans

Publication(s)

(i) Journal Articles

1. Allimamy S., Deans K. R. and Gnoth J., (forthcoming) The Effect of Co-creation through Exposure to Augmented Reality on Customer
Perceived Risk, Trust and Purchase intent - An Empirical Analysis, International Journal of Technology and Human Interaction,
Volume 17, Issue 3, Article 2.

2. Felzensztein C., Deans K. R. and Gimmon E. (2018) Coopetition in regional clusters: Keep calm and expect unexpected changes,
Industrial Marketing Management, Vol 69, pp 116-124.

3. Al-Imamy S., Deans K. R. and Gnoth J., (2018) The Role of Augmented Reality in the Interactivity of Co-creation - A Critical
Review, International Journal of Technology and Human Interaction, Volume 14 Issue 3, pp 88-104 .

4. Felzensztein C., Deans K. R. and Dana L-P., (2018) Small Firms in Regional Clusters: Local Networks and Internationalization in the
Southern Hemisphere, Journal of Small Business Management, Volume 57, Issue 2, pp 496-596.

5. Bressolles, G., Deans K. R. and Durrieu, F. (2015) Service quality, customer value and satisfaction relationship in the online
environment: an examination, International Journal of Retail and Distribution Management. Vol 43, Number 8 pp 727-751.

6. Tigre Moura, F., Gnoth J. and Deans, K. R., (2015) Localizing Cultural Values on Tourism Destination Websites: The Effects on
Users’ Willingness to Travel and Destination Image, Journal of Travel Research Vol 54, No 4, pp 528-542

7. Felzensztein, C. and Deans, K. R. (2013) Marketing Practices in Wine Clusters: Insights from Chile, Journal of Business and
Industrial Marketing Volume 28 No. 4.

8. Chai, J.C.Y., Deans, K. R., and Biggemann, S. (2012) The influence of acculturation on consumer relational bonding in banking
relationships, Journal of Strategic Marketing. Vol. 20. No. 5, pp 393-410.

9. Chua, A. P. H., Robertson, K., Parackal, M. and Deans, K. R. (2012) Conveying Trust: Transparency and Credibility Methods in
Corporate Blogs, New Zealand Journal of Applied Business Research, Volume 10, Number 2, pp 1-15.

10. Ghandour, A., Benwell, G. and Deans, K. R., (2011) Measuring the Performance of eCommerce Websites – An Owner’s Perspective,
Pacific Asia Journal of the Association for Information Systems. Volume 3, Number 1, pp 1-29.

11. Tanakinjal, G.H., Deans, K. R. and Gray, B. J. (2011) Intention to Adopt Mobile Marketing: An Exploratory Study in Labuan,
Malaysia, Asian Journal of Business Research. Vol. 1, No. 1, pp 62-79. (ISSN: 1178-8933)

12. Tanakinjal, G. H., Deans, K. R. and Gray, B. J. (2010) Innovation characteristics, perceived risk, permissibility and trustworthiness in
the adoption of mobile marketing. Journal of Convergence Information Technology, 5(2), pp 112-123.

13. Chua, A. P. H., Parackal, M. and Deans, K. R. (2010) Conceptualising Co-creation of Value via Corporate Blogs: A Proposed
Research Framework’, International Journal of the Computer, the Internet and Management, Vol. 18, pp 1-8. (ISSN 0858-7027)

14. Tanakinjal, G. H., Deans, K. R., and Gray, B. J. (2010) Third screen communication and the adoption of mobile marketing: A Malaysia
perspective. International Journal of Marketing Studies, 2(1), pp 36-47.

15. Ghandour A., Benwell, G. and Deans K. R. (2010) Measuring eCommerce Website Success. Interdisciplinary Journal Of
Contemporary Research In Business, Volume 1, Number 12, pp 21-41

16. Chua A. P. H., Deans K. R. and Parker C. M. (2009) Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a
Proposed Future Research Agenda, Australasian Journal of Information Systems, Volume 16 Number 1, pp 117-136.

17. Knight J. K., Gao, H., Garrett T. and Deans K. R. (2008) Quest for Social Safety in imported foods in China: Gatekeeper perceptions,
Appetite 50, pp 146-157.

18. Tanakinjal G. H., Deans K. R. and Gray B. J. (2007) Management of Permission-Based Mobile Marketing Diffusion: A Conceptual
Model, International Journal of Business Management, Volume. 2, Number 6, pp 52-59.

19. Gray B.J., Matear S., Deans K. R. and Garrett T. (2007) Assessing Sources of Competitive Advantage in a Service Dominant World,
Australasian Marketing Journal. Volume 15, Number 1, pp 69-75.

20. Connon N., Thyne M. and Deans K. R. (2007) Corporate travel procurement: the client agency relationship, Journal of Customer
Behaviour, Volume 6, Spring Issue, pp 93 – 108.

21. Deans K. R. and Thyne M. (2007) Changes, challenges and cherished paradigms – online customer behaviour, Journal of Customer
Behaviour, Volume 6, Spring Issue, pp 1 - 4.

22. Loane S., Bell J. and Deans K. R. (2006) Internet adoption by rapidly internationalising SMEs: a further challenge to staged e-
adoption models, International Journal of Entrepreneurship and Small Business, Volume 4 Issue 3, pp 277 - 290.

23. Weischedel B., Matear S. and Deans K. R. (2005) The Use of E-Metrics in Strategic Marketing Decisions – A Preliminary
Investigation, International Journal of Internet Marketing and Advertising, special issue ‘Future Directions for Future Digital
Management’ pp 55-60.

24. Weischedel B., Matear, S. and Deans, K. R. (2005) A Qualitative Approach to Investigating Online Strategic Decision-Making,
Qualitative Market Research, Volume 8, Number 1, pp 61-76.

25. Karjaluoto, H., Niinikoski, S., Karjalainen, A., Kuortti, K., Deans, K. R. and Gnoth, J. (2004) Creative Benchmarking In Marketing
Education: Comparing Best Practices Among Divergent Universities, Journal for Advancement of Marketing Education, Volume 5,
Winter, pp 27-36.

26. Sinkovics, R. R., Bell J. D. and Deans K. R. (2004) Using Information Communication Technology to Develop International
Entrepreneurship Competencies, Journal of International Entrepreneurship, Volume 2, Issue 1-2, pp 125 – 137.

27. Deans, K. R., Gray, B.J., Ibbotson, P., Osborne, P. and Knightbridge, K. (2003) Web marketing practices of service providers, Service
Industries Journal, Volume 23, Number 3, pp 82-102.

28. Deans, K. R. (2003) Issues in Internet Marketing, Marketing Intelligence & Planning, Volume 21, Number 2, pp 77-78.

29. Adam S., Mulye R., Deans K. R. and Palihawadana D. (2002) e-Marketing in Perspective: A Three Country Comparison of Business
Use of the Internet, Marketing Intelligence & Planning, Volume 20, Number 4 pp 243-251.

30. Bell J. D., Deans K. R., Ibbotson P. and Sinkovics, R. (2001) Towards the Internetionalisation of International Marketing Education,
Marketing Education Review, Volume 11 Number 2, pp 69-79.

31. Hamlin R., Deans K. R. and Welsh R. (2000) Virtual Packaging: A Challenge for the 21st Century, Journal of Food Distribution
Research, Volume 31, No. 1, pp 210-223.

32. O’Brien E. M. and Deans K. R. (1996) Educational Supply chain - A Tool for Strategic Planning in Tertiary Education”, Marketing
Intelligence & Planning , Volume 14, Number 2, pp 33-40.

33. Smith G. and Deans K. R. (1996) Partnerships: research finds many definitions to familiar terms, Printed Circuit Fabrication,
Volume 19, Number 10, October, pp 28-31.

34. O’Brien E. M. and Deans K. R. (1995) The Position of Marketing Education: A Student versus Employer Perspective, Marketing
Intelligence & Planning , Volume 13, Number 2, pp 47-52.

35. Fletcher K., Buttery A. E. and Deans K. R. (1988) The Structure and Content of the Marketing Information System: A Guide for
Management, Marketing Intelligence & Planning, Volume 6, Number 4, pp 27-35 (MIP Award of Excellence - Best Paper 1989).

(ii) Conference Papers (refereed)

1. Wilson B., Ruiz-Gutierrez J., Deans K. R. and Taylor C. R., (2019) The Botero Museum and Bogotá: Branding History and Place,
Business Association of Latin American Studies (BALAS) Conference Proceedings, Lima, Peru, 10th -12th
March.

2. Alimamy S., Deans K. R. and Gnoth J., (2017) An empirical investigation of Augmented Reality to reduce customer perceived risk,
World Marketing Congress, Christchurch, July 2017.

3. Guthrie J. C., Potdar B., Deans K. R and Gnoth J., (2017) Look After Your Staff and They’ll Look After You: Are Good Relationships
the Key to Loss Prevention?, Recent Advances In Retailing and Consumer Services, Burnaby, Canada, 26th - 29th June.

4. Alimamy S., Deans K. R. and Gnoth J., (2016) Augmented Reality: Use cases and future considerations in Marketing, ICLIE16
Conference, Dubai.

5. Guthrie J. C., Potdar B., Deans K. R and Gnoth J., (2016) The influence of changes in the behaviour of shoplifters on loss prevention
management, legislation and law enforcement, EIRASS Conference, Edinburgh, Scotland.

6. Deans K. R., Felzensztein C. and Rodriguez C., (2016) Handle “Country of Origin Effect” With Care: Lessons for Researchers and
Managers, Business Association of Latin American Studies (BALAS) Conference Proceedings, Guayaquil, Ecuador, 10th -12th
March.

7. Ben Nasr I, Deans, K. R. and Thomas, L., (2016) The brand website`s potential for conditioning the experience of mental imagery:
the role of website usability, ICTO2016 Conference, Paris, 3rd - 4th March

8. Ben Nasr I, Deans, K. R. and Thomas, L., (2015) The brand website`s potential for conditioning the experience of mental imagery:
the role of website usability, Global Fashion Management Conference, Florence, Italy, 25th – 28th June.

9. Deans K. R., and Felzensztein C. (2015) Internationalization of clustered firms: lessons from entrepreneurial wine family businesses in
the Southern Hemisphere, Business Association of Latin American Studies (BALAS) Conference Proceedings, San Juan, Puerto
Rico, 9th -11th April.

10. Deans K. R., Felzensztein C. and Rodriguez, C., (2014) “Handle “Country of Origin Effect” with Care: Lessons for Researchers and
Managers”, Academy of Wine Business Research Conference, Geisenheim, Germany, 27th – 30th June. ISBN 978-3-00-047628-0,
pp 1-19.

11. Deans K. R. and Felzensztein C., (2014) Internationalisation of clustered firms: Lessons from Small Countries of the South,
Conference Proceedings Business Association of Latin American Studies (BALAS), Port of Spain, Trinidad, 9th – 11th April.

12. Garry T. and Deans K. R., (2013) Consumer Resilience and the Quest for Alternate Third Places in Post-Quake Christchurch,
Academy of Marketing Conference, Cardiff, Wales, 9th-11th July, pp 1-7.

13. Gray B. J. and Deans K. R., (2013) Improving the Sustainability of Market-Oriented Ventures in at-Risk Communities, Social
Business @ Anadolu International Conference, Eskişehir, Turkey, 29th – 31st May, pp 33-38.

14. Ghandour, A., Benwell, G. L., and Deans, K. R. (2013). An ‘elevator pitch’ value proposition for eCommerce websites of SMEs.
Proceedings of the International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE
& e-Tech) [CD-ROM], (pp. 59-68).

15. Deans K. R., Felzensztein C. and Gimmon E., (2012) Marketing Collaboration Changes in an Export Oriented Cluster, Australian &
New Zealand Marketing Academy (ANZMAC), Adelaide, Australia, (3rd – 5th December).

16. Gnoth, J., and Deans, K. (2012) Developing the tourism experience model. Proceedings of the Australian & New Zealand Marketing
Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

17. Felzensztein C., Gimmon E. and Deans K. R., (2012) International Oriented Clusters: Lessons from Latin America, Conference
Proceedings Business Association of Latin American Studies (BALAS), Rio de Janeiro, Brazil, p40.

18. Moura F. T., Gnoth J. and Deans K. R., (2012), The Effects of Localising Cultural Values on Tourism Destination Websites on
Tourist’s Willingness to Travel, IFITT Conference - Tourism Present and Future Services and Applications, Sweden. pp1-6.

19. Moura F.T., Deans K. R. and Gnoth J., (2012) Does the Localisation of Cultural Markers Affect User’s Destination image?
Conference Proceedings ENTER 2012 – eTourism Present and Future – Services and Applications, Helsingborg, Sweden.

20. Gray B.J., Deans K. R., Collier A., Ahn M., and McNaughton R. B. (2011). Improving SME innovation and commercialisation through
university partnerships. In Proceedings of the 4th IPSIM Innovation Symposium – Managing Innovation for Sustained
Productivity: Creating Advantage and Resilience, Wellington, New Zealand.

21. Loane S., Deans K. R. and McNaughton R., (2011) Using the Internet to facilitate international marketing and international
entrepreneurship research: Towards a netnographic approach, Conference Proceedings, Samoa 2 Conference, Apia, Samoa, pp1-
14.

22. Chai J. C. Y., Deans K. R., and Biggemann S., (2011), The influence of acculturation on ethnic consumer relational behaviour in
banking relationships. ACR conference, Beijing, China

23. Felzensztein C. and Deans K. R., (2011) Marketing Strategy, Innovation and Externalities: The Case of the Chilean Wine Cluster,
Conference Proceedings Business Association of Latin American Studies (BALAS), Santiago, Chile (13th – 15th April).

24. Moura F.T., Deans K. R. and Xie, J., (2010) “ Website Globalisation: Analysis of Australian, Chinese and New Zealand University
Websites, Australian and New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand (29th November – 1st
December) .

25. Harn A. P. C., Deans K. R. and Parackal M. (2009) Corporate Bogs in New Zealand: Motivations and Challenges, Australian & New
Zealand Marketing Academy (ANZMAC), Monash University, Australia (30th November – 2nd December).

26. Ghandour, A., Deans, K. R., Benwell, G., and Pillai, P. (2008) Measuring eCommerce website success, 19th Australasian Conference
on Information Systems, 3-5 December 2008, Christchurch, New Zealand.

27. Tanakinjal, G. H., Gray, B. J., and Deans, K. R. (2008) Trust development in mobile marketing: A conceptual model. International
Conference on Communcation and Media (i-COME 08). Corus Hotel, Kuala Lumpur, Malaysia (14-16 June 2008).

28. Ghandour A., Deans K. R. and Benwell G. (2007) The Impact of Customer Focus to the Success of Ecommerce Systems Among
Small and Medium Enterprises: A Conceptual Framework, Conference Proceedings Australian and New Zealand Marketing
Academy (ANZMAC), University of Otago, Department of Marketing, Dunedin, New Zealand, pp 637-643.

29. Tanakinjal G. H., Gray B. J. and Deans K. R. (2007) Diffusion of Permission-Based Mobile Marketing: A Conceptual Model,
Conference Poceedings Australian and New Zealand Marketing Academy (ANZMAC), University of Otago, Department of
Marketing, Dunedin, New Zealand, pp 3571-3576.

30. Ghandour A., Benwell G. and Deans K. R. (2007) The contribution of goal setting to the success of eCommerce systems among
small and medium enterprises in New Zealand, Pan-Pacific Conference XXIV of the Pan-Pacific Business Association, 2-4 June
2007, Dunedin & Queenstown, New Zealand, pp 21-23.

31. Tanakinjal, G.H., Deans, K.R., and Gray B. (2007) Mobile Advertising, Permission Marketing and Trust: A Conceptual Framework”,
New Zealand Pan Pacific Conference XXIV, University of Otago, Dunedin, pp 30-32.

32. Ghandour A., Benwell G. and Deans K. R. (2007) The impact of leadership on E-Commerce system success in small and medium
enterprises context, Small Enterprise Conference, building sustainable growth in SMEs, Waikato University, 23-26 September, pp
1-10

33. Loane S. P., Bell J. D. and Deans K. R. (2005) Internet adoption by rapidly internationalising SMEs, Proceedings of the EURAM
International Business and Entrepreneurship Conference. Conference, Germany, pp 1-23.

34. Weischedel B., Deans K. R. and Matear S. (2004) Emetrics - An Empirical Study of Marketing Performance Measures for Web
Businesses, Performance Management Association Conference July 28-30, Edinburgh, Scotland, pp 1-8.

35. Deans, K. R., Garrett, T. C., Matear, S., Gray, B. J., McCole, P. and Osborne, P. (2004) PBRF, RAE, TQA & AdJ: Making Sense and Use
of Academic Research, Academy of Marketing, Cheltenham, England, pp 1-8.

36. Yu H., Deans, K. R., Gray B. J., Garrett T. C., Matear S., Osborne, P. and McCole P. (2004) The Chinese Service Sector – How Do We
Compare?, International Conference on Service Systems and Service Management, Beijing, China, pp 1-5.

37. Deans K. R., Gray B and McCole P. (2004) Improving service sector competitiveness – the MPC Experience - Best Practices in
Internet Marketing, 6th Australasian Services Marketing Workshop, Department of Marketing, University of Otago, pp 127 - 130
[ISBN 1-877156-26-6].

38. Wong M. O., Deans K. R. and Todd S. J. (2003) Factors contributing to online community members’ commitment: a conceptual
model. ANZMAC Conference, Adelaide, Australia, pp 1776 – 1783.

39. Wong M. O., Todd S. J. and Deans K. R. (2003) Consumer relational benefits and switching costs in Internet-based electronic
markets: a conceptual exploration. ANZMAC Conference, Adelaide, Australia, pp 1767 – 1775.

40. Deans K. R. and von Allmen S. (2003) Are You Being Served? CD-ROM Proceedings of The Ninth Australian World Wide Web
Conference, Gold Coast, Australia, pp 332–338.

41. Weischedel, B., Matear, S. and Deans, K. (2003) The use of e-metrics in strategic marketing decisions- A preliminary investigation.
CD ROM Proceedings of the Business Excellence 1; 1st International Conference on Performance measures, Benchmarking and
Best Practices in New Economy. Putnik, G. & Gunasekaran, A. (eds) University of Minho, Portugal pp 55-60.

42. Gray B. J. and Deans K. R. (2003) Service Firms Adoption and Use of the Internet: Closing the Gaps, Proceedings of the 5th
Australasian Services Research Workshop, Monash University, Australia, pp 19-23.

43. Sinkovics R., Bell J. and Deans K. R. (2002) Using Information Communication Technology to Develop International
Entrepreneurship Competencies, In 5th McGill Conference on International Entrepreneurship, McGill University, Canada.

44. Wong M. O., Todd S. and Deans K. R. (2002) Internet-Based Business-Consumer Relationship Development: A Conceptual Model,
Marketing Networks in a Global Economy - Joint EMAC and ANZMAC Research Symposium, Perth, Australia. CD-ROM
proceedings.

45. Deans K.R., Nind D. and Murray C. (2002) Golf Business, Lunch Business & Phone Business: Is New Zealand Ready for e-Business?,
CD-ROM Proceedings of The Eighth Australian World Wide Web Conference, Sunshine Coast, Australia, pp 457 – 471.

46. Deans K.R. and von Allmen S. (2002) Poo Poo Portals at Your Peril, CD-ROM Proceedings of The Eighth Australian World Wide
Web Conference, Sunshine Coast, Australia, pp 117 – 135.

47. Deans K.R., Osborne, P. and Gnoth, J. (2002) Creating Usable and Competitive Web Sites for New Zealand Tourism Operators, 4th
Australasian Services Research Workshop, Monash University, Australia, pp 51-53.

48. Adam, S. and Deans K.R. (2001) Inter-Study Comparisons of Small Business Internet Use in Australia and New Zealand, CD-ROM
Proceedings of The Seventh Australian World Wide Web Conference, Coffs Harbour, Australia, pp 1-10.

49. Adam S., Mulye R and Deans K. R. and Palihawadana D. (2001) A Three Country Comparison of Internet Marketing, ANZMAC
Conference, Auckland, New Zealand, pp 1-7.

50. Deans K. R., Gray B. J. and Osborne P. (2001) Strategic adoption of the WWW in NZ Service Firms, New Zealand Strategic
Management Society 'Strategic Thinkers Conference', New Zealand, pp 19-23.

51. Deans K. R., and Mace N. (2001) The Internet Vs Traditional Media – Exploring the Communication of the America’s Cup, Academy
of Marketing Conference, Cardiff, Wales, pp 1-8.

52. Deans K.R. and Osborne, P. (2001) The Internet’s Contribution to Market Performance in the NZ Tourism Sector, 3rd Australasian
Services Research Workshop, University of Otago, New Zealand (Feb. 2001). [ISBN 1-877-156-17-05] pp 10-11.

53. Gray B., Deans K. R., Garrett T., Shaw V., Matear S., Osborne P. and Knightbridge K. (2001) Benchmarking Services Marketing &
Management Practices, ANZMAC Conference, Auckland, New Zealand, pp 1-4.

54. Shaw V., Matear S., Gray B. J., Garrett T. and Deans K. R. (2001) Service Sector Competitiveness in New Zealand: An Integrated
Approach, ANZMAC Conference, Auckland, New Zealand, pp 1-6.

55. von Allmen S., Deans K.R. and Bartosiewicz, I. (2001) Portals - Are We Going In Or Out?, CD-ROM Proceedings of The Seventh
Australian World Wide Web Conference, Coffs Harbour, Australia pp 28-48.

56. Wilson, M. and Deans K.R. (2001) E-business and SMEs in the Otago Region of New Zealand, CD-ROM Proceedings of The
Seventh Australian World Wide Web Conference, Coffs Harbour, Australia pp 342-347.

57. Adam S. and Deans K. R. (2000) Online Business In Australia and New Zealand: Crossing A Chasm, CD-ROM Proceedings of The
Sixth Australian World Wide Web Conference, Cairns, Queensland, Australia, pp 19-34.

58. Bell J. D., Deans K. R. and Demick D. (2000) Internetalising Marketing Education, CD-ROM Proceedings of International Marketing
Conference of the American Marketing Association, Buenos Aires, Argentina, pp 274-281.

59. Deans K. R. and Adam S. (2000) Marketing Course Collaboration in Cyberspace: An Australasian Model, CD-ROM Proceedings of
International Marketing Conference of the American Marketing Association, Buenos Aires, Argentina, pp 282.

60. Deans K. R. and Adam S. (2000) WebResearch.caution: The WebQUAL Experience, CD-ROM Proceedings of the Academy of
Marketing Conference, Derby University UK., pp 1-4.

61. Deans K. R. and Guthrie J. (2000) Moving to the Information Super Highway: me too or must do for catalogue retailers?,
Proceedings of Retailing 2000: Launching the New Millennium, the Sixth Triennial AMS/ACRA Retailing Conference, Ohio, USA,
pp 60-63.

62. Deans K. R. and Sinkovics R. (2000) Opportunities and Realities of WWW Use in NZ Service Firms, CD-ROM Proceedings of
International Marketing Conference of the American Marketing Association, Buenos Aires, Argentina, pp 124.

63. Gray B., Matear S., Deans K. R. and Matheson P. (2000) Making New Zealand Service Firms More Competitive, In Proceedings of
the 8th Annual Educators Conference of the New Zealand Strategic Management Society, Christchurch, New Zealand, pp 1-10.

64. Matear S., Gray B., Garrett T., and Deans K. R. (2000) Moderating Effects of Service Characteristics on the Sources of Competitive
Advantage - Positional Advantage Relationship: An Exploratory Study, ANZMAC Conference, Brisbane, Australia. pp 783-786.

65. Mulye R., Adam S. and Deans K. R. (2000) The Evolution of Relationships in eMarketing, International Conference on Customer
Relationship Management: Emerging Concepts, Tools and Applications, MDI Gurgaon, India and the Institute for Customer
Relationship Management, Atlanta USA.

66. Palmer D., Adam S. and Deans K. R. (2000) Victorian.Government@Online: E-Marketing Strategy In Review ANZMAC Conference,
Brisbane, Australia, pp 925-932.

67. Zadeh H. S., Adam S. and Deans K. R. (2000) A Technical Response to Online Marketing Research Issues, Proceedings of The Sixth
Australian World Wide Web Conference, Cairns, Australia, pp 409-420.

68. Adam S and Deans K. R. (1999) WebQUAL: An E-Commerce Audit, Proceedings of The Fifth Australian World Wide Web
Conference, Ballina, New South Wales, Australia, pp 253 - 262.

69. Deans K. R. (1999) WWW Presence, Objectives and Success – A Longitudinal Study, CD_ROM Proceedings of the Academy of
Marketing Conference, Stirling University UK. pp 2158-2162.

70. Deans K. R. and Adam S. (1999), Internet Survey Data Collection: The Case of WebQUAL, CD-ROM Proceedings of the Australian
and New Zealand Marketing Academy Conference, Sydney, Australia. pp 1-7.

71. Deans K. R. and Cross D. (1999) Moving Mail Order to the Information Super Highway, Proceedings of Marketing Science 9th
Biennial World Marketing Congress, Malta, .pp 405.

72. Gray B., Matear S., Deans K. R., Matheson P., Bell J., Garrett T., Cowley G., Bates S. and Buisson D. (1999) Profiling Top Service
Firms, In CD-ROM Proceedings of the Australian and New Zealand Marketing Academy Conference, Sydney, Australia. pp 1-7.

73. Gray B., Matear S., Matheson P., Deans K.R., Buisson D., Bell J. and Garrett T. (1999) Improving market orientation and
performance of service firms, CD-ROM Proceedings of the International Services Conference, University of Queensland, Brisbane.

74. Bell J. D. and Deans K. R. (1998) The Impact of the New Information Technologies on International Practice and Theory: A New
Zealand Perspective, Informs Marketing Science Conference, INSEAD, France, pp 110.

75. Deans K. R. and O'Brien E. M. (1998) Exploring the Shift from a Production to Marketing Orientation in the University Sector,
Academy of Marketing Conference, Sheffield Hallam University, UK pp 594 – 595.

76. Thomas M. J. and Deans K. R. (1998) Marketing Performance Measurement: Connections between marketing and other functions,
CD-ROM Proceedings of the Australian and New Zealand Marketing Academy, Otago University, Dunedin, New Zealand, pp 2898-
2909.

77. Deans K. R. (1997) The Internet - The New Strategic Marketing Tool ? Some Survey Results, Proceedings of the Academy of
Marketing Conference, the Manchester Metropolitan University, UK, pp 1279-1282.

78. Deans K. R. and McKinney, S. (1997) Key Success Factors for Presence on the Internet – A New Zealand Perspective, Proceedings
of the Australian and New Zealand Marketing Educators' Conference, Melbourne, Australia, pp 415 – 416.

79. Deans K.R. and Smith G. (1996) A Partnership Misunderstood, Proceedings of the Printed Circuit World Convention, Basle,
Switzerland, pp 1-5.

80. O’Brien E. M. and Deans K. R. (1994) Marketing Education - towards an Integrated Degree? Proceedings of the Marketing
Education Group Conference, University of Ulster, pp 731.

81. O’Brien E. M. and Deans K. R. (1993) The Position of Marketing Education: a Student versus Employer Perspective, Proceedings of
the Marketing Education Group Conference, University of Loughborough, pp 734-743.

82. Rajagopal S. and Deans K. R. (1991) Airlines Procurement: The Stages of Development in the United Kingdom, Proceedings of the
7th International Marketing and Purchasing Conference, International Business Networks:Evolution, Structure and Management,
pp 1-17.

83. Deans K. R. and Rajagopal S. (1991) Competitive Purchasing Strategy: A Proactive Approach to Improve a Firm’s Competitive
Position, Proceedings of the 76th International Purchasing Conference, National Association of Purchasing Management, San
Francisco, USA pp 36-42.

84. Deans K. R. and Rajagopal S. (1990) Co-operative Relationship: The Next Chapter in the Buyer/ Supplier Manual, Proceedings of
the 6th International & Purchasing Conference, Research Developments in International Industrial Marketing & Purchasing, USA
pp 909-933.

85. Deans K. R. (1989) Marketing Teaching Companies as a Vehicle to Teaching PC Applications in Marketing, Proceedings of the AMA
Microcomputers in Marketing Curriculum Conference, New Orleans pp 366-369.

86. Rajagopal S. and Deans K. R. (1989) Strategic Purchasing: A Renewed Focus for Success, Proceedings of the 5th IMP Conference,
Pennsylvania State University, Pennsylvania, USA. pp 552-564.

87. Deans K. R., Buttery E. A. and Buttery E.M. (1987) New Product Development - The Critical Package, Proceedings of the 1987
AMA Microcomputers in Marketing Workshop, Hawaii, pp 23-30.

(iii) Books & Book Chapters

1. Kotler P., Burton S., Deans K. R., Brown L. and Armstrong G. (2012), Marketing, 9th Edition, Pearson Education Australia Pty.
Limited. 715 pages, [ISBN: 9781442549425].

2. Ghandour A., Deans, K. R. and Benwell, G. (2012), “Issues Facing Website Evaluation: Identifying A Gap”, Chapter in Measuring
Organizational Information Systems Success: New Technologies and Practices”, edited by Zakariya Belkhamza and Syed Azizi Wafa

3. Ghandour A., Benwell, G. and Deans, K. R. (2012), “An Owners Perspective: Website Evaluation Criteria”, Chapter in “Measuring
Organizational Information Systems Success: New Technologies and Practices”, edited by Zakariya Belkhamza and Syed Azizi Wafa.

4. Kotler P., Brown L., Burton S., Deans K. R. and Armstrong G. (2009), Marketing, 8th Edition, Pearson Education Australia Pty.
Limited, 760 pages, [ISBN: 9781442511248].

5. Deans K. R. (2006) Electronic Commerce – “The Future is Here to Stay” in Marketing Strategy and Management, 4th Edition. Edited
by M. J. Baker, Macmillan, London, pp 500-503 [ISBN 0-333-74855-5] (Entry updated from 3rd edition 2000).

6. Adam S., Mulye, R. and Deans K.R. (2001) – “The Evolution of Relationships in e-Marketing”, in Sheth, J. Parvatiyar, A. and Shainesh,
G. (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications. McGraw-Hill, New Delhi, pp 135-142.

7. Deans K. R. (2001) E-Commerce in International Encyclopaedia of Business & Management (IEBM), 2nd Edition. Edited by M.
Warner, Routledge, London, 8 pgs [ISBN 1-86152-161-8].

8. Deans K. R. (2001) Marketing Information Systems in International Encyclopaedia of Business & Management (IEBM), 2nd Edition.
Edited by M. Warner, Routledge, London, 8 pgs [ISBN 1-86152-161-8] (Entry updated from 1st edition 1996).

9. Deans K. R. (2000) Marketing Information Systems in IEBM The Handbook of Information Technology in Business, Edited by M.
Zelany, London, Routledge [ISBN 1-86152-308-4]. pp 769-777.

10. Deans K. R. (1998, 1990) Dictionary of Marketing, 2nd & 3rd Editions. Edited by M. J. Baker, Macmillan, London, [ISBN 0-333-
71566-7] & [ISBN 0-333-36326-4].

11. Deans K. R. (1996) Marketing Information Systems entry in International Encyclopaedia of Business & Management (IEBM).
Edited by M. Warner, Routledge, London, pp 3280-3288 [ISBN 0-415-07399-5].

(iv) PhD Supervision

1. Saifeddin Al-Imamy, The Effect of Co-Creation Through Exposure to Augmented Reality on Customer Perceived Risk, Perceived
Trust and Purchase Intent, 2013 – 2018.

2. Francisco Tigre Moura, Perception and Cultural Differences of Destination Marketing Organisation Websites, 2009 – 2012.
Examiners awarded his thesis a “Division of Commerce Exceptional Thesis”.

3. Adeline Chua Phaik Harn, The Strategic Value of Blogging: How do Companies Assess Blog Equity? 2007 - 2010.

4. Geoffrey Tanakinjal, Adoption Process of Mobile Marketing Services, 2006 - 2010.

5. Ahmed Ghandour, An Investigation of the Uptake of e-Commerce by SMEs in New Zealand, 2006 - 2010.

6. Joe Chai, An Empirical Study of the Three-component Model of Commitment of Customer Loyalty Performance in Customer –
Service Provider Relationships, 2007 – 2011.

7. Birgit Weideschel, The Use of E-Metrics for Strategic Marketing Decisions”, 2002 - 2005.

8. Shanmugan Rajagopal, The Development of a Competitive Purchasing Strategy within the UK Electronics Industry, University of
Strathclyde, 1988 - 1992.